Even as Instagram evolves and changes, one of the constants that will be around for a while is the option to add locations to your Instagram posts. If you’re an Instagram marketing veteran, remember that you could formerly easily create unique locations within the platform. Since then, Instagram has declared that you can no longer create your own “locations” for your posts, which means we’re stuck with Instagram’s pre-made locations. The tradeoff is that Instagram’s place search feature has dramatically improved over the years, which has tremendous benefits for your business. With the appropriate location tag, you can boost your brand’s discoverability on Instagram, tell followers where they can find you in real life, and search millions of Instagram locations to find the ideal one for each post. And the good times aren’t over yet: there’s a secret workaround you can use to create custom locations and add some individuality to your Instagram feed. More on this later! Whether you want to use location tags strategically or for fun, there are Instagram location ideas available for you!
Why Is Your Instagram Location Important?
Tagging your Instagram location has been and continues to be an extremely significant strategy for increasing the discoverability of your content. Instagram had over 1 billion users in 2021, with over 500 million daily users. Furthermore, eight out of every ten Instagram users follow business accounts like yours. These numbers are music to the ears of businesses looking to improve engagement and, eventually, revenue. But there’s no denying the space is packed. Brands are using every tool in their arsenal to reach their target demographic, and this includes things like location tags. Including a location in your posts or Instagram stories allow your followers to know where you are and helps you get on the radar of locals. It’s not simply about informing your followers where you are. If the development of TikTok has taught us anything, it’s that the internet’s humor and creativity are limitless. While it can be tempting to solely upload promotional content for your company, social media is also used for fun. Including a smart location tag or a funny Instagram caption is a small but powerful approach to spice up your Instagram content and show off the personality behind the brand.
How to Find the Best Instagram Location Tags for Your Business
Finding the ideal Instagram location is a bit of an art. First, consider what you want to achieve with your Instagram post. Are you attempting to evoke a feeling or emotion? Make your followers laugh? Perhaps you’re attempting to achieve a business goal, such as increasing signups for your newest event or product launch. Once you’ve determined that, it’s time for the exciting part: selecting the right location tag. This is where you must be innovative and conduct extensive research. Begin by entering a random word or feeling into the search field. Then, go to the “Places” page and browse among the many locations to tag.
To get you started, here are some of our favorite Instagram location ideas:
If you own a beauty or fashion business…
Carrie Bradshaw’s apartment
With this Manhattan-glam Instagram location, you can channel your inner fashionista. This location is ideal for capturing a fantastic shot of your team going down the street or a video showing your current spring collection.
There’s little disputing that HBO’s Euphoria has become a cultural phenomenon in the last several years. The event is known for its colorful and gritty fashion, and makeup looks. Use this setting for a post on the latest Instagram cosmetics trend, your staff Holiday party, or any other creative backdrops with purple tones or a “trippy” feel.
Sked Tip: For the complete Euphoria experience, add one of Euphoria’s popular audio sounds if you’re using the location on your newest Reel.
Shine Bright Like a Diamond
This Instagram location, inspired by Rihanna’s lyrics, is ideal for showcasing a new jewelry or beauty collection. Alternatively, use it to take a fire selfie or someone on your team who is pleased and “shining” from the inside out.
If you want to show your followers how relatable you are…
I Need Coffee
Do Monday mornings bother you? Channel Emma Chamberlain, an American online celebrity and YouTuber, with a comfy-yet-cool design, a photo of your home office setting, or even an early morning before work when you may use a coffee boost.
P.S. This is particularly useful if you manage social media for a café or coffee shop.
We’ve all had those unexpected situations that arise throughout the course of the workday. Maybe Facebook went down for a whole day, or you accidentally pushed “publish” on a half-baked post. We’re all just people. Your followers are more likely to relate to you if you can laugh at yourself and admit your flaws. Add this funny Instagram location tag and match it with a clever caption or emoji to make your followers smile.
Home Sweet Home
This location is ideal for displaying your business aesthetic or simply taking a relaxed, cozy selfie. Maybe you go to a specific cafe or restaurant so frequently that it feels like you live there. Add this tag for a fun, whimsical touch.
If you want to increase traffic to your TikTok account…
The irony, the irony. Although Instagram and TikTok are major social media competitors, using a “TikTok” location tag in your Instagram photos is a smart strategy to integrate your presence on both platforms. Post a video of your team doing the newest TikTok dance trend, a TikTok follower milestone, or something completely irrelevant.
If you want to show off an incredible product shot or location…
Bob Ross Studios
Who doesn’t remember Bob Ross’s feel-good nostalgia? If you haven’t seen one of Bob Ross’s famous TV episodes, he is most renowned for his paintings of beautiful sceneries and landscapes. Pay tribute to Bob with this location tag, which is ideal for showing off real works of art, such as a beautiful natural setting or a bright, creative outfit.
Consumers are increasingly searching for companies with whom they have a personal connection. Including a location in your Instagram pictures helps you to showcase the personality of your company, show off your sense of humor, and connect with new audiences all around the world. Not only are location tags a strong tool for increasing traction, engagement, and reach, but they’re also a lot of fun.