TikTok is a popular app among all groups of society now. This is why it’s become an excellent opportunity for different types of advertisement. But what exactly are these types, and how do they differ from each other? Which type suits your products best, and how can you use it? Here, we’re going to explain all you need to know about TikTok Shopping Ads for small businesses.
What are TikTok shopping ads?
TikTok Shopping Ads are a great solution for helping brands meet their customers. They represent a company’s brand and its products to their desired target market. TikTok Shopping Ads provide a great opportunity for companies to meet their customers online, which results in an excellent sales boost.
TikTok Shopping Ads have many options, such as branded hashtags, in-feed ads, dynamic showcases, collection ads, and many more. Besides the old strategies, TikTok has recently introduced new advertisement formats. These formats help brands promote their products in new ways, leading to more sales for them. Another important advantage is that advertisers don’t necessarily need to use the in-app e-commerce solution for running these new shopping ads. They can also direct their customers to an external website or e-commerce platform. These new shopping ads include video shopping ads, catalog listing ads, and live shopping ads.
Video shopping ads
By using video shopping ads, advertisers can upload videos on the For You page that are directly shoppable. This ad contains some mixed features that were previously introduced in the existing ads, such as dynamic showcase and collection ads. These ads will remain in TikTok until the end of 2022, but they will be removed afterwards as video shopping ads replace them.
In video shopping ads, the customer can see a product card on the left side of the ad. After a user clicks on the ad, TikTok will direct the user to an in-app page where the shopper can learn more about the advertised product. Then, they will be redirected to the brand’s website to make their purchase final. This strategy reduces the required steps for the purchase, which has resulted in its growing popularity.
Catalog listing ads
In this format of TikTok shopping ads, advertisers are not required to provide a video presenting their product or service. Instead, they create catalogs that can play a great role in the promotion of their brand. Catalog listing ads are basically product images that will be promoted in shoppable placements on TikTok. These ads appear on the For You page, which can attract customers immediately.
Live shopping ads
Live shopping ads encourage users to watch a live shopping stream and therefore attract them to purchase a product. These ads are placed on the For You page and direct customers to specific live shopping streams.
How can I promote my brand via these new shopping ads?
Brands must reach “level one” status in order to be able to access TikTok shopping ads. Advertisers don’t have to use TikTok shop and can simply integrate their ads and catalogs into their accounts. In the near future, these features will be available for any user, and brands will be able to make the most of them to promote their products.
Previous formats of TikTok shopping ads
we are going to introduce some of the older formats of TikTok shopping ads below. We will provide a brief explanation for each one.
- Branded hashtags:
A branded hashtag is one that is unique to your brand which promotes a concept related to it. It can be about a product, service, event, or slogan of your brand. Most brands mention their hashtags in their bios, as well.
- In-feed ads:
TikTok in-feed ads are formats of advertisement that have some common features with Instagram stories. They are videos that can have a maximum duration of 60 seconds. People can react to them, comment on them, and even share them with other users.
- Dynamic Showcase Ads (DSAs):
DSAs are defined as customized video ads. Advertisers create them in real time based on a template. They fill this template with information about a product and update it regularly.
- Collection ads:
Collection ads include a brand’s products in a full-mobile screen. When a brand publishes collection ads, its customers can use them to browse through their products on a gallery page without having to leave the app.
TikTok shopping ads, whether new or older, create new opportunities for companies trying to establish their brand and promote it via social media platforms. Keep in mind that the more methods of advertisement you use, the more customers you attract. So, please don’t underestimate the power of social media ads, and stay tuned for fresh updates of TikTok featuring new formats of advertisements on it.