YouTube has become a popular source of entertainment and knowledge for many people around the world. In Australia, there are several successful YouTubers who have gained international recognition. YouTube has a large user base of over two billion active users every month.
Australian YouTubers have made significant contributions to the platform in various fields like comedy, gaming, beauty, and music. In this article, we will highlight the top 23 Australian YouTubers in 2023.
Before we introduce these talented individuals, we want to share some information that may not be pleasant. Social media networks, including YouTube, have complex business structures designed to make money. They may allow you to reach a large audience for free initially, but then change their algorithms to reduce your reach, forcing you to pay to regain the same level of visibility you had before.
Even marketers in growing sectors like food, alcohol, travel, fitness, and sports now need to spend a significant amount of money, mainly through their YouTube videos, to reach their hard-earned fan base. Marketers are under pressure and find it challenging to sleep as they search for strategies to increase sales through their social media accounts. If you’re not on this list, we will guide you on some effective strategies used by famous YouTubers to achieve success. Two important facts to remember are:
- Your YouTube subscribers belong to the platform, and you can’t move them to another platform. It’s crucial to build a loyal following on the platforms you have control over, and we will show you how.
- YouTube wants businesses to pay for advertisements. The YouTube algorithm intentionally makes it harder for your followers to see your content for free. Instead of wasting time, it’s important to implement effective growth hacking strategies.
Now that we’ve addressed those points, let’s shift to a more positive note and explore the content of 23 of the most famous YouTubers.
Top Australian YouTubers in 2023
The second most popular website today, right after Google, is YouTube. It was created in 2005 and is considered one of the earliest and most popular platforms for sharing videos and connecting with others.
Here, we have a list of the the top most well-known Australian YouTubers ranked by the number of people who subscribe to their channels. You’ll find a variety of content, ranging from channels for kids to live streamers who play games, and much more. So, get comfortable and enjoy the diverse range of content these YouTubers have to offer.
1. Bounce Patrol – Kid’s Songs (27.9M subscribers)
Bounce Patrol is a popular YouTube channel that provides free clips of kids’ songs. It offers a convenient and cost-effective option for Australian parents who want to entertain their children without hiring a babysitter. The channel’s content allows children to enjoy diverse music and dancing. In the future, there may be more variety in YouTube content catered to Australian children, depicting rich cultures from different regions.
2. Chloe Ting (24.8M subscribers)
Chloe Ting is a well-known Australian YouTuber who has gained immense popularity. She specializes in health and fitness content, which became even more in demand during the COVID-19 pandemic when people had to stay at home and gyms were closed.
Many individuals turned to platforms like YouTube to find workout routines they could do at home. Chloe Ting’s YouTube channel became incredibly popular, going from 2 million subscribers to a remarkable 20 million subscribers by 2020.
On Chloe’s channel, you can find workout tutorials, recipes for healthy food, and vlog-style videos that give you a behind-the-scenes look into her life. Chloe’s fame grew even more when the #ChloeTingChallenge went viral, especially during the epidemic.
3. LazerBeam (20.7M subscribers)
LazerBeam, whose real name is Lannan Eacott, is a popular Australian gamer on YouTube. He has a dedicated fan base of 18.9 million subscribers and ranks third on our list.
LazerBeam’s success as a gamer and content creator showcases how gamers can attract and keep a large online following, thanks to platforms like YouTube Gaming and Twitch.
His YouTube channel features funny gameplay videos, response videos, vlogs, and memes, which have helped him gain recognition and popularity among viewers.
Lannan has also used his platform for a good cause. He raised approximately $400,000 to support Australian bushfire relief efforts, demonstrating his excellent use of his influence and reach.
Lannan’s rise to fame was greatly influenced by his content related to the game Fortnite when it was first released. In 2020, he ranked as the sixth most popular gaming creator on the platform.
4. Ckn Toys (18.7M subscribers)
Ckn Toys is a YouTube channel run by Australian YouTubers named Kaison and Calvin. They create videos where they review toys, open surprise eggs, and dress up as superheroes. The group is based in Melbourne and has a large following, ranking among the top channels in Australia.
5. How to Basic (17.4M subscribers)
HowToBasic is a comedy YouTube channel from Australia. The creator of the videos remains anonymous and doesn’t speak or reveal their identity. The channel features bizarre and humorous instructional videos that often involve visual gags. The channel faced temporary suspensions due to suspected violations of YouTube’s policies but was reopened each time.
6. Supercar Blondie (15M subscribers)
Alex, a YouTuber from Australia known as Supercar Blondie, shares videos featuring some of the most luxurious and fastest cars, as well as the high-end lifestyle. She currently lives in Dubai, United Arab Emirates. Alex was born on September 21, 1985, in Queensland, Australia, to a traditional family.
In November 2009, Alex started working as a producer and presenter at Hong Bao Media in Singapore for eight months. She then moved to the UAE in September 2010 and worked as a corporate service coordinator for Deutsche Bank until February 2012. From September 2012 to March 2017, she was a host at the Arabian Radio Network in Dubai.
Alex had a passion for luxury cars and dreamed of working in the luxury automotive industry. She started balancing her full-time job with her social media activities as Supercar Blondie. Eventually, in March 2017, she left her radio host position to focus entirely on her work in social media.
7. Lachlan Power (14.8M subscribers)
Lachlan Power, an Australian YouTuber, professional gamer, and internet personality, was born on August 25, 1995. He is famous for his commentary on the Fortnite Battle Royale video game. Lachlan is the creator of the game company PWR and the lifestyle brand PWR.
Starting in 2013, under the username CraftBattleDuty, Lachlan created a YouTube account where he primarily posted commentary videos about games like Call of Duty, Battlefield, and Minecraft. However, his popularity skyrocketed when he started uploading Fortnite videos to his channel in 2017.
In January 2019, Lachlan’s channel reached 10 million followers, making him the first Australian game content creator to achieve this milestone. As of September 2022, his channel is the fifth most-watched and sixth most-subscribed channel from Australia on the platform, with over 14.8 million subscribers.
8. Wengie (13.5M subscribers)
Wengie is an Australian Chinese YouTuber. Her channel features various content like hair tutorials, daily routines, diet tips, skincare tutorials, fashion videos, and more. She also shares DIY projects, fun experiments, life hacks, games, and jokes. Wengie’s goal is to inspire Australian females to pursue their dreams and provide guidance through her YouTube channel.
9. Primitive Technology (10.8M subscribers)
From the story of Robinson Crusoe to Tom Hanks in the movie Cast Away, the idea of surviving alone in the wilderness still captivates and scares many people. This well-known Australian YouTube channel focuses on showing viewers how to build things without modern technology.
The channel’s videos, typically less than 15 minutes long, go beyond just survival skills. They demonstrate what could happen if you start from scratch and how advanced you can become when you rely on yourself.
Need a hammer? Learn to make one using a branch and a stone. Want a pot? Create a kiln with a mixture of clay. Need to break rocks? Build a water-driven hammer.
10. AC/DC (10.1M subscribers)
Brothers Malcolm and Angus Young, who have Scottish roots, formed the Australian rock band AC/DC in Sydney in 1973. Malcolm plays rhythm guitar, and Angus plays lead guitar. Despite being labeled as hard rock, blues rock, and heavy metal, the band simply describes their sound as “rock and roll.”
Before releasing their first album, High Voltage, in 1975, AC/DC went through some lineup changes. The Young brothers were joined by Bon Scott (lead vocals), Mark Evans (bass), and Phil Rudd (drums) as the core members. Evans left the band in 1977, and Cliff Williams took his place. Since the album Powerage in 1978, Williams has been part of every album.
Unfortunately, Scott passed away from alcohol poisoning shortly after the band’s breakthrough record Highway to Hell in 1979, and the remaining members considered disbanding. However, they decided to continue at the request of Scott’s parents and recruited British singer Brian Johnson as their new lead vocalist.
11. Muselk (9.15M subscribers)
Elliott Watkins, who is from Geelong, started studying law but dropped out in 2014. Now, he is a millionaire and gets more than 50 million views on his YouTube videos every week.
Elliott became famous for his gameplay videos of Fortnite and Team Fortress 2. His YouTube clips are full of live gameplays and fun challenges like “truth-or-dare.” Elliott has partnered with companies like Samsung, EA (Electronic Arts), and HP (Hewlett Packard) to sell products under his Muselk brand.
He believes the success of his channel comes from understanding what kind of content teenagers like to watch. He has also worked as a presenter for Disney’s Gamefest, a weekly TV show.
In 2017, Elliott co-founded Click Management, a company that manages talent, brands, and influencers in the technology and gaming industry, along with his older sister.
12. Hillsong Worship (9.14M subscribers)
Hillsong Worship, previously known as Hillsong Live, is a Christian band from Sydney, Australia. They started performing at Hillsong Church in 1983. In the United States, twelve of their songs have appeared on the Billboard charts. Some well-known members of the band include Joel Houston, Darlene Zschech, Brooke Fraser, Reuben Morgan, and Marty Sampson.
Although the band was initially based at Hillsong Church in Sydney, Australia, where it was formed, they now have members spread out around the world. Individual members like Reuben Morgan, Darlene Zschech, Brooke Fraser, Marty Sampson, and Joel Houston have also had successful careers outside of the band.
13. JoshDub (9.87M)
JoshDub, a YouTuber who specializes in gaming content, is the next on our list. In 2020, JoshDub gained a lot of popularity and became one of the most well-known YouTubers. He consistently creates content for his viewers. A significant portion of his comedy videos revolves around virtual reality (VR) games.
Virtual reality has become quite popular, especially in the gaming industry, as it has expanded to many other fields as well. JoshDub, the young Australian sensation, has a bright future ahead. Since starting his YouTube channel in 2013, he has accumulated over 1.2 billion video views.
14. Kjra Gaming (8.98M subscribers)
Kjra Gaming is a YouTube gaming channel from Australia. The real name of the channel owner is unknown. The channel is most famous for its gameplay videos of Grand Theft Auto with different mods. They also have exciting racing series and epic fight series where well-known superheroes, pop-culture figures, and villains battle against each other.
Kjra Gaming’s YouTube channel has an impressive 8.98 million subscribers and has received a staggering total of 4,707,240,547 views.
The channel gained popularity initially for its battle series, where characters from various universes, including Disney characters, monsters, supervillains, and superheroes, fight against each other regardless of their original universe.
15. Cricket.com.AU (8.91M subscribers)
You might have heard that some people consider Cricket to be a dull activity, especially for those who are not skilled in playing more active sports. However, one thing is clear: Australians are not bored while watching sports. This popular Australian YouTube channel, Cricket.com.AU, has gained millions of views for its videos, showing that people enjoy watching it.
16. Iggy Azalea (8.24M subscribers)
Iggy Azalea is a popular female hip-hop artist from Australia. She initially gained success in the urban music scene and later became a mainstream pop music sensation. Despite being a sassy blonde Caucasian Australian with a unique Southern accent in her rapping style, she has become one of the most famous rappers in recent times.
In 2014, Iggy Azalea achieved a remarkable feat by having both the No. 1 and No. 2 positions on the Billboard Hot 100 chart, following in the footsteps of the Beatles. Her debut album, “The New Classic,” reached No. 3 on the charts and received four Grammy nominations.
Apart from her music, Iggy Azalea has made headlines for other reasons. She gained attention through her Instagram twerking videos, high-profile relationships, and candid admissions of undergoing cosmetic surgery. In 2018, she released the EP “Survive the Summer.”
17. 5 Seconds of Summer (7.99M subscribers)
5 Seconds of Summer, also known as 5SOS, is a popular pop group from Sydney, Australia. The band was formed in late 2011 and consists of bassist Calum Hood, guitarist Michael Clifford, drummer Ashton Irwin, and lead vocalist Luke Hemmings.
They have released several albums, including “CALM,” their fourth studio album, which came out in 2020. Their previous albums were released in 2014, 2015, and 2018. “CALM” was a big success, receiving positive reviews and achieving high chart positions in over 25 countries. It reached the top 10 on 17 charts and debuted at number one in four charts.
18. Troye Sivan (7.98M subscribers)
Troye Sivan Mellet is a famous Australian who is well-known on Instagram and YouTube. He is a songwriter, singer, YouTuber, and actor. Troye gained attention as a singer on YouTube and through participating in Australian talent shows, which led to him signing a contract with EMI Australia in 2013.
His third extended play called “TRXYE” reached the fifth spot on the US Billboard 200 chart. Troye then released a new single called “My My My!” which quickly became popular, reaching the top of the iTunes list and receiving over a million streams on Spotify in just one day. On August 31, 2018, Troye released his second album titled “Bloom” for sale.
19. GeekAndGamerGirl (3.6K subscribers)
GeekAndGamerGirl is an Australian online gamer who gained popularity through her Twitch channel. She is known for live gaming broadcasts where she plays games like Battlefield 4 and Destiny. She started playing video games at a young age and became well-known on YouTube for her vlogs and game reviews. GeekAndGamerGirl is valued between $1 and $5 million and earns money as a Twitch professional.
20. Ruthbell Pan (1.73M subscribers)
Ruthbell Pan is a 20-year-old Australian content creator known for her humorous videos on TikTok and YouTube. She shares funny pictures of animals, experiments, facts, trends, and exposes scams. She has a significant following of 8 million on social media and has also uploaded Roblox videos on the OKEH Gaming TV YouTube channel.
21. Brittney Lee Saunders (1.03M subscribers)
Brittney Lee Saunders is a YouTuber who shifted her focus from beauty content to lifestyle and comedy in 2015. She gained a larger fan base through her advice videos, where she shares tips on handling relationships and building confidence. Apart from YouTube, she has launched her own hair and skincare line, relocated from Newcastle to Sydney, and even released her debut single.