Consistency is really important for being successful on social media. If you regularly post high-quality content every week, it makes the algorithms happy and exposes your brand to more people. However, it can be tough to create content, stick to a posting schedule, and figure out what your audience wants to see, even with a regular social media management app. But things are changing with the help of AI. AI can support your social media strategy by generating content, analyzing the emotions behind posts, and providing insights from big data. This will help you make better decisions, understand your audience, and have more time to focus on other important tasks. You can now use AI to automatically write social media posts. I personally did research and tested various AI tools for social media management, and I discovered many useful options. These tools range from smart workflows that enhance productivity to in-depth analysis of your Twitter audience’s favorite TV shows. No matter what situation you’re in, there’s an AI tool that can help. Here are the top AI apps for managing your social media.
What are AI tools for social media?
AI tools for social media are computer programs made to assist people in making, handling, or improving content and plans for social media.
Social media tools have been available for a long time, almost as long as the apps themselves. We have all used external apps to repost on Instagram and editing software like VSCO to make our selfies look great. However, now that AI is involved, things are progressing quickly.
The best AI social media management tools at a glance
|Generating carousels and videos
|Starting from $29/month
|Generating post text and images
|Starting from $12/month
|Staying on top of your content topics
|Starting from $25/month
|Connecting multiple social media channels
|Starting from $15/month
|Scheduling post campaigns
|Starting from $6/month/channel
|Turning content ideas into multiple posts
|Starting from £14/month
Best AI Tools for Social Media
1. Predis.ai (Android/ Desktop)
The best AI software for managing social media and creating posts, carousels, and videos is Predis.ai. It offers helpful features for generating different types of content.
Imagine you have nothing prepared and urgently need to create 30 posts. Instead of feeling overwhelmed, you can sign up for Predis.ai. It can assist you in generating copy, images, and videos with just a four-word prompt.
Once you start using Predis.ai, you’ll already have a few generated posts to review. You can choose a classic post with a caption and an image or request an Instagram carousel. The carousel will include a series of images with a cohesive design and basic copy that you can customize according to your needs. If you don’t like a particular design, you can easily change the layout and color scheme to give the carousel a different look and feel.
Predis.ai uses your prompt to search a library of stock videos and creates a video post. The video will include text, images, and video clips, with some animations to blend everything together. I appreciate how quickly you can go from having nothing to having a well-designed post.
However, there is a small issue to note. Sometimes, the AI suggests media that doesn’t quite match. But, don’t worry. This isn’t a significant problem since you can edit every aspect of any generated post using a powerful visual editor. Just remember to treat these generated posts as initial drafts and not the final product.
Once you finalize a post, you can easily schedule it on your content calendar, and Predis.ai will take care of everything while you focus on your other tasks. As your posts are published, the analytics page will start filling up with important statistics and information about your social media accounts. I like how you can set goals for your accounts, which are accessible on the dashboard. This feature helps you track your progress and see how close you are to achieving your desired level of engagement.
Another interesting feature is the Competitive analysis screen. It provides insights into engagement statistics, content distribution patterns, and types of posts used by your competitors. This allows you to learn from their successes and mistakes, saving you time and effort.
Predis.ai offers different pricing options. There is a free plan available, but it includes a Predis watermark on the AI-generated posts. The Solo plan costs $29 per month and offers 120 AI-generated posts and 60 competitor analysis runs per month.
Pros of Predis.ai:
- Can create carousels and videos for you
- Allows you to analyze your competitors
Cons of Predis.ai:
- The app may have some minor issues
2. Publer (Web, iOS, Android)
The best AI app for managing social media and creating post text and images is Publer. It’s a web-based app that is also available on iOS and Android devices.
In a world where it feels like there’s never enough time for walks, vacations, or spending time with friends, Publer comes to the rescue as a superhero of social media management productivity. When you visit the Publer landing page, you’ll understand what I mean.
The app itself is more important than its branding. Publer is a well-rounded platform that offers a wide range of features with an easy-to-use interface. It includes all the essential tools for scheduling posts and managing content, along with some additional features that help you create content faster and keep an eye on what others are doing.
The AI content generation feature takes care of generating text for your posts, including emojis (and they’re all well-chosen). The user experience is simple: you provide a detailed prompt for the content and ask for the hashtags you want to include. Click on “generate” and wait for the results. Since Publer now integrates with GPT-4, it may take up to 20 seconds to get the results, but they will be even better.
Continuing with the topic of AI generation, Publer also offers an image generation engine right on the platform. I tried it out and generated a set of heartwarming oil painting-style pictures of Siberian Husky. The eight suggestions I received were beautiful and accurately depicted the anatomy of a dog. You can click to add one or multiple images to a single post, and they will be placed below the text input.
Now that you know how to generate your first few posts, you can click on “Content” in the left menu to view the top headlines categorized by country or topic. This big-picture data can help you decide what to post next and guide your social media content strategy.
Publer allows you to connect to all the major social media platforms, as well as some smaller ones like Telegram, Pinterest, and WordPress (not a social media platform, but useful for integrating your blog). With all these possibilities, Publer can help you find the time to enjoy life’s pleasures or focus on the more strategic aspects of your business. The choice is yours.
Publer offers a free plan that allows you to manage three accounts and schedule 10 posts. The Professional plan, priced at $12 per month, removes most limitations and provides more features.
Pros of Publer:
- Can generate text and images using AI
- Allows you to search for popular topics by country or category
Cons of Publer:
- The analytics feature could be improved
3. ContentStudio (Web, iOS, Android)
The best AI software for managing social media and staying updated on your content topics is ContentStudio. It’s available on the web, iOS, and Android.
Running a business already takes up a lot of time in a day. Keeping up with all the topics you work with can be challenging, especially because social media platforms aren’t great for analysis.
That’s where ContentStudio comes in. When you hover over the Discover button on the top menu and click on Content Feed, you can start by adding the topics you want to track. These topics will be available on the left-side menu, making it easy to switch between them. You can also explore Cover Stories and Trending News to see what’s happening on a broader scale.
In the content feed, you can see various metrics for each piece of content, such as the overall engagement of a news article or social media post, as well as the general sentiment online. If you want to share a piece to your social media feeds, simply hover over the story and click the Share button. This will open the post composer, where you can add some comments to explain why your audience should care about it.
ContentStudio doesn’t just track news and content pieces. It also helps you keep an eye on the most popular influencers on Twitter and Instagram. It’s useful to group your competition into lists so you can see how their accounts are performing.
To save time and explore trends and influencers, ContentStudio offers automation recipes that can handle some of your work for you. Out of the seven recipes available, you can schedule posts in bulk from a CSV file or recycle your evergreen content at regular intervals. This ensures that new followers see your best content without annoying your long-time fans by always posting the same thing.
ContentStudio connects with all the major social media platforms and also includes Tumblr. The price for the Starter plan is $25 per month, which allows for 5 social accounts, up to 10,000 AI-generated words, and 10 AI-generated images per month.
Pros of ContentStudio:
- Offers automation features
- Provides content analytics for the topics you follow
Cons of ContentStudio:
- The interface can be a bit confusing
4. Vista Social (Web, iOS, Android)
The best AI tool for managing social media and connecting multiple social channels together is Vista Social. It’s available on the web, iOS, and Android.
To effectively engage with your customers, you need to be where they are. And people hang out on various platforms like Facebook, Instagram, Twitter, TikTok, Pinterest, Yelp, Trustpilot, YouTube, OpenTable, and Reddit.
Well, Vista Social connects to all those platforms mentioned above. It serves as a central hub for all your social channels. The app offers a comprehensive set of features, including post scheduling, audience chat, review tracking, and TikTok/Instagram feed planning for maintaining a clean and appealing look.
The AI features in Vista Social assist you with content creation. When you have multiple channels, it’s important to adapt the length and depth of your posts to suit the target audience and user experience. Once you have the main idea, you can use the AI text generation features to request longer or shorter text and add it to each post. This is especially useful for repurposing a lengthy Reddit post into concise Instagram captions or a series of Twitter threads.
Vista Social offers a free plan that allows up to 15 posts per month per profile for one user. The lowest paid plan, Pro, starts at $15 per month and provides support for 5 profiles and 3 users.
Pros of Vista Social:
- Allows you to browse your reviews on the platform
- Enables you to chat with your audience from any channel
Cons of Vista Social:
- AI features are only available in the highest paid plan
5. Buffer (Web, iOS, Android)
The best AI social media management app for turning content ideas into multiple posts is Buffer. It helps you keep track of post ideas and provides an audience overview with information about gender, age, cities, and countries.
Buffer allows you to manage multichannel campaigns, similar to drip email marketing campaigns. This means you can plan and schedule content topics, promotions, or seasonal posts throughout the year. It helps you create a valuable feed for your followers by mixing fresh content with past insights.
To play the long game, Buffer offers a workflow where you can keep track of your content ideas and generate multiple posts for your social channels. You can quickly jot down ideas in the Create tab and refine them using the AI text generator. Then, you can schedule them to be posted across different platforms.
Buffer integrates with popular platforms like Google My Business and Mastodon, allowing you to orchestrate multichannel campaigns.
Buffer offers different pricing options. They have a free plan that allows you to use up to 3 channels, post up to 10 times on each channel, and have 50 AI credits. If you need more features, they also offer an Essentials plan starting at $6 per month per channel. With the Essentials plan, you get higher limits, such as being able to post up to 2,000 times and having 150 AI credits per month.
Advantages of Buffer:
- It is simple to manage and organize post ideas.
- The audience overview feature provides information on gender, age, cities, and countries.
Disadvantage of Buffer:
- The cost of using Buffer increases as you connect more channels.
6. Flick (Web, Android, iOS)
Flick is a great AI social media management tool for turning your content ideas into multiple posts. It helps you improve consistency and engage your followers by repurposing your best-performing ideas over time.
With Flick’s Content Lab, you have a workflow to find, store, and develop your ideas for social media posts. You can start by brainstorming ideas and adding the most promising ones to your list. Flick then generates four post ideas based on those general ideas, providing titles, content suggestions, and tips for successful execution.
Once you have a few post ideas you like, you can use the Content Assistant to create the base post. You can generate and customize the content as much as you want. Flick also offers AI-powered features to help you repurpose the post for different social media channels. You can rewrite and improve the content, adjust its length and tone, and even generate relevant hashtags. With just a few clicks, you can schedule the posts in your social media accounts and fill out your posting calendar.
Flick also allows you to repurpose existing content such as blog posts, YouTube videos, or past social media posts. Additionally, if you’re unsure about what to post, Flick can use AI to generate a post based on a topic.
Overall, Flick is a valuable tool for managing and expanding your social media content ideas.
Flick offers a 7-day trial for you to try out their services. If you decide to subscribe, they have a Solo plan available for £14 per month. This plan allows you to manage 4 social profiles and schedule up to 30 posts per month.
Advantages of Flick:
- There is plenty of helpful support content available.
- It is easy to understand and use.
Disadvantages of Flick:
- Sometimes, the AI generation process can take a long time to complete.
- The AI feature may experience occasional breaks or interruptions.
I’ve personally tried out these social media management platforms, and I can assure you that they’re great tools. They have AI features that help you come up with content and decide when to post it, which can be really helpful if you’re stuck. The best part is, you can try them out for free! So why not give them a shot and see what works for you? If you’re an influencer looking to make the most out of social media, I guarantee these tools will be beneficial. Also, make sure to subscribe to my website’s newsletter to stay updated on the latest news and updates about social media.
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