Home 9 Instagram 9 Best Halloween Hashtags that Help You Go Viral in 2023

Best Halloween Hashtags that Help You Go Viral in 2023

by | Oct 9, 2023

Are you ready to make a big impact on Instagram this Halloween? We’ve got just the thing to help you out: a list of the best Halloween hashtags that will get you noticed and boost your Instagram reach in 2023. But first, let’s talk about why posting the right content is super important. If you want to get engagement on your Instagram posts and make your hashtags work their magic, it’s crucial to make sure your posts are all about Halloween. So, let your creativity flow and show off your Halloween spirit! Now, let’s address another important factor: the size of your Instagram following. It’s not just about using the most popular hashtags. You need to be smart about it. That’s why our list includes a mix of popular and less-known Halloween hashtags that will help you stand out from the crowd. So, are you ready to dive into the world of some of the best Halloween hashtags? Let’s do this and get ready to shine on Instagram!

Why Should You Use Halloween Hashtags on Instagram?

Using Halloween hashtags on Instagram offers several benefits that can help you maximize your reach and engagement during the Halloween season. Here are a few reasons why you should consider using Halloween hashtags on Instagram:

  • Increased Visibility: By using relevant Halloween hashtags, your posts are more likely to be discovered by users who are searching or following those specific hashtags. This can help increase the visibility of your content and attract new followers and engagement.
  • Targeted Audience: Halloween hashtags allow you to connect with a specific audience interested in Halloween-related content. When you use these hashtags, you’re reaching out to users who are actively searching or following Halloween-related topics, increasing the chances of your content resonating with them.
  • Community Engagement: Halloween hashtags create an opportunity to engage with a community of fellow Halloween enthusiasts. By using popular Halloween hashtags, you can join conversations, participate in challenges, and interact with others who share the same passion for Halloween, fostering a sense of community and building connections.
  • Trending Content: Halloween hashtags often trend during the Halloween season, attracting a significant amount of attention and engagement. By incorporating these trending hashtags into your posts, you increase the likelihood of your content being seen and shared by a larger audience.
  • Content Categorization: Hashtags help categorize your content and make it easily discoverable by users interested in specific Halloween themes, such as costumes, decorations, makeup, or party ideas. By using relevant hashtags, you can effectively showcase your content to users who are actively seeking inspiration or information related to Halloween.
  • Viral Potential: Using popular Halloween hashtags can potentially increase the chances of your content going viral. If your post resonates with a wide audience and gains significant engagement, it has a higher likelihood of being shared and reaching a larger audience organically.
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What Factors Should You Consider When Choosing an Instagram Hashtag?

Best Halloween Hashtags

When choosing an Instagram hashtag, there are several things to consider. Here are some key factors to keep in mind:

RelevanceChoose hashtags that are relevant to the content of your post.
Popularity vs. NicheFind a balance between popular and niche hashtags to maximize visibility.
EngagementLook for hashtags with good engagement levels, indicated by likes, comments, and shares on recent posts.
Post CountEvaluate the number of posts tagged with a hashtag. Consider moderate post counts to increase visibility.
Trending and SeasonalStay updated with current trends and use hashtags related to popular events or holidays to attract attention.
Hashtag ResearchTake the time to research and explore different hashtags. Look for commonly used hashtags within your target audience.

Remember, it’s essential to monitor the performance of your chosen hashtags and adjust your strategy accordingly. Regularly review and analyze which hashtags are generating the most engagement and visibility for your posts, and make adjustments as needed to optimize your Instagram presence.

How to Determine the Competition Level of Instagram Hashtags?

To determine the competition level of Instagram hashtags, you can follow these steps:

Search the Hashtag: Enter the hashtag you’re interested in using into the Instagram search bar. This will show you the number of posts tagged with that hashtag.

Assess the Post Count: Take note of the total number of posts using the hashtag. Generally, hashtags with a large number of posts, such as millions or more, indicate high competition.

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Explore Related Hashtags: Look for related hashtags that are similar to the one you’re considering. Check their post counts as well. If the related hashtags also have a high number of posts, it suggests that the competition is likely to be intense.

Consider Engagement Levels: Besides post count, it’s important to examine the engagement on posts associated with the hashtag. Look for recent posts under the hashtag and observe the number of likes, comments, and shares they have received. Hashtags with high competition might have numerous posts, but low engagement indicates that it may be challenging to get noticed among the crowd.

Analyze Your Niche: Assess the hashtags commonly used within your specific niche or target audience. Hashtags that are specific to your niche are likely to have lower competition compared to broader, generic ones.

How Does the Size of Your Instagram Page Impact Your Hashtag Strategy?

Best Halloween Hashtags

The competition level of hashtags you should target depends on the size and engagement of your Instagram page. Here’s how the size of your page can influence your hashtag strategy:

  • Small Page: If you have a relatively small or new Instagram page with a limited following and engagement, it may be more beneficial to target hashtags with lower competition. Using hashtags with lower post counts gives you a better chance of getting noticed among a smaller pool of posts. It allows you to compete within a more manageable space and increases the likelihood of your content being discovered by users interested in those hashtags.
  • Big Page: If you have a large and established Instagram page with a substantial following and high engagement, you can consider targeting hashtags with higher competition. With a larger reach and more active audience, your content has a higher chance of standing out even within competitive hashtags. Utilizing popular hashtags with a larger post count can expose your content to a wider audience and potentially attract more engagement.
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However, it’s important to strike a balance and diversify your hashtag strategy. Even if you have a big page, it’s still beneficial to include a mix of both high and low competition hashtags. By targeting a range of hashtags, you can reach different segments of your audience and increase your chances of visibility and engagement.

Best Halloween Hashtags that Help You Go Viral in 2023

Here’s a list of high competition and low competition Halloween hashtags in 2023:

High Competition Halloween Hashtags:

#halloween (119M)

#autumn (117M)

#october (24.2M)

#skull (18.2M)

#happyhalloween (18.1M)

#scary (13.7M)

#spooky (13.3M)

#ghost (10.7M)

#halloweencostume (9.5M)

#halloweenmakeup (8.9M)

#trickortreat (8.6M)

#vampire (8M)

#zombie (7.5M)

#spookyseason (6.7M)

#pumpkins (6M)

#skeleton (5.3M)

#pumpkinpatch (4.4M)

#halloweenparty (4.2M)

#halloweendecor (3.5M)

#halloweennails (2M)

#hocuspocus (1.8M)

Low Competition Halloween Hashtags:

#halloweenhome (99.6K)

#halloweenisalifestyle (95.4K)

#halloweendecorating (94.7K)

#halloweenartwork (91.2K)

#ilovecandy (88K)

#halloweenedit (84.1K)

#halloweenmakeuplook (82.7K)

#halloweenlove (76.1K)

#halloweencakes (75.1K)

#halloweenhomedecor (59.6K)

#halloweenhouse (57K)

#halloweenselfie (56.8K)

#halloweenlovers (51.8K)

#hitchhikingghosts (48.4K)

#halloweenathome (45.4K)

#disneyhalloweenparty (43K)

#halloweencostumeparty (31.4K)

#herefortheboos (29K)

#foreverhalloween (22.8K)

#creepingitreal (19.6K)

#trickortreatyourself (18.5K)

#halloweenpost (16K)

#witchbetterhavemycandy (15.6K)

#halloweensquad (14.1K)

Remember, these are just examples, and the competition levels may change over time. It’s always a good idea to research and analyze the performance of hashtags before using them to ensure they align with your specific goals and target audience.


In summary, leveraging the power of Halloween hashtags on Instagram can help you make a significant impact and go viral in 2023. By implementing a strategic hashtag strategy, you can maximize your reach, engage with your audience, and create a memorable Halloween presence on Instagram.

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