In the digital age, Instagram has emerged as a powerhouse platform for sharing creativity, inspiration, and personal style. With millions of users worldwide, Instagram offers a treasure trove of home decor ideas and trends. If you’re looking to transform your living space or simply seeking inspiration, following home decor influencers on Instagram can be a game-changer. In this article, we will introduce you to the 10 best home decor Instagram influencers in 2023, who curate stunning content and provide valuable insights to help you create your dream home. Get ready to be inspired by their unique perspectives and design expertise.
1. FARAH MERHI @INSPIRE_ME_HOME_DECOR
Farah Merhi, an interior designer and entrepreneur of Lebanese-American descent, is the most popular among the top home decor influencers. She started her own home decor brand called Inspire Me! Home Decor in 2012. Farah’s passion for design has brought her great success, including a collaboration with QVC to create her own line of home decor and furniture. Her interior style can be described as glamorous, classic, and elegant, with a warm and inviting atmosphere. Through her platform, Farah aims to inspire and provide her audience with the tools they need to create a beautiful home.
According to her website, Farah began renovating her first house in 2012 in search of something unique. She turned to Instagram for inspiration but couldn’t find anything that resonated with her. She wanted to create a home that made a statement while still being cozy and welcoming, a place that would impress visitors and suit her family’s daily life. With some hesitation, she decided to share her ideas and methods by starting the Inspire Me! Home Decor Instagram account. Initially, she kept it a secret and used it as a creative outlet. She expected to connect with a few fellow homeowners who would appreciate any advice or inspiration she could offer. However, what she discovered was her true purpose.
2. SYD AND SHEA MCGEE @STUDIOMCGEE
Syd and Shea McGee, a married couple from Utah, have earned their spot among the top home decor influencers. They started their journey as struggling interior designers but have now become industry leaders. Through their company, Studio McGee, they have achieved great success in the interior design business. They recently collaborated with Target to launch their own furniture line and also have a popular Netflix series called Dream Home Makeover.
According to their blog, Shea realized that her true passion was in design after completing her degree in communications. She decided to change careers and put her heart into renovating their first house. Shea’s creative style caught the attention of many clients and she became one of the earliest design influencers on Instagram. In 2014, Shea and her husband Syd founded Studio McGee with a mission to “Make Life Beautiful.” Their designs and fan base grew over time, leading to the creation of their e-commerce company, McGee & Co., two years later. Studio McGee is now known as a leading force in the interior design industry, with a belief that great design can be accessible to everyone.
3. KATE RUMSON @THE_REAL_HOUSES_OF_IG
Kate Rumson, who lives in New Jersey, is also part of the popular group of top home decor influencers. She created The Real Houses of Instagram, which is a big media brand focused on interior design and luxury real estate. Kate’s expertise in design and real estate has attracted many clients, including well-known brands like LG, Trane, Masonite, GE, Rockwool, Belgard, and Caesarstone.
Kate became famous for involving her Instagram followers in choosing the right chandelier and furniture for her own townhouse in New Jersey. She is also a licensed real estate advisor and the founder of Sotheby’s International Realty’s Private Client Luxury Division. This luxury real estate firm specializes in helping customers buy or sell properties worth $1 million or more in central and northern New Jersey.
Kate’s work has been featured in various publications, including The Wall Street Journal, New York Post, Design NJ, Modern Luxury Interiors, The Real Deal, Dering Hall, New Jersey Monthly, Hunker, and others. Currently, Kate is living in central New Jersey and is in the process of building her dream home.
4. JUSTINA BLAKENEY @THEJUNGALOW
Justina Blakeney, the creator of Jungalow, is a well-known figure in the home decor industry. She is recognized as one of the top influencers in the field. Justina has a strong passion for boho aesthetics and takes it to the next level in her designs. Her interior style is characterized by bold colors and patterns inspired by plants and animals.
Justina has collaborated with various brands to create her own collections. She designed shaggy rugs for Loloi, wallpapers with boutique firm Hygge & West, the Justina Blakeney Home collection with Anthropologie, bedding at Target, and a home fabrics collection with Calico Corners stores. She is also a successful author, with her Bohemian book series, particularly “The New Bohemians: Cool and Collected Homes,” becoming a New York Times bestseller.
Justina started her blog in 2009 in her cozy living room filled with plants. Since then, it has grown into a lifestyle brand and a go-to source for design inspiration and products. Her website features unique collections developed in her Los Angeles studio, as well as a carefully curated selection of colorful and modern items from around the world. Justina and her team also offer limited-edition art prints from international artists.
According to her website, Justina believes that Jungalow inspires people to tap into their creativity, connect with nature, and bring positive energy into their homes. For every purchase made from Justina’s shop, she plants at least two trees as part of her mission to nurture the connection between humans and nature. Her goal is to create, manufacture, and source products that are made with love, care, and materials that benefit our communities and the environment.
5. AMBER LEWIS @AMBERINTERIORS
Amber Lewis is a popular influencer in the home decor world, based in California. Her style is known for its relaxed and laid-back California vibe, with white walls and a mix of eclectic and contemporary designs that still feel cozy. She is the founder of Amber Interiors, an interior design studio located in Los Angeles. They specialize in creating designs for large homes and small commercial spaces with a boutique feel.
Amber also runs a blog called All Sorts Of, where she shares valuable information and inspiration about design, lifestyle, and entrepreneurship. According to her website, she adds a touch of California eclectic style to all her work but also enjoys taking on design challenges to showcase her ever-evolving style. Regardless of the requested style, Amber’s designs are always warm, diverse, and unique.
Amber Interior Design, Inc. now focuses primarily on large-scale residential design. Amber and her team collaborate with architects and contractors to bring their design concepts to life. You can see examples of their work on her blog and in her retail general store. Some of the key features that define an Amber Interiors-designed home are spaces filled with natural light, vibrant fabrics, natural elements, textured materials, and brushed metals.
Amber, along with her husband and business partner Mike, their daughter Gwyneth, and their rescued pets Penny, Billie, Stella, Milo, and Georgie, currently live in Calabasas.
6. BECKI OWENS @BECKIOWENS
Beki Owens is an interior designer based in Southern California and is recognized as one of the top influencers in the home decor industry. She is famous for her modern, bright, and welcoming designs. Beki has been transforming spaces since 2001, and her work has been featured in various publications such as Wall Street, Good Housekeeping, Architectural Digest, and Luxe Magazine.
Beki has collaborated with several brands to create her own collections. She partnered with Hudson Valley Lighting for her lighting collection, worked with Pura for signature home scents, and collaborated with Home Goods for a furniture and accessories collection. These collaborations have allowed her to bring her design style to a wider audience.
7. ANGELA ROSE @ANGELAROSEHOME
Angela Rose is a fearless do-it-yourselfer who loves using power tools. She is one of the top influencers in the home decor world and inspires enthusiasts to transform their homes. Angela gets ideas from various designer accounts and then finds creative ways to recreate those looks in her own home without spending too much money. She shares all her home decor tips and tutorials on her website and Instagram.
Angela’s projects have been recognized and featured in several magazines and online publications, including Dwell Magazine’s Top 10 Home Reno Accounts, Apartment Therapy’s Top Room Reno, Today.com, Real Simple, younghouse.com, Wayfair, and more. Her ability to create stunning designs on a budget has garnered attention and admiration from the home decor community.
8. GRACE ABREGO RE @LOVEFORDESIGNS
Grace Abrego Re is an interior designer and a top influencer in the home decor world. She is based in North Carolina. Grace has a deep passion for home decor and designs, and she has created stunning spaces and unique art styles that can bring a sense of luxury and glamour to any home.
If you’re looking for original art pieces and home decor accessories, you can find them on Grace’s website, LuxeArtDesigns.com, as well as on her Instagram account. She showcases her beautiful creations and provides inspiration for those who want to elevate their home decor.
9. HOLLY AND BRAD @OURFAUXFARMHOUSE
Holly and Brad are home decor influencers based in Texas. They have a strong passion for everything related to homes and do-it-yourself projects. Their journey in DIY started back in college, but their focus on “faux farmhouse” projects began when they moved to Austin, Texas, right after graduating.
They joined Instagram in September 2016 to share pictures of their newly renovated Faux Farmhouse. In 2020, Holly and Brad received the prestigious Shorty Awards for their outstanding work in the category of Best of House and Home. Their creative and inspiring content has gained them a significant following and recognition in the home decor community.
10. EMILY HENDERSON @EM_HENDERSON
Emily Henderson is a home stylist, TV personality, and former winner of HGTV’s Design Star. She is known for her passion for creating vintage-inspired designs that are accessible to everyone. Emily is also a bestselling author, with her book STYLED being featured on the New York Times bestseller list.
Emily shares her expertise and practical tips for creating a beautiful home on her blog. She believes that you can achieve a stunning living space regardless of your budget. Her goal is to provide valuable insights and inspiration to help others create their dream homes.
In conclusion, the world of home decor influencers on Instagram is thriving in 2023, offering a wealth of inspiration and ideas for creating beautiful living spaces. From glamorous and classic designs to boho aesthetics and California vibes, these top influencers bring unique perspectives and design expertise to their followers. They share their passion for home decor through stunning visuals, practical tips, and collaborations with renowned brands. Whether you’re looking to transform your own home or simply seek inspiration, following these influencers and other Male Influencers can be a game-changer. Their creativity and dedication to making design accessible to everyone make them a valuable resource for anyone seeking to create their dream home. So, get ready to be inspired and take your home decor to new heights with the guidance of these influential Instagram accounts.