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Best Times to Post on Facebook | By Day, Time Zone, and Industry

by | Oct 30, 2023

Posting content on Facebook at the right time is crucial for maximizing engagement and reaching your target audience effectively. In this article, we will explore the best times to post on Facebook for maximum engagement by day, time zone, and industry. Additionally, we will provide tips on how to determine your best posting times using Facebook Insights, social media analytics tools, competitor analysis, and tracking spreadsheets.

Best Times to Post on Facebook by Day

To optimize engagement on Facebook, consider the following best posting times for each day of the week:

DayBest Times to Post on Facebook (Best to Worst)
Sunday8:00 AM, 9:00 AM, 1:00 PM, 12:00 PM, 11:00 AM, 1:00 AM, 7:00 AM
Monday9:00 AM, 11:00 AM, 4:00 PM, 7:00 AM, 8:00 AM, 12:00 PM
Tuesday9:00 AM, 7:00 AM, 10:00 AM, 11:00 AM, 4:00 PM, 8:00 AM
Wednesday9:00 AM, 7:00 AM, 10:00 AM, 8:00 AM, 7:00 PM, 11:00 AM
Thursday9:00 AM, 4:00 PM, 11:00 AM, 10:00 AM, 7:00 AM, 8:00 AM
Friday9:00 AM, 7:00 AM, 4:00 PM, 10:00 AM, 8:00 AM, 7:00 PM
Saturday9:00 AM, 10:00 AM, 1:00 PM, 8:00 AM, 1:00 AM

Best Times to Post on Facebook by Time Zone

To effectively connect with your target audience, understanding the best times to post based on different countries is crucial:

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Best Times to Post on Facebook by Time Zone

United States:

For the United States, consider the following optimal posting times based on Eastern Standard Time (EST):

  • Weekdays: 1:00 PM to 4:00 PM, capturing lunch breaks and afternoon leisure time.
  • Weekends: 12:00 PM to 1:00 PM, when people are likely to be more active on social media during their free time.

United Kingdom:

  • In the United Kingdom, posting between 12:00 PM and 3:00 PM GMT (Greenwich Mean Time) on weekdays is generally recommended. This timeframe aligns with lunch breaks and offers a chance to engage with professionals and students during their leisure time.

Canada:

Considering the vast size of Canada, it’s important to adjust your posting times based on the time zones of your target audience. For example:

  • Eastern Time Zone (EST): 1:00 PM to 4:00 PM.
  • Central Time Zone (CST): 12:00 PM to 3:00 PM.
  • Mountain Time Zone (MST): 11:00 AM to 2:00 PM.
  • Pacific Time Zone (PST): 10:00 AM to 1:00 PM.

Australia:

Australia spans multiple time zones, so tailoring your posting times to the specific region is essential. Here are some general guidelines:

  • Sydney, Melbourne (AEDT): 11:00 AM to 2:00 PM on weekdays.
  • Brisbane (AEST): 10:00 AM to 1:00 PM on weekdays.
  • Perth (AWST): 8:00 AM to 11:00 AM on weekdays.

India:

  • In India, consider posting between 9:00 AM and 12:00 PM IST (Indian Standard Time) on weekdays. This timeframe allows you to engage with professionals and students during their morning routines and work breaks.

Brazil:

  • For Brazil, optimal posting times are generally between 12:00 PM and 3:00 PM BRT (Brasília Time) on weekdays. This timeframe aligns with lunch breaks and provides an opportunity to reach a broader audience.
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Germany:

  • In Germany, consider posting between 1:00 PM and 4:00 PM CET (Central European Time) on weekdays. This timeframe allows you to connect with professionals during their lunch breaks and afternoon leisure time.

Keep in mind that these recommendations serve as a starting point, and it’s important to analyze your own data and adjust your posting schedule accordingly. By consistently posting at the best times for each country, you can increase your chances of connecting with a larger audience, driving engagement, and achieving your social media goals on Facebook.

Best Times to Post on Facebook by Industry

Different industries may have varying patterns of engagement on Facebook. Here are some insights into the best posting times for specific industries:

  • B2C Businesses: Ideal posting times are often before work, during lunch breaks, and in the evening when people are likely to check Facebook.
  • B2B Businesses: Catch your audience during their afternoon brain breaks, as they may be more receptive to content during this time.
  • Software Businesses: Similar to B2C and B2B, engagement is often higher before work, after work, and mid-afternoon.
  • Healthcare Companies: Posting content when healthcare workers wake up can be effective since they may be looking for entertainment before starting their high-stress work.
  • Media Companies: The best times to catch people interested in news are in the morning, during lunch breaks, and after work.
  • Higher Education: Experiment with peak times mentioned earlier and consider posting when there’s less activity to increase visibility.

What Are Effective Methods for Finding the Best Times to Post on Facebook for a Specific Audience?

To find the best times to post on Facebook for your specific audience, consider the following methods:

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Facebook Insights: Utilize the Post analytics in Facebook Insights to determine when your followers are most active on the platform.

Social Media Analytics Tools: Tools like CoSchedule’s Marketing Suite and Marketing Calendar provide detailed reports on the best days, times, and message types to post on Facebook.

Competitor Analysis: Monitor when niche influencers and competitors in your industry post on Facebook to gain insights into effective posting times.

Tracking Spreadsheets: Create a spreadsheet to track post engagement metrics, such as likes, and analyze the data to identify trends in your audience’s behavior.

Conclusion

In conclusion, remember that posting content on Facebook at the right time is key to boosting engagement and connecting with your target audience effectively. Throughout this article, we have delved into the best times to post on Facebook, taking into account different factors such as the day of the week, time zones, and even specific industries. We recommend you read our article about “The Best Times to Post on Instagram”.

FAQ

When is the best time to get the most attention on Facebook?

The top three best times to get the most attention on Facebook are 9:00 AM, 7:00 AM, and 10:00 AM.

When are Facebook users most active?

Facebook users are most active and likely to engage with content posted between 7:00 AM and 10:00 AM.

Is it better to post on Facebook in the morning or evening?

Our findings suggest that posting on Facebook in the morning, specifically between 7:00 AM and 10:00 AM, is better.

Which day is the best for posting on Facebook?

Friday is the best day to post on Facebook.

How can I get more likes on Facebook?

To get more likes on Facebook, it’s important to post quality content during peak engagement times. These peak times, when engagement is highest, are at 9:00 AM, 7:00 AM, and 10:00 AM.

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