A hashtag is a term or phrase that immediately comes after the pound symbol (#) to describe a topic or trend. Hashtags can assist you in locating subjects of interest. For example, “dogs” and “melbourne kickboxing training” may both be hashtags. One is a wide topic, whereas the other is a single term. To make a hashtag, write the pound sign (#) before the word or phrase, without spaces or punctuation (even if you use multiple words in a phrase). So the hashtag equivalents of these statements are #Dogs and #MelbourneKickboxingTraining. When you tweet a hashtag, it instantly becomes a clickable link. Anyone who sees the hashtag can click it to go to a page that displays a timeline of the most recent tweets with that hashtag. Twitter users use hashtags to categorize their tweets and make it easier for other users to locate and follow tweets on a given topic or trend.
The dos and don’ts of hashtags
You’ve worked hard to develop an effective Twitter content marketing plan, as well as the ideal creative assets and Tweet content, and it’s now time to start publishing. After all of your work, you want your Tweets to reach the right people as many times as possible. In addition to launching a Twitter Ads campaign, employing hashtags may increase the exposure of your Tweets and boost engagement. The greatest hashtags adhere to the following dos and don’ts:
Use them regularly
Using hashtags allows your brand to connect with what’s occurring on on Twitter. Which is great news for you because when businesses interact with what’s happening on Twitter, they receive improvements across the marketing funnel, including +18% message association, +8% brand awareness, and +3% purchase intent.
Make them simple to remember and spell
Don’t leave space for errors in your hashtag. This will make it less visible and less likely to be used. Capitalizing each word of your hashtag might also make it simpler to read.
Do your homework
Search and see what trendy hashtags others are already using by utilizing the explore tab. To profit from them, include them in your Tweets. Look for any hashtags that people are using when discussing your business and incorporate them in your own Tweets.
Make it worthwhile for others to use your hashtag
Whether it’s a real reward or merely acknowledgment in the form of a Retweet, your audience will respond more positively if there’s a reason to use your hashtag. It’s also a good idea to invite your staff and customers to use your hashtag to help it gain popularity.
Collaborate with influencers or followers
Influencers and micro-influencers may help your hashtag get recognition and awareness, so if it matches your business and budget, give it a shot.
Encourage user-generated content if you don’t have the funding for it
Content published by your fans using your hashtag is the equivalent as having free contributors. It also helps to improve brand perception. You can ask your followers to help you make a choice, such as naming a new product, or you can encourage them to contribute photographs and experiences they have had while using your brand’s product or service.
Make use of branded hashtags
This Twitter Ad tool enables marketers to add a fun, aesthetically attractive creative component to their hashtag everytime it is used on Twitter. When Branded Hashtags are used, the amount of attention an ad receives improves by about 10%.
One to two relevant hashtags for each Tweet is ideal for keeping your message brief. It’s ideal to keep each Tweet focused on a single point rather than attempting to express many thoughts. If you need to say more, Tweet threads come in handy.
Try making your brand’s motto a hashtag
A hashtag is intended to be inclusive, shareable, and searchable. If it doesn’t fit naturally inside a Tweet, it will feel forced and lose its intended meaning.
Expect people to use your hashtag for no apparent reason
The greatest hashtags have the capacity to entice others to investigate and participate in the debate. If you can’t think of a reason why someone on Twitter might use your hashtag, it’s unlikely to catch on.
Ignore educating people about what it is and how to use it
Make sure you’re expressing the hashtag effectively, and more crucially, why someone would want to use it in their own Tweet.
Use CAPS LOCK only
Unless it’s an abbreviation, this sounds like yelling. Furthermore, it makes it more of a hassle for people to type.
Hashtags aren’t going away. You can’t afford to ignore them because they’re so important for identifying subjects and the latest trends. Use relevant hashtags on all your tweets to reach new audiences and increase brand exposure.