TikTok has established the Artist Impact Program by signing multiple distribution partnerships inside the Commercial Music Library, which contains over 1 million rights-cleared tracks and sounds sourced from a large network of partnerships.

Ciara, Akon, and INJI are among the notable artists in the Artist Impact Program, and TikTok notes that many artists who began on TikTok have been able to monetize their music through the CML, build music careers, land record deals, and gain worldwide fans and audiences, on TikTok and beyond.

TikTok launched the Commercial Music collection (CML), a pre-cleared worldwide music collection, a few years ago to enable marketers discover music to soundtrack their TikTok content. The Artist Impact Program adds more music from international musicians to the platform and expands chances for artists and companies to connect, allowing brands to use the music and artists to monetize their music on TikTok by allowing businesses to use it in their content.

Distribution partnerships include:

411 Music Group, Amuse Inc., Believe, Blowout Inc, Create Music Group, DistroKid, Downtown Artist & Label Services, Epidemic Sound, Falcon Music, Fuse Adventures in Audio, Heavy Duty, JK Records, Mound Media Inc., Music & New Co., Ltd., PT Musica, Score a Score, Songtradr, Stem Disintermedia, SoundOn, Sub Pop, Thematic Music, Two AM Music Global, and Vydia.

Epidemic Sound announcement

“We are thrilled to partner with TikTok on its Commercial Music Library because we are confident it will create new and exciting sync opportunities for all Believe artists, allowing their music to reach new and existing audiences globally,” said Pete Beck, Global Head of Sync at Believe.

About Epidemic Sound

Epidemic Sound, the industry leader in restriction-free music, is headquartered in Stockholm and is on a mission to soundtrack the world.

The company has made music more accessible to storytellers. Its innovative digital rights model enables creators – from YouTubers to small businesses to the world’s largest brands – to use restriction-free music to take their content to the next level while also financially and creatively supporting the musicians with whom it collaborates.

The company was created in 2009 and has offices in five major cities: Stockholm, New York, Los Angeles, Seoul, and Amsterdam. Epidemic Sound is backed by EQT, Blackstone, Creandum, Atwater Capital, Alecta, AMF, and TIN Fonder, with Andrew Fisher, former CEO and Chairman of Shazam, serving as its Chairperson.

Source: news.cision.com mobilemarketingmagazine.com