Facebook compensates publishers and content creators for high-quality videos that receive significant viewership. Reports suggest that Facebook pays publishers and content creators an average of $0.01 to $0.02 per view. However, this amount may fluctuate depending on various factors such as video length, quality, audience demographics, and advertiser demand for ad placement.

How Much Does Facebook Pay For Views?

Starting in 2023, Facebook generally compensates content creators and publishers by $10 to $19 for every 1000 views their videos receive, equating to around $0.01 to $0.02 per view. The following table outlines the estimated payment per view that Facebook provides:

The payment rate for Facebook video monetization is subject to change due to multiple factors. It’s important to note that creators must meet specific eligibility criteria to participate in the Ads program and have their videos monetized to receive payment. If the videos are not monetized, no earnings can be generated. As of 2023, data suggests that the average cost per 1000 impressions (CPM) on Facebook is around $9.00 for all industries. Despite the $9.00 average CPM for all industries on Facebook, some industries, like finance and insurance, tend to have significantly higher CPMs. In contrast, others, such as apparel and beauty, tend to have lower CPMs. The following table shows the average CPM for 1000 impressions across various industries:

What Is The Average Ad CPC (Cost-Per-Click) On Facebook?

As of 2023, the typical cost for each click on a Facebook ad, known as the average ad CPC (Cost-Per-Click), is approximately $1.57. This indicates that, on average, advertisers can anticipate paying roughly $1.57 every time a user clicks on their Facebook ad. However, the cost can vary significantly based on factors such as industry, targeting, and competition for ad placement.

How Much Can One Make With 1 Million Facebook Views?

The sum of money earned from 1 million Facebook views is influenced by different factors, including the type of content and the countries where it is viewed. Generally, Facebook compensates publishers and content creators $0.01 to $0.02 for each view of their videos. As a result, if a video gains 1 million views, the potential earnings could range from $10,000 to $20,000.

What Types of Videos are Eligible for Facebook Pay for Views?

Not all videos on Facebook are eligible for monetization. You must meet certain requirements and criteria to qualify for Facebook’s in-stream ads program, which is the main way to earn money from your video views.

According to Facebook, the types of videos that are eligible for in-stream ads are:

• Videos that are original, authentic, engaging, and suitable for all audiences. You should avoid using content that is violent, sexual, hateful, misleading, or infringing on others’ rights.
• Videos that are at least three minutes long and have at least one minute of original content. You should avoid using reused, repurposed, or recycled content from other sources.
• Videos published from a Page located in one of the eligible countries and regions and use one of the eligible languages. You can check the list of eligible countries, regions, and languages here.
• Videos published from a Page that meets the Partner Monetization Policies, which are the rules and guidelines for creating and sharing content on Facebook. You should also meet the Monetization Eligibility Standards, the criteria for demonstrating an established presence and a loyal audience on Facebook. You need at least 10,000 followers on your Page, 600,000 total minutes viewed from any combination of video uploads in the last 60 days, and five or more active video uploads or previously live videos.

You can check your eligibility status and track your progress on the Creator Studio dashboard. You can apply for in-stream ads once you meet the requirements and criteria.

What is the Minimum Number of Views Required to Earn Money on Facebook Pay for Views?

No minimum number of views is required to earn money on Facebook pay for views. However, a minimum number of views is required to qualify for Facebook’s in-stream ads program, which is the main way to earn money from your video views.

According to Facebook, you must have at least 600,000 total minutes viewed from any combination of video uploads in the last 60 days to be eligible for in-stream ads. This can include on-demand, live or previously live videos. You also need to have at least five active videos, all more than a minute in length.

In addition, you must meet other requirements and criteria to qualify for in-stream ads, such as having at least 10,000 followers on your Page, complying with the Partner Monetization Policies, and publishing videos from a Page in an eligible country and language. 

You can check your eligibility status and track your progress on the Creator Studio dashboard. You can apply for in-stream ads once you meet the requirements and criteria.

How Often Does Facebook Pay Creators for Their Views?

Facebook pays creators for their views every month, usually around the 21st of each month. However, the payment frequency may vary depending on your payment method, location, and other factors.

According to Facebook, you need to meet the following requirements to receive payments from Facebook:

• You must have a valid payment account linked to your Facebook Page or profile.
• You must have a minimum balance of 100$ or equivalent in your local currency in your payment account by the end of the month. If you don’t reach this amount, your balance will roll over to the next month until you reach the minimum threshold.
• You must comply with the Partner Monetization Policies and the Content Monetization Terms, the rules and guidelines for creating and sharing content on Facebook. If you violate these policies or terms, your payments may be delayed, withheld, or canceled.

You can check your payment status and history on the Creator Studio dashboard. You can also view and download your payment reports, which show your monthly earnings and deductions. You can also manage your payment settings, such as adding or changing your payment method, updating your tax information, or increasing or decreasing your payment threshold. 

How Does Facebook Calculate the Payment for Each View?

Facebook does not have a fixed or standard formula for calculating the payment for each view. The payment for each view depends on various factors, such as:

• The number of ads shown to your viewers during your video. The more ads you have, the more money you can potentially make. However, you should also consider the user experience and avoid placing too many ads that might annoy or distract your viewers.
• The ad revenue that is generated from your video. The ad revenue depends on various factors, such as the type of ad (e.g., image, video, carousel), the placement of the ad (e.g., pre-roll, mid-roll, post-roll), the duration of the ad (e.g., 6 seconds, 15 seconds, 30 seconds), the quality of ad (e.g., resolution, sound, relevance), and the demand and supply of ad (e.g., seasonality, competition, niche).
• The watch time that your video receives from your viewers. The longer they watch, the more money they can potentially make. Watch time also affects your video’s ranking and visibility on Facebook’s algorithm, which can help you reach more viewers and increase your views.

According to some reports, Facebook typically pays between $8.75 and $10 for every 1,000 views. However, this is only an average estimate and not a guarantee. Your actual earnings may vary depending on the factors mentioned above.

For example, if your video has 10,000 views and an average of two ads per view with an average ad revenue of $0.01 per ad impression, then your total earnings would be:

10,000 x 2 x 0.01 = $200

However, this is not the amount that you will receive from Facebook. As mentioned, Facebook will take a 45% cut from your earnings, meaning you will only get 55% of the total amount. Therefore, your net earnings would be:

200 x 0.55 = $110

This means that for every 1,000 views, you would earn the following:

110 / 10 = $11

This is slightly higher than the average estimate but could also be lower depending on your video’s performance.

What Are the Payment Methods for Facebook Pay for Views?

Facebook Pay for Views is a feature that allows you to earn money from your video views on Facebook. To receive payments from Facebook, you must have a valid payment account linked to your Facebook Page or profile.

According to Facebook, you can use one of the following payment methods to link to your payment account:

• Credit or debit cards (American Express, Discover, Mastercard, Visa, JCB)
• PayPal
• Bank account
• Facebook Gift Card

The availability of these payment methods may vary depending on your location and currency. You can check the list of supported payment methods for your country and currency here.

To add or remove a payment method with Meta Pay, which is the new name for Facebook Pay, you can follow these steps:

• Go to the Orders & Payments page in the Facebook app or website.
• Click Payment Settings.
• Click Add Payment Method or Remove Payment Method.
• Follow the instructions on the screen to complete the process.

You can change your default payment method or update your payment information on the same Page. You can link up to five payment methods to your payment account. You can also choose which payment method you want to use for each transaction.

How to Increase Your Earnings on Facebook

If you want to increase your earnings on Facebook, you must create high-quality, engaging content that attracts more views and retention. You must also optimize your content for monetization and follow Facebook’s best practices and policies.

Here are some tips and tricks to help you increase your earnings on Facebook:

• Create original and unique content that showcases your personality and skills. Avoid reusing or copying content from other sources, as this may violate Facebook’s content monetization policies and affect your eligibility and earnings.
• Create longer and more engaging videos that keep your viewers hooked and watching. Aim for at least 3 minutes of video length, allowing you to place more in-stream ads on your videos. Also, try to capture your viewers’ attention in the first few seconds of your video, as this will increase your retention rate and CPM rate.
• Choose relevant and catchy titles, thumbnails, and video descriptions. These will help you attract more viewers and clicks on your videos. Use keywords and phrases that match your content and audience’s interests. Avoid using misleading or clickbait titles, thumbnails, or descriptions, as this may violate Facebook’s content monetization policies and affect your eligibility and earnings.
• Choose the best time and frequency to post your videos. This will help you reach more viewers and increase your engagement. Use Facebook’s insights and analytics tools to understand when your audience is most active and what content they prefer. Experiment with different posting schedules and see what works best for you.
• Promote your videos on other platforms and channels. This will help you expand your reach and grow your audience. Share your videos on other social media platforms like Instagram, YouTube, or Twitter. Invite your followers to watch your videos and send you Stars or comments. Collaborate with other creators and cross-promote each other’s videos.
• Interact with your viewers and fans. This will help you build a loyal and supportive community. Respond to comments, questions, or feedback on your videos. Thank them for their support, and encourage them to share your videos with their friends. Go live regularly and chat with your viewers in real-time.

FAQ

Conclusion

Facebook is a great platform for content creators who want to monetize their videos and earn money from views, ads, and other features. However, to succeed on Facebook, you must create high-quality, engaging content that attracts more views and retention. You must also optimize your content for monetization and follow Facebook’s best practices and policies.

In this article, we have shown you how Facebook pays for views, how much you can earn from Facebook views, and how to increase your earnings on Facebook. We hope this article has helped you learn more about Facebook monetization and how to make the most of it.