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How Much Does Instagram Pay for 1 Million Views [2024]

by | Dec 27, 2023

If you’re an Instagram user looking to monetize your content and wondering about the potential earnings from 1 million views, you’ve come to the right place. While Instagram itself doesn’t directly pay creators based on the number of views their posts receive, there are various avenues to generate income and maximize your earnings on the platform.

In this article, we’ll explore the topic of earning money on Instagram, discuss the discontinued Instagram Reels Bonus feature, and delve into the different strategies and opportunities available to content creators with 1 million views. So, let’s dive in and discover the exciting possibilities of monetizing your Instagram presence and maximizing your earnings from 1 million views!

How Much Does Instagram Pay for 1 Million Views?

If you’re wondering if Instagram pays for views, the answer is yes. However, if you’re asking if Instagram pays you directly, the answer is no.

In the past, it was possible to make money directly from Instagram through the “Instagram Reels Bonus” feature. This feature allowed creators to receive a payout when their Reels received a certain number of views within a specific timeframe. Initially, the feature was only available to creators residing in the United States. However, in March 2023, Instagram discontinued the program, similar to the Instagram IGTV program. Meta, the parent company of Instagram, announced that they would be pausing the program and would no longer offer new or renewed deals.

If you’re still seeking an answer to the question “How much does Instagram pay for 1 million views,” it’s important to reiterate that Instagram does not provide direct payment to content creators based on the number of views their posts receive. Unlike platforms like YouTube, Instagram does not have a built-in monetization program that pays creators based on views or engagement. 

For this, it’s not correct to say how much money influencers can get from 1 million views from Instagram. But we can say that if an influencer reaches 1 million views, they can make money through brand collaborations, sponsored content, and other business partnerships. As we mentioned, Instagram does not currently offer a revenue-sharing program based on views.

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How Much Does Instagram Pay for 1 Million Views?

Ways to Make Money on Instagram with 1 Million Views

There are several ways to make money on Instagram. Here are some of the main options:

  • Sponsored Posts: Influencers can partner with brands and create sponsored posts where they promote products or services. Brands pay influencers for featuring their products on their Instagram accounts.
  • Affiliate Marketing: Instagrammers can join affiliate programs and promote products or services using unique referral links. When their followers make a purchase through the link, the Instagrammer earns a commission.
  • Product Promotion: If you have your own products or services, you can use Instagram to promote and sell them directly to your followers. This can include physical products, digital goods, or even online courses.
  • Sponsored Stories or Videos: Similar to sponsored posts, influencers can create sponsored stories or videos where they showcase a brand’s offerings. These can be in the form of short video clips or temporary stories that disappear after 24 hours.
  • Brand Collaborations: Instagrammers can collaborate with brands on specific campaigns or events. They may attend events, create content, or provide exposure for the brand in exchange for payment or other perks.
  • Instagram Live: During live broadcasts, creators can receive virtual gifts or donations from their viewers. Viewers can show their support by sending coins, gifts, or direct monetary contributions.
  • Selling Photography or Artwork: If you have a talent for photography or creating artwork, you can sell your work directly through Instagram. You can showcase your portfolio and connect with potential buyers.

Remember, the amount of money you can make on Instagram depends on factors such as your audience size, engagement rate, niche, and the quality of your content. Building a strong following and establishing a personal brand can increase your earning potential on the platform.

How to Join Affiliate Programs on Instagram with 1 Million Views?

Joining affiliate programs on Instagram can be a great way to earn money through product promotions. Here’s a step-by-step guide on how to get started:

  1. Choose a Niche: Determine the niche or industry that aligns with your Instagram content and audience. It’s important to select a niche that you are passionate about and that resonates with your followers.
  1. Research Affiliate Programs: Look for affiliate programs that are relevant to your niche. Many brands and companies have their own affiliate programs, while others use affiliate networks or platforms to manage their affiliate partnerships.
  1. Sign up for Affiliate Networks: Consider joining affiliate networks such as Amazon Associates, ShareASale, CJ Affiliate, or Awin. These networks connect you with a wide range of brands and products that you can promote as an affiliate.
  1. Apply to Affiliate Programs: Once you’ve identified the affiliate programs or networks you’re interested in, apply to become an affiliate. The application process may involve providing information about your Instagram account, audience demographics, and promotional strategies.
  1. Disclose Your Affiliate Status: It’s important to be transparent with your audience about your affiliate partnerships. Include a clear disclosure statement in your posts or bio indicating that you may earn a commission from the products or services you promote.
  1. Create Engaging Content: Develop creative and engaging content that showcases the products or services you’re promoting. Use high-quality visuals, compelling captions, and authentic recommendations to encourage your followers to make a purchase.
  1. Track Your Performance: Most affiliate programs provide tracking tools or affiliate dashboards where you can monitor your performance. Keep an eye on your clicks, conversions, and earnings to assess the effectiveness of your promotions and make any necessary adjustments.
  1. Optimize and Experiment: Continuously analyze your performance and experiment with different strategies to optimize your affiliate marketing efforts. Test different products, promotional techniques, and posting schedules to find what works best for your audience.
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Remember, building trust with your audience is crucial. Only promote products or services that you genuinely believe in and that are relevant to your followers. Authenticity and transparency will help you establish a loyal and engaged audience, leading to better affiliate marketing results on Instagram.

How to Maximize Earnings on Instagram from 1 Million Views?

How Much Does Instagram Pay for 1 Million Views?

To maximize your earnings on Instagram from 1 million views, consider the following tips:

1. Build a Strong and Engaged Audience 

Focus on growing your Instagram following and fostering engagement with your audience. The larger and more engaged your audience is, the greater your earning potential. Post high-quality content consistently, respond to comments, and interact with your followers to build a loyal community.

2. Establish Your Niche

Determine your niche and create content that caters to that specific audience. By specializing in a particular topic or interest, you can attract a dedicated following and gain credibility as an expert in that area. Brands are more likely to collaborate with influencers who have a targeted and engaged audience.

3. Collaborate with Brands and Businesses 

Seek out brand partnerships and collaborations. Reach out to brands that align with your niche and values, and propose mutually beneficial collaborations. Sponsored posts, brand ambassadorships, and product promotions can generate income based on your 1 million views.

4. Optimize Your Profile and Bio 

Make sure your Instagram profile is professional and appealing. Use a clear profile picture, write a compelling bio that highlights your unique selling points, and include contact information for business inquiries. A well-optimized profile can attract brands and opportunities.

5. Leverage Instagram Features 

Take advantage of Instagram’s features to maximize your reach and engagement. Utilize IGTV for longer-form content, Stories for behind-the-scenes glimpses, and Reels for short and entertaining videos. Experiment with different formats to keep your content fresh and attract new viewers.

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How Much Does Instagram Pay for 1 Million Views?

6. Engage with Your Audience 

Interact with your audience regularly by responding to comments, direct messages, and mentions. Engaging with your followers helps build a sense of community and loyalty, which can lead to increased support and potential collaborations.

7. Diversify Your Income Streams 

Don’t rely solely on views for income. Explore additional monetization options such as affiliate marketing, selling merchandise, offering online courses or coaching, or creating and selling digital products. Diversifying your income streams can provide stability and increase your overall earnings.

8. Stay Up-to-Date with Trends 

Keep up with the latest trends, hashtags, and popular content formats on Instagram. Creating content that resonates with current trends can help increase your visibility and attract more viewers to your profile.

9. Track and Analyze Your Performance 

Use Instagram analytics tools or third-party apps to track your performance and understand which content performs best. Analyze metrics such as engagement rate, reach, and clicks to optimize your content strategy and identify what resonates most with your audience.

10. Continuously Improve and Evolve 

Stay open to learning and adapting your approach. Keep experimenting with new content ideas, strategies, and partnerships. By continuously evolving and improving your content and business strategies, you can maximize your earnings and maintain long-term success on Instagram.

Remember, building a successful presence on Instagram takes time and dedication. Focus on providing value to your audience, collaborating with brands that align with your values, and consistently delivering high-quality content.


In conclusion, while Instagram does not directly pay creators based on the number of views their posts receive, there are still numerous opportunities to monetize your Instagram reels and presence. The key lies in building a strong and engaged audience, establishing your niche, and collaborating with brands and businesses. Sponsored posts, affiliate marketing, product promotions, brand collaborations, and selling your own products or services are all viable avenues to generate income on Instagram.

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