As a marketer, you know that tracking and analyzing the performance of your advertising campaigns is essential to achieving success. One of the most powerful tools for doing this is Google Data Studio, a free platform that allows you to create customized dashboards to track and analyze your data. However, out of the box, Data Studio only connects with Google’s own platforms like Google Ads, Google Analytics, and Google My Business. This can be a challenge for marketers who use multiple platforms, including non-Google ones like Facebook Ads. In this article, we’ll show you how to connect Facebook Ads to Google Data Studio so that you can track and analyze your Facebook advertising campaigns in one place.
What Exactly Is Google Data Studio?
Google Data Studio is a free tool that allows users to create visually appealing, personalized, and interactive dashboards. With the ability to create panels from templates and use various graphs, maps, and tables, users can apply their brand identity and other resources to their dashboard in a user-friendly way. This makes it accessible for anyone to create and understand reports.
As a Business Intelligence (BI) tool, Google Data Studio can transform raw data into strategic information for companies. Through data visualization and gathering metrics and indicators, Google Data Studio supports decision-making and strategy development to help companies achieve their goals with less risk. It is part of the Google Marketing Platform toolkit, which offers various other resources to support the marketing efforts of small and large companies.
An example of a report that Google Data Studio can generate is shown below, which contains Google Ads metrics for an e-commerce business. Users can interact with the report by clicking on the link provided or even use it as a template to create their own dashboard.
Why Connect Facebook Ads to Data Studio?
Connecting Facebook Ads to Google Data Studio offers several benefits for marketers who are looking to track and analyze their advertising campaigns. Here are some of the key reasons why you should connect Facebook Ads to Data Studio:
- Centralized Data Tracking: By connecting Facebook Ads to Data Studio, you can track all of your advertising campaigns in one place. This allows you to get a comprehensive view of your advertising performance across multiple platforms, including Google Ads, Google Analytics, and Facebook Ads.
- Customizable Dashboards: Data Studio allows you to create customized dashboards that are tailored to your specific needs. You can choose the data sources, metrics, and dimensions that are most relevant to your business, and create visualizations that make it easy to understand and analyze your data.
- Real-Time Reporting: Data Studio provides real-time reporting, which means that you can see the latest data from your advertising campaigns as soon as it becomes available. This allows you to make data-driven decisions in real-time, rather than relying on outdated information.
- Automated Reporting: Data Studio allows you to automate your reporting, which saves you time and effort. You can set up automated reports that are sent to you or your team on a regular basis, so you always have the latest data at your fingertips.
- Improved Campaign Optimization: By tracking your Facebook Ads data in Data Studio, you can identify trends and patterns that help you optimize your campaigns for better performance. You can use this information to adjust your targeting, ad creative, and other elements of your campaigns to improve ROI.
Overall, connecting Facebook Ads to Data Studio is a powerful way to track and analyze your advertising campaigns across multiple platforms. By using Data Studio’s customizable dashboards and real-time reporting, you can make data-driven decisions that help you achieve your marketing goals.
How to Connect Facebook ads to Google Data Studio?
Step 1) Access your Data Studio account
To begin connecting your Facebook Ads to Data Studio, the first step is to log in to your Data Studio account. Once you have accessed your account, select the blank report template. This will give you a fresh slate to build your report from the ground up.
Step 2) Connect to your Facebook Ads data source
The second step is to connect your Data Studio report to your Facebook Ads data source. However, it is not possible to connect your Facebook Ads account directly to Data Studio. Instead, you must use a connector. In this case, we will be using the Supermetrics connector to connect to Facebook Ads. Simply search for “Facebook Ad” in the search bar and select the Supermetrics connector you want to use.
Step 3) Connect to your Facebook Ads account
The third step is to connect your Data Studio account to your Facebook Ads account. To do this, you will need to authorize the connection between Supermetrics and your Facebook Ads account. You can do this by clicking on the “Authorize” button and following the prompts to connect to your Facebook profile and select your business page.
Next, you can manage the access that Supermetrics has to your Facebook Ads account by toggling the options on or off. By default, all options will be turned on, but you can limit Supermetrics’ access if you prefer. Once you have set your preferences, click “Done” to complete the authorization process.
Return to your Data Studio page and click “Authorize” again. This will trigger a pop-up window where you will need to connect to your Facebook account one more time. Once this is complete, you can close the pop-up window and your Supermetrics account should now be linked to your Facebook account.
Step 4) Configure parameters to the data report
In the fourth step, you will need to configure the parameters of your data report. This involves providing information on the Facebook account you want to connect to, selecting a conversion window, choosing between reporting on conversion or impression date, and optionally adding a reporting timezone.
For the conversion window, you can either leave it as the default or choose one of the other available options. However, if you choose to use the 28-day option, it should only be used for historical data analysis.
Once you have filled out all the necessary fields, click on “Add”. This will trigger a pop-up window that confirms that Facebook Ads data is being added to the report. Click “Add to Report” to complete the process.
Connecting Facebook Ads to Data Studio allows you to track and analyze your advertising campaigns in one place, along with other platforms like Google Ads and Google Analytics. This provides a comprehensive view of your advertising performance and helps you make data-driven decisions to optimize your campaigns.
No, you cannot connect Facebook Ads to Data Studio directly. Instead, you need to use a third-party connector like Supermetrics to connect the two platforms.
Yes, you can customize the data sources, metrics, and dimensions that appear in your report, as well as add filters and date ranges to drill down into specific data points.
Yes, you can share your report with others in your organization and customize the level of access that each person or group has to the report.
Yes, Data Studio allows you to set up automated reports that are sent to you or your team on a regular basis. This saves you time and effort and ensures that you always have the latest data at your fingertips.
In conclusion, connecting Facebook Ads to Google Data Studio can provide marketers with a centralized platform to track and analyze their advertising campaigns across multiple platforms. With the customizable dashboards, real-time reporting, and automated reporting features of Data Studio, marketers can make data-driven decisions to improve campaign performance and optimize their targeting, ad creative, and other campaign elements. By following the steps outlined in this article, marketers can easily connect their Facebook Ads to Data Studio using the Supermetrics connector and configure the necessary parameters to create a comprehensive report. Overall, connecting Facebook Ads to Google Data Studio is a powerful way to streamline marketing efforts and make data-driven decisions that can help businesses succeed.