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How to Connect Facebook Lead Ads to Mailchimp

by | Sep 28, 2023

In today’s digital age, connecting with potential customers and capturing their information is essential for businesses to grow and thrive. Facebook Lead Ads provide a powerful platform for lead generation, while Mailchimp is a popular email marketing tool. By integrating these two platforms, businesses can seamlessly transfer leads from Facebook to Mailchimp, enabling effective email marketing campaigns. In this comprehensive guide, we will walk you through the process of How to Connect Facebook Lead Ads to Mailchimp, step by step.

What are Facebook Lead Ads?

Facebook Lead Ads are a powerful advertising format offered by Facebook that allows businesses to capture lead information directly within the Facebook platform. Unlike traditional ads that direct users to external landing pages, Lead Ads provide a seamless and user-friendly experience by keeping users on Facebook while collecting their information.

When users click on a Lead Ad, a pre-populated form appears with fields filled in using their Facebook profile information. This reduces friction and simplifies the lead generation process, as users don’t need to manually enter their details. Lead Ads typically include fields for information such as name, email address, phone number, and any additional custom questions that businesses want to ask.

Connect Facebook Lead Ads to Mailchimp

One of the key advantages of Facebook Lead Ads is the ability to reach a highly targeted audience. Businesses can leverage Facebook’s robust targeting options to ensure their ads are shown to users who are most likely to be interested in their products or services. This precision targeting helps maximize the quality of the leads generated.

Furthermore, Facebook Lead Ads offer various customization options to enhance user experience and increase conversion rates. Businesses can add custom images, headlines, descriptions, and even include a context card to provide additional information about their offerings. This allows businesses to showcase their value proposition and entice users to submit their information.

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Once users submit the lead form, businesses can access the collected data in different ways. Facebook provides options to download the leads directly or integrate with third-party customer relationship management (CRM) systems or email marketing platforms like Mailchimp. This seamless integration ensures that businesses can efficiently manage and follow up with the leads generated through Facebook Lead Ads. Also you can read How to Boost a Post on Facebook [2023].

Why Should Businesses Consider Integrating Facebook Lead Ads with Mailchimp? 

Why Should Businesses Consider Integrating Facebook Lead Ads with Mailchimp? 

Connecting Facebook Lead Ads to Mailchimp offers several benefits for businesses. Here are some compelling reasons why you should consider integrating the two platforms:

  • Streamlined Lead Capture: By connecting Facebook Lead Ads to Mailchimp, you can seamlessly capture leads generated through Facebook directly into your Mailchimp audience. This eliminates the need for manual data entry or exporting/importing leads, saving you time and effort.
  • Enhanced Email Marketing: Mailchimp is a robust email marketing platform that provides a wide range of features to create and send engaging email campaigns. By connecting Facebook Lead Ads to Mailchimp, you can leverage the collected leads to build targeted email lists, personalize your messaging, and nurture relationships with potential customers.
  • Automation and Segmentation: Mailchimp offers powerful automation and segmentation capabilities. With the integration, you can automatically trigger email sequences or campaigns based on specific actions taken by leads captured through Facebook Lead Ads. This allows you to deliver targeted content, follow-ups, and offers, increasing the effectiveness of your marketing efforts.
  • Data Consolidation: Integrating Facebook Lead Ads with Mailchimp ensures that all your lead data is consolidated in one central location. You can access and manage your leads’ information, including contact details and any custom fields, within Mailchimp. This centralized data management simplifies lead tracking, analysis, and reporting.
  • Efficient Follow-up: With Facebook Lead Ads, you can collect leads in real-time, and by integrating with Mailchimp, you can promptly follow up with those leads via email. This helps you stay engaged with potential customers while they are still interested, increasing the chances of conversion.
  • Personalization and Targeting: Mailchimp allows you to segment your audience based on various criteria, such as demographics, interests, or lead source. By connecting Facebook Lead Ads to Mailchimp, you can further personalize your email communications based on the data collected from your Facebook leads. This level of personalization enhances the relevance and effectiveness of your marketing campaigns.
  • Integration with Other Tools: Mailchimp integrates with numerous other marketing tools and platforms, such as CRM systems or e-commerce platforms. By connecting Facebook Lead Ads to Mailchimp, you can integrate your lead generation efforts with other tools in your marketing stack, creating a cohesive and efficient workflow.
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How to Connect Facebook Lead Ads to Mailchimp

Connecting Facebook Lead Ads to Mailchimp involves a series of steps to ensure a smooth integration between the two platforms. Follow the step-by-step guide below to connect Facebook Lead Ads to Mailchimp:

1st Step: Set Up a Mailchimp Account:

Set Up a Mailchimp Account
  • If you don’t already have a Mailchimp account, visit the Mailchimp website and sign up for an account.
  • Complete the registration process and log in to your Mailchimp account.

2nd Step: Create a Mailchimp Audience:

Create a Mailchimp Audience
  • In your Mailchimp account, navigate to the Audience tab.
  • Click on “Create Audience” to set up a new audience.
  • Provide the required information, such as the audience name, default from email address, and default from name.
  • Save the audience settings.

3rd Step: Integrate Mailchimp with Facebook:

Integrate Mailchimp with Facebook
  • Go to the Facebook Business Integrations page (https://www.facebook.com/business/learn/integrations) and search for Mailchimp.
  • Click on the Mailchimp integration and follow the instructions to connect your Mailchimp account with Facebook.
  • Grant the necessary permissions for the integration to access your Facebook lead ads.

4th Step: Connect a Mailchimp Audience to Facebook:

Connect a Mailchimp Audience to Facebook
  • In your Mailchimp account, go to the Audience tab.
  • Select the audience you want to connect to Facebook Lead Ads.
  • Click on the “Manage Audience” dropdown and choose “Settings” from the menu.
  • Under the “Audience name and defaults” section, click on “Connect” next to the Facebook option.
  • Follow the prompts to connect your chosen audience to your Facebook account.

5th Step: Map Form Fields:

Map Form Fields
  • After connecting the audience, navigate to the “Settings” tab for the selected audience in Mailchimp.
  • Scroll down to the “Facebook Lead Ads” section and click on “Map Fields.”
  • Map the form fields from your Facebook Lead Ads to the appropriate fields in your Mailchimp audience.
  • Ensure that the required fields, such as email address and name, are correctly mapped.
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6th Step: Enable Double Opt-In (Optional):

Enable Double Opt-In (Optional)
  • If you want to enable double opt-in for your Facebook leads in Mailchimp, go to the “Settings” tab for the selected audience.
  • Scroll down to the “Facebook Lead Ads” section and turn on the double opt-in toggle.
  • This ensures that subscribers confirm their email addresses before being added to your Mailchimp audience.

7th Step: Test the Integration:

  • Create a test lead form on Facebook and submit a test lead to ensure that the integration is working correctly.
  • Check your Mailchimp audience to confirm that the test lead is successfully added.


In conclusion, connecting Facebook Lead Ads to Mailchimp offers businesses a powerful way to streamline their lead generation and email marketing efforts. By seamlessly integrating these platforms, businesses can capture valuable lead information from Facebook users and transfer it directly to their Mailchimp audience. This integration simplifies the process of managing and engaging with leads, allowing businesses to leverage the power of email marketing to nurture relationships and drive conversions. Following the step-by-step guide provided, businesses can connect Facebook Lead Ads to Mailchimp and take full advantage of these robust marketing tools to grow their customer base and achieve their business objectives.

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