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How to create Twitter Ads account: Step-by-step guide

by | Mar 30, 2023

A Twitter Ads account is an advertising account that allows businesses and individuals to create, manage, and track their Twitter ad campaigns. With a Twitter Ads account, advertisers can create and target promoted tweets, promoted accounts, and promoted trends to reach a wider audience on Twitter.

The Twitter Ads platform provides advertisers with a range of tools and features to help them optimize their campaigns, such as analytics and audience insights, ad scheduling, and bidding strategies. Advertisers can also set budgets and bids to control their ad spend and measure the performance of their campaigns with real-time reporting.

Twitter Ads is a powerful tool for businesses and individuals who want to expand their reach on Twitter and connect with their target audience. By creating engaging, targeted ad campaigns, advertisers can increase their visibility, drive website traffic, and generate more leads and sales.

How to create a Twitter Ads account?

Twitter Ads account

Here is a step-by-step guide on how to create a Twitter Ads account:

  • Sign up for Twitter: If you don’t already have a Twitter account, you will need to sign up for one. Go to https://twitter.com/signup and enter your name, email address or phone number, and a password. Follow the prompts to complete your account setup.
  • Go to the Twitter Ads website: Once you have signed up for Twitter, go to the Twitter Ads website at https://ads.twitter.com/.
  • Click “Get started”: On the Twitter Ads homepage, click the “Get started” button.
  • Enter your information: You will be prompted to enter information about your business, such as your country, time zone, and currency. Follow the prompts to fill out all the necessary information.
  • Verify your email address: Twitter will send you an email to verify your email address. Click the verification link in the email to confirm your account.
  • Set up your payment method: You will need to add a payment method to your account in order to start running ads. You can choose to pay by credit card or by invoice. Follow the prompts to set up your payment method.
  • Create your first campaign: Once your payment method is set up, you can create your first ad campaign. Follow the prompts to select your campaign objective, targeting options, and ad format.
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That’s it! You now have a Twitter Ads account and can start creating and running ads on Twitter.

What are the benefits of having a Twitter Ads account?

Having a Twitter Ads account can provide many benefits for businesses and individuals looking to reach a wider audience on Twitter. Here are some of the key benefits:

  • Increased visibility: With Twitter Ads, you can promote your tweets, accounts, and trends to a wider audience, increasing your visibility and reach on the platform.
  • Posting long videos
  • Targeted advertising: Twitter Ads offers a range of targeting options, including demographic, geographic, interest-based, and keyword targeting, allowing you to reach your ideal audience with your ads.
  • Cost-effective: Twitter Ads allows you to set your own budget and bid for your ads, making it a cost-effective advertising solution for businesses of all sizes.
  • Real-time analytics: With Twitter Ads, you can track the performance of your campaigns in real-time, allowing you to make data-driven decisions and optimize your campaigns for better results.
  • Increased engagement: By promoting your tweets, you can increase engagement with your target audience, driving more likes, retweets, and replies.
  • More website traffic: Twitter Ads can help drive more traffic to your website by promoting your tweets with links to your website or landing pages.
  • Brand awareness: By promoting your brand on Twitter, you can increase brand awareness and reach new audiences, helping to grow your business and drive more sales.

Overall, Twitter Ads can be a powerful tool for businesses and individuals looking to connect with their target audience, increase their visibility, and drive more engagement and sales on Twitter.

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Can we upload longer videos with Twitter ads account?

Yes, with a Twitter Ads account, you can upload longer videos than the standard 2 minutes and 20 seconds limit for regular tweets. Twitter allows you to upload videos up to 10 minutes in length for video ads, which can be used in various ad formats, such as promoted video tweets or in-stream video ads.

However, it’s important to note that longer videos may not always perform better than shorter videos. The key to creating effective video ads on Twitter is to capture your audience’s attention quickly and deliver your message in a concise and engaging way, regardless of the video length. It’s also important to consider the audience you’re targeting, as some audiences may have shorter attention spans than others.

To upload longer videos for your Twitter ads, simply follow the instructions on the Twitter Ads platform to create your video ad campaign and upload your video file. You can then customize your ad targeting, budget, and bidding strategy to reach your desired audience and optimize your ad performance. 

How to Secure my Twitter Ads account?

Ensuring the safety of your Twitter Ads account is crucial as an advertiser. To safeguard your account, we recommend following the best practices outlined on our account security page. Here are some tips:

  • Associate your account with an email address linked to your company domain to enable us to assist with password resets, if necessary.
  • Create robust and distinct passwords for both your login email and Twitter account.
  • Activate login verification.
  • Always verify that the URL reads Twitter.com before entering any login credentials.
  • Authorize only approved applications and monitor your account connections via the account applications page.
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Twitter Ads checklist

If you want to run successful Twitter Ads campaigns, there are some important steps you need to take. 

  • Firstly, ensure that you know your Twitter Ads account login details. 
  • Secondly, assign a person who can create and manage ads on your behalf. If there are multiple individuals who need access to the account, read about multi-user login.
  • Next, make sure that your profile is complete and represents your business well. Check your profile picture and header photos to ensure they reflect your business. 
  • Also, include your business name, location, and website URL in your bio, and make sure it explains what you do clearly.
  • To gain insight into how other businesses have used Twitter Ads successfully, take a look at our advertiser success stories. 
  • Lastly, stay up to date with relevant updates by following @TwitterBusiness.

Conclusion

In conclusion, a Twitter Ads account can provide businesses and individuals with many benefits, including increased visibility, targeted advertising, cost-effectiveness, real-time analytics, and increased engagement. By following the step-by-step guide on creating a Twitter Ads account, advertisers can leverage the platform’s features to create effective ad campaigns that connect with their target audience and drive more leads and sales. Additionally, with a Twitter Ads account, advertisers can upload longer videos up to 10 minutes in length for video ads, but it’s important to focus on capturing audience attention and delivering engaging content regardless of the video length. Overall, Twitter Ads is a valuable tool for expanding reach and connecting with audiences on Twitter.

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