Instagram Reels is a new way to make short and exciting videos that have become really popular on social media! As a brand or influencer, it’s important to stay up-to-date with the latest trends to keep your followers interested. One way to make your videos more engaging is by using trending sounds on Instagram Reels. In this article, I’ll show you how to find and use the best sounds to make your Instagram Reels stand out.
Do Trending Sounds on Instagram Reels Matter?
Instagram Reels is a feature that allows users to create short-form videos of up to 30 seconds. Reels can be found on the Explore page, on a user’s profile, or in the Reels tab. The platform offers a wide range of filters, effects, and audio options to make your content stand out.
Trending sounds are vital for Instagram Reels because they help your content reach a larger audience. The platform’s algorithm prioritizes content that uses popular sounds, making it more likely to appear on the Explore page. Additionally, using trending sounds helps your content stay current and relatable to your followers.
Instagram Reels Algorithm
To effectively use Instagram Reels, it is crucial to understand how Instagram algorithm works. The algorithm prioritizes content that engages users and keeps them on the app for longer periods. This means that the more engagement your Reels receive, the more likely they are to be shown to a wider audience. Using trending sounds is an excellent way to increase the engagement of your content.
When you use a popular sound, your video is more likely to appear on the Explore page and be seen by a larger audience. Additionally, using trending sounds can help your content go viral, as users are more likely to share and engage with content they find relatable.
Where to Find Trending Sounds for Instagram Reels
There are various methods to discover popular audio content on Instagram. Depending on where you start, there are a few different guidelines to follow.
1. From the Reels Feed
If you’re on the Reels explore page, you may be able to spot trending Reels audio by observing the Feed. Scroll through IG Reels and identify the audio track used in the bottom left corner of the screen. Trending audio tracks are marked with an upward arrow while some audio tracks have a music note. Tap on the Reels that have an upward arrow to learn more about the trending sound and see how many Reels have already used this track. You can also save the audio for later, send it to a friend, or use it right away by clicking on the corresponding icons. If you choose to use the audio immediately, you’ll be asked to record your Reels.
2. From the Instagram Creators page
The IG @creators page is an excellent resource for discovering trending sounds on Instagram. They share posts about what audio is trending on Instagram, which is especially useful if you’re trying to increase your social media audience. Make sure to follow their page to get instant updates so you can discover trending sounds as they become popular.
3. From TikTok
If you spend time on TikTok, you can also find trending sounds on there. Some TikTok and Instagram audio trends coincide, and you may be ahead of the curve if you pay attention to both apps. There are two options to access trending audio on TikTok: conduct a manual search using the keyword “viral sounds,” “trending audio,” or similar, or click the “+” icon to create a new video, tap the “add sound” button, and scroll down to the “TikTok viral” flame icon to see a list of top audio tracks.
Where Else Can I Find Trending Instagram Reels Songs?
Here are some ideas to help you find popular audio on Instagram in a creative way:
- Look at the Billboard Top 100 charts.
- Follow hashtags on Instagram that your audience is interested in.
- Check out what larger companies are doing with their Reels.
- Observe what audio tracks your competitors are using.
- Click on the Reels that appear in your Explore feed.
- Pay attention to current pop culture trends.
- Like and follow celebrity and influencer accounts.
Instead of manually searching, consider automating your search by following relevant accounts on social media.
Tips for Curating Trending Sounds for Your Brand
Curating trending sounds for your brand is an essential part of creating engaging Instagram Reels. Here are some tips to help you curate the right sounds for your brand:
- Choose sounds that are relevant to your niche: Using sounds that are relevant to your niche will help your content resonate with your target audience.
- Keep it fresh: Avoid using the same sounds repeatedly, as this can make your content feel stale. Instead, try to find new sounds that are relevant to your brand.
- Pay attention to engagement: Keep track of which sounds receive the most engagement on your content, and use them more frequently.
Best Practices for Using Trending Sounds in Your Instagram Reels
Using trending sounds in your Instagram Reels requires some best practices to ensure that your content stands out. Here are some tips to help you use trending sounds effectively:
- Make sure the sound fits your content: When choosing a trending sound, make sure it fits your content’s theme and message.
- Use the sound in a unique way: To stand out from the crowd, try to use the sound in a unique and creative way.
- Keep it short: Remember that Instagram Reels are only 30 seconds long, so make sure that your sound fits within that timeframe.
How to Create Your Own Unique Audio for Instagram Reels
Creating your unique audio for Instagram Reels is an excellent way to stand out from the crowd. Here are some tools and tips to help you create your own audio:
- Use a sound editing app: There are plenty of sound editing apps available that can help you create unique audio for your Reels.
- Record your own sounds: You can also record your own sounds using a microphone or your phone’s built-in microphone.
- Experiment with different sounds: Don’t be afraid to experiment with different sounds and effects until you find the perfect one for your content.
Tools for Editing and Creating Audio for Instagram Reels
There are plenty of tools available to help you edit and create audio for your Instagram Reels. Here are some of the most popular tools:
- Adobe Audition: Adobe Audition is a professional sound editing software that offers a wide range of features for creating high-quality audio.
- GarageBand: GarageBand is a free sound editing software available for Mac that offers a wide range of features for creating unique audio.
- InShot: InShot is a mobile app that allows you to edit videos and create unique audio for your Instagram Reels.
Measuring the Success of Instagram Reels Using Trending Sounds
Measuring the success of your Instagram Reels is essential to understanding what works and what doesn’t. Here are some metrics to track when measuring the success of your Reels:
- Engagement: Keep track of how many likes, comments, and shares your Reels receive.
- Reach: Keep track of how many people your Reels reach.
- Conversion: If your Reels are promoting a product or service, keep track of how many conversions they generate.
Mastering the art of Instagram Reels requires a deep understanding of the platform’s algorithm and an ability to stay up-to-date on the latest trends. By following the tips and best practices outlined in this article, you can create engaging Instagram Reels that resonate with your audience and increase your reach and engagement.
Remember to curate trending sounds that fit your brand’s niche, use them in a unique and creative way, and track your Reels’ success using metrics like engagement, reach, and conversion. With a little bit of effort and creativity, you can master the art of Instagram Reels and take your brand’s social media presence to the next level.
Yes, you can create your own sounds to use on Instagram Reels by recording your own audio or using third-party apps to edit existing audio.
It’s generally not recommended to use copyrighted music in your Instagram Reels unless you have permission from the copyright owner or you are using a licensed music library.
Yes, you can search for sounds by genre or mood on Instagram Reels by using specific hashtags or browsing the “Sounds” page.
To make sure your Instagram Reels show up in searches for specific sounds, be sure to include relevant hashtags and keywords in your captions and tags.
Yes, you can see how many times a sound has been used on Instagram Reels by clicking on the sound and viewing the number of videos that have used it.
Yes, you can save sounds to use later on Instagram Reels by clicking on the “Save” icon next to the sound.
To find new sounds to use on Instagram Reels, browse the “For You” or “Trending” sections on the “Music” page or search for specific hashtags or sounds.