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How to Get 100k Views on Reels [2024]

by | Dec 24, 2023

In the ever-evolving world of social media, Instagram Reels has emerged as a powerful tool for content creators to showcase their creativity and engage with their audience. With its short-form video format and wide reach, Instagram Reels provides a unique opportunity to gain substantial visibility and increase your views. In this article, we will explore effective strategies and techniques to help you achieve the coveted milestone of 100K views on your Instagram Reels. Before diving into strategies, it’s essential to understand what Instagram Reels is and how it functions. Instagram Reels are short, 15 to 30-second videos that allow you to create and share engaging content with your followers. Reels appear in the Explore page, the Reels tab on your profile, and can be shared with your followers through the main feed. By utilizing the unique features and capabilities of Reels, you can significantly increase your chances of getting 100K views.

How to Get 100k Views on Reels

1. Creating Engaging and Relevant Content

Creating Engaging and Relevant Content

To attract and retain viewers, focus on creating high-quality, visually appealing content that resonates with your target audience. Experiment with different themes, trends, and styles or reel songs to find what works best for your niche. Incorporate storytelling elements, humor, or educational value to make your Reels memorable and shareable.

2. Use Trending Hashtags

Hashtags are essential for discoverability on Instagram. Research and include relevant hashtags that are currently trending in your niche. Use a combination of popular and niche-specific hashtags to increase the visibility of your Reels. Engage with trending challenges and participate in viral trends to expand your reach.

3. Use Captivating Captions

Use Captivating Captions

Captions provide an opportunity to enhance the impact of your Reels. Write concise, engaging captions that complement your video content and encourage viewers to engage with your Reels. Ask questions, share interesting facts, or provide a call-to-action to encourage comments and shares.

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4. Leverage Instagram’s Explore Page

The Explore page is a powerful tool for increasing your Reels’ visibility. To maximize your chances of appearing on the Explore page, focus on creating engaging content that resonates with your audience. Encourage engagement by responding to comments promptly and fostering a sense of community.

5. Collaborate with Influencers and Engage with the Community

Collaborate with Influencers and Engage with the Community

Collaborating with influencers in your niche can significantly boost the visibility of your Reels. Identify relevant influencers and reach out to them for potential collaborations. By leveraging their existing audience, you can expand your reach and attract new viewers to your content. Additionally, actively engage with your community by responding to comments, liking and sharing relevant content, and participating in conversations. Building a genuine connection with your audience fosters loyalty and encourages them to share your Reels with their followers.

6. Promote Your Reels on Other Social Media Platforms

Cross-promotion is a powerful strategy to increase the reach of your Reels. Share snippets or teasers of your Reels on other social media platforms like Facebook, Twitter, or TikTok. Direct your followers on those platforms to your Instagram profile to view the full Reel. Utilize the unique features and algorithms of each platform to maximize visibility and reach a broader audience.

7. Engage with Your Audience and Encourage Shares and Saves

Engagement is crucial to increasing the visibility of your Reels. Respond to comments, ask questions, and foster a sense of community. Encourage viewers to share your Reels with their followers or save them for future reference. The more engagement and interactions your Reels receive, the more likely they are to be shown to a wider audience.

8. Use Instagram Ads to Boost Reach

Use Instagram Ads to Boost Reach

Instagram Ads provide a targeted approach to reach a larger audience for your Reels. Utilize Instagram’s ad platform to create engaging and visually appealing ads that capture the attention of your target audience. Set clear objectives, select appropriate targeting options, and monitor the performance of your ads to optimize their effectiveness.

9. Analyze and Iterate for Continuous Improvement

Regularly analyze the performance of your Reels using Instagram’s insights and analytics tools. Pay attention to metrics such as views, likes, shares, and saves to identify patterns and trends. Use this data to refine your content strategy, optimize your hashtags, and experiment with different approaches to see what resonates best with your audience. Continuously iterate and improve your Reels based on the insights you gather.

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10. Follow the Trends

When you make and share Instagram Reels, it’s important to pay attention to what’s popular right now. The things that are popular on Instagram change every day. You should keep up with these popular things and make content that goes along with them. When you make videos for your Reels, try not to copy exactly what other people are doing. Instead, add something special that is unique to you. This will make your Reels more real and original. By doing this, your Reels will also show up with the popular Reels, and you’ll get more views. This is how you can get 100k views on Reels by following the latest trends.

11. Use Location Tags

Use Location Tags

Using location tags on your Instagram Reels can potentially help you in achieving 100K views. When you add a location tag to your Reels, it increases the chances of your content being discovered by people who are browsing or searching for content related to that specific location.

Here’s how using location tags can be beneficial:

  • Increased discoverability: By adding a location tag, your Reels can appear in the Explore page or location-specific feeds. This exposes your content to a wider audience who might be interested in viewing Reels from that particular location.
  • Targeted audience: Location tags allow you to target a specific audience based on their geographical location. If you create Reels related to a specific city, landmark, or event, using the corresponding location tag can help you reach people who are interested in that location or topic.
  • Local engagement: When you include a location tag, it can attract viewers who are local to that area. This can lead to higher engagement, as people tend to connect more with content that is relevant to their surroundings.
  • Niche communities: Some locations have dedicated communities or hashtags associated with them. By using location tags, you can tap into these niche communities and increase the likelihood of your Reels being shared and viewed by people within those communities.
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12. Use Interesting Filters

Using interesting filters on your Instagram Reels can potentially help you in achieving 100K views. Filters can add visual appeal, creativity, and uniqueness to your videos, making them more engaging and shareable. Here’s how using filters can be beneficial:

  • Visual appeal: Applying interesting filters to your Reels can enhance the overall aesthetic and visual appeal of your content. Eye-catching and visually appealing videos are more likely to capture the attention of viewers as they scroll through their feed, increasing the chances of them watching and engaging with your Reels.
  • Stand out from the crowd: Using unique and captivating filters can help your Reels stand out among the vast amount of content on Instagram. When viewers come across visually striking and creatively edited videos, they are more likely to stop and watch, increasing the view count.
  • Enhance storytelling: Filters can be used creatively to enhance the storytelling aspect of your Reels. Different filters can convey different moods, themes, or atmospheres, allowing you to create a cohesive and captivating visual narrative. This can intrigue viewers and encourage them to watch your Reels till the end, boosting engagement and potentially leading to more views.
  • Shareability: Instagram users often enjoy sharing visually appealing and creatively edited content with their followers. By using interesting filters, you increase the likelihood of your Reels being shared by viewers, potentially reaching a wider audience and increasing the view count.


Achieving 100K views on your Instagram Reels requires a combination of compelling content, strategic optimization, community engagement, and promotion. By understanding the dynamics of Instagram Reels, leveraging trending hashtags, collaborating with influencers, promoting your content on other platforms, engaging with your audience, utilizing Instagram ads, and analyzing your performance, you can significantly increase your chances of reaching the 100K milestone.

Remember, consistency, creativity, and authenticity are key to building a loyal following and attracting new viewers to your Reels. Stay up-to-date with the latest trends, experiment with different formats, and adapt your strategy based on the feedback and insights you receive. With dedication and strategic implementation, you can unlock the potential of Instagram Reels and achieve remarkable views on your content.

Now it’s time to put these strategies into action and start creating captivating and engaging Instagram Reels that will captivate your audience and drive those views to new heights. Good luck on your journey to 100K views!

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