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How to Get Clients on Facebook | A Guide for Agencies

by | Dec 18, 2023

Welcome to our guide on how to get clients on Facebook—a platform that, while not everyone’s favorite, holds immense potential when used effectively. Despite its reputation for being a bit outdated and bothersome, Facebook boasts a massive user base and robust advertising capabilities, making it a valuable tool for agencies seeking new clients. To tap into this opportunity, it’s crucial to adopt a strategic approach and develop a deep understanding of the platform’s dynamics. In this article, we will provide you with a comprehensive guide that will help your agency attract clients on Facebook successfully. So, let’s dive in and unlock the secrets to Facebook client acquisition!

How to Get Clients on Facebook?

1. Become a Member of Facebook Groups in Your Niche

Get Clients on Facebook

I often hear people advising to limit your participation in Facebook groups to just two or three. The reasoning behind this is that being part of too many groups can become overwhelming and prevent you from actively engaging and contributing to each one.

To some extent, I agree with this perspective. It can indeed be overwhelming, and it’s not ideal to join numerous groups if you can’t fully commit to actively participating in all of them. However, if your goal is to utilize Facebook as a primary social media tool to promote your blog and attract business, it can be beneficial to join a significant number of groups.

2. Adhere to the Guidelines of Each Group!

This is extremely important, so pay close attention. Every Facebook group has its own specific rules to follow. Some rules are common, like “no self-promotion,” while others might be trickier to recall, such as “avoid adding links in comment replies.” Additionally, groups often have different types of content threads scheduled for specific days of the week.

Remembering and following the rules of each group is crucial for maintaining a positive standing within the community. It ensures that you don’t unintentionally break any rules and risk being removed from the group.

If you find it difficult to remember the rules for each group because you belong to too many, that’s a clear sign that you’re part of an excessive number of groups!

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3. Maintain an Engaging Facebook Business Page and Promote It

Engaging Facebook Business Page

If you plan to use Facebook for your blog or business, it’s essential to have a business Facebook page. Make sure to list this page as your primary employment on your personal Facebook profile. This step is crucial because when someone is interested in another member of a group, they can hover over their name to preview their personal page. Also read How to Turn on Professional Mode on Facebook [Android/ iOS/ PC].

By having your business page listed as your primary employment, people can click directly through to your business page. They may even “like” your page or visit your website.

If I don’t see someone’s business page in their preview, I usually assume they are not a blogger or small business owner and don’t pursue further networking with them.

It’s also vital to regularly update and maintain your Facebook page. Take the time to review your entire page every few months and ensure all the information is current and accurate. Update your pinned post, header image, and refresh your business description. When people visit your page, you want them to see relevant information and perceive that your page is active. Remember to post something on your page at least a few times a week, if not daily (it doesn’t always have to be original content—sharing links to blog posts you enjoyed from other people is also beneficial).

4. Engage Actively in Each Group

Engage Actively in Each Group

This is crucial. The more you contribute and interact within a Facebook group, the more likely other members will remember you and consider you for potential opportunities. However, it’s important not to spam the group! Posting a few comments each day in each group is sufficient. There’s no need to excessively comment on every single post, as it will only irritate people.

As I aim to use Facebook strategically, I typically allocate about one hour per day to participate in Facebook groups. If you can’t dedicate that much time to Facebook, it might be worthwhile to reduce the number of groups you belong to until you can actively engage within a shorter timeframe.

Being active also means keeping track of the specific themes or topics assigned to each group on particular days. In some Facebook groups, there may be specific themes or topics assigned to particular days of the week. For example, on Mondays, the group may focus on discussions related to Instagram. On those designated days, you can take the opportunity to share your Instagram profile and engage with other members who are interested in that specific topic.

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However, it’s important to always adhere to the rules of the group. Make sure you understand and follow any guidelines or restrictions set by the group administrators when sharing your profile or participating in discussions. Respecting the group’s rules is essential to maintain a positive and harmonious community environment.

5. Share Your Knowledge and Offer Expertise

One of the ways I love to promote myself on Facebook is by sharing my knowledge. Whenever someone asks a question about Social media marketing or SEO, I always do my best to help them out! By providing answers and solutions, you come across as an expert in your field. It also showcases your helpful nature and demonstrates that you’re a genuinely nice person!

When I respond to someone’s question in my field, I often include a brief pitch for my services at the end. It’s something like, “I hope this information was helpful! If you’re interested, I’d be happy to chat further. Let me know if you’d like to set something up.”

Even if they’re not immediately interested, I’ve never had anyone react negatively to this kind of pitch. In fact, they often respond with gratitude or keep me in mind for future projects!

As long as you prioritize providing genuine value first, adding a “soft sell” afterward isn’t usually seen as pushy. Who knows, you might even gain a new client!

6. Be the First to Comment

Be the First to Comment

There are many instances in Facebook groups where someone is specifically seeking to hire someone. They might need a new logo design or want to hire a Facebook ads specialist, and they’re asking YOU to comment and apply for the job.

Often, these posts become very popular, and even with the time I spend on Facebook, when I come across them, there are already 30+ comments from people offering their services. At that point, it seems unlikely that you’ll be considered. However, there’s nothing wrong with throwing your hat into the ring.

The best scenario is when you stumble upon one of these posts right after it’s been shared, and you’re among the first to comment! It’s all about timing. Although it can be challenging to always be there at the right moment, it’s definitely a great way to increase your chances of getting hired.

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7. Introduce Yourself Strategically

Let’s talk about two types of introductions. When you join a Facebook group, you’ll often be invited to introduce yourself to everyone with a post about who you are, where you’re from, and what you do. This free “introduction post” was a golden opportunity not to be wasted!

It’s usually one of the only times you can have a post in that group all about yourself since promotions are typically against the rules. So, take some time to carefully craft your introduction and use it strategically. Do you have an upcoming course or a new free content upgrade? Introduce yourself and promote that new thing! Or at least mention, “I blog over here,” and use the link to direct people to a landing page.

Now, let’s talk about the other type of introduction that you can use anytime. If I’m commenting on a post that isn’t related to my business but still want to attract attention, I’ll subtly include my job description in the comment.

For instance, if someone asks a question about a random topic like a WordPress plugin, you can respond by saying how you use that plugin on your own blog. This way, you’re providing helpful information while also showcasing your expertise.

The chances of getting a client directly from that comment are small, but it does plant the seed of your expertise in their minds. If that person happens to be thinking about hiring a calligrapher and you mention that you do calligraphy, they might ask you a follow-up question, take note of your name, or visit your site. These actions could help you land them as a client! Plus, other people who are also answering that person’s question will see your comment, and they might be interested in you too!

Without even appearing like you’re trying hard, you’ve now caught the attention of multiple potential clients!

Conclusion

By using the strategies described in this guide, you can set your agency up for success on Facebook. With dedication and a carefully planned Facebook marketing strategy, your agency can flourish and attract clients effectively on this widely used social media platform.

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