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How to Hide Likes on Instagram?

by | Jul 20, 2023

Instagram likes have become a crucial factor in determining the popularity of a post. However, the pressure to perform and seek validation has created a toxic and inauthentic environment for users. To combat this, Instagram has introduced the option to hide likes on posts. In this article, we will discuss how to hide likes on Instagram and the benefits of doing so.

Why Hide Likes on Instagram?

Hiding likes have some benefits for both private and business accounts. Here are the benefits:

Getting likes on Instagram has become a big deal and it’s causing a lot of stress for users. Some people say that Instagram is a bad place because of this. Instagram did a study and found that people who hid their likes felt better and had more power over what they do. Here are some of the advantages of hiding likes on Instagram:

Promoting Authenticity and Creativity

By removing the pressure to perform and seek validation, users can focus on creating high-quality content that resonates with their audience. This can promote authenticity and creativity, as users can be more creative and take more risks with their content without worrying about the number of likes.

Reducing Social Pressure

Hiding likes can reduce social pressure by removing the need for social validation. Users can post content without worrying about how it will be perceived based on the number of likes. This can help reduce anxiety and stress associated with social media.

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Removing Social Bias

Hiding likes can help remove social bias when judging an account based on the number of likes it receives. Users can view content more objectively without being influenced by the number of likes.

Promoting Mental Health

The pressure to perform and seek validation on social media can have a negative impact on mental health. Hiding likes can help reduce this pressure and promote mental health by removing the need for social validation and reducing social comparison.

How To Hide Likes On Instagram?

If you’re interested in hiding likes on Instagram, there are a few different options available to you. You can choose to hide likes on all of your posts, or you can hide likes on specific posts that haven’t received as many likes as you’d like. Here we have shown you how to hide likes on individual posts as well as how to hide likes on all of your posts. By understanding both options, you can make the best decision for your Instagram account.

How To Hide Likes On Instagram For Individual Posts?

Method 1: Hiding Likes Before Publishing the Posts

  1. Open the Instagram app and create a new post.
  2. Edit your post, including the caption, tags, and other settings.
  3. Before publishing the post, click on “Advanced Settings.”
  4. Look for the option that says “Hide Like and View Counts” and toggle it on.

This will hide the like count for your new post on Instagram.

Method 2: Hiding Likes After Publishing Posts

  1. Open the Instagram app and navigate to the post on which you want to hide likes.
  2. Tap on the three-dot icon located in the top-right corner of the post.
  3. In the menu that appears, select “Hide Like Count.”
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Instagram will now hide the like count on the post. Only the person who posted the image can see the total number of likes they’ve received. 

How To Hide Likes On Instagram For All Posts?

To turn off likes on Instagram on all your posts moving forward, you can follow these steps:

  1. Launch the Instagram app and go to your profile page.
  2. In the top-right corner of the screen, you will see three horizontal lines. Tap on them.
  3. A menu will appear. Tap on “Settings.”
  4. Once you are in the “Settings” menu, tap on “Hide Likes.”
  5. You will see a toggle switch next to “Hide Likes.” Tap on it to turn it on.

Instagram will now hide likes on all your posts going forward. Additionally, view counts for videos will also be hidden. Only you will be able to see the likes and views for your content.

Will Hiding Likes on Instagram Affect Your Performance? 

While hiding likes on Instagram can have many benefits, it’s important to consider the potential drawbacks before making a decision. In this article, we’ve listed some of the most significant drawbacks to help you make an informed decision. By taking these drawbacks into consideration, you can decide whether hiding likes is the right choice for you.

DrawbacksHow it affects
Impact on collaborations Likes are often used to measure the success of a partnership between brands and influencers.
Limited reachLikes are often used as a measure of popularity and can influence the Instagram algorithm.
Difficulty in measuring the success of a post.Using other metrics that can be used to measure the success of a post, such as engagement rates, comments, and saves.

Why Can’t I Hide Likes on Instagram?

Instagram rolled out the option to hide likes for all users in May 2021, but some users may receive the update later than others. If you are unable to hide likes on Instagram, there could be a few reasons for this:

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Your Instagram app is not updated to the latest version. 

To hide likes on Instagram, you need to have the latest version of the app installed on your device. It’s a good idea to update it regularly by checking for updates in the App Store (for iPhone users) or the Google Play Store (for Android users).

Your phone has bugs

Uninstalling and reinstalling the Instagram app could fix any bugs preventing the app from functioning properly.

Your phone’s operating system is not updated

Restarting your device or updating its operating system may also help fix issues with accessing the feature.

The option to hide likes is not available in your region. 

Instagram has been testing the option to hide likes in certain regions, and it may not be available in all countries or for all users yet.

You don’t have the necessary permissions to hide likes. 

If you are using a business account or have limited permissions on your Instagram account, you may not be able to hide likes on your posts.

Try contacting Instagram support

If none of the above reasons apply to you and you are still unable to hide likes on Instagram, you can try contacting Instagram support for further assistance through the Instagram Settings and “Help” menu.


To sum up, hiding likes on Instagram is a great option to reduce social pressure and promote authenticity. However, it’s important to consider the potential drawbacks before making a decision. If you want to stay updated on the latest news and updates about social media, subscribe to our website newsletter now. Don’t miss out on the latest trends and tips to improve your social media experience!


Does hiding likes on Instagram affect the algorithm calculation for engagement ratios?

No, hiding likes on Instagram does not affect the algorithm calculation for engagement ratios. The algorithm still calculates engagement ratios in the same way, even if the likes counter is not visible to visitors. The post creator can still see the total number of likes on their post, but it will not be visible to others.

Can I Hide Likes On Instagram Reels?

Yes, you can follow the same steps to hide likes on an Instagram Reel as you would for a regular post.

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