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How to Integrate Social Media with Email Marketing

by | Aug 17, 2023

Social media and email marketing are two powerful tools that can help you reach and engage your target audience, build trust and loyalty, and drive conversions. However, many marketers use them separately, missing out on the opportunity to leverage their combined potential. In this article, we will show you how to integrate social media with email marketing and why you should do it.

Why You Should Integrate Social Media with Email Marketing

Integrating social media with email marketing can bring you many benefits, such as:

  • Increasing your reach and visibility: By sharing your email content on social media, you can expose it to a wider audience and attract new subscribers. By encouraging your email subscribers to follow you on social media, you can stay in touch with them more frequently and increase your brand awareness.
  • Boosting your engagement and retention: By adding social media buttons and links to your emails, you can invite your subscribers to interact with you on different platforms and join the conversation. By creating engaging content for both channels, you can keep your subscribers interested and loyal.
  • Enhancing your credibility and authority: By showcasing your social proof and testimonials in your emails, you can build trust and confidence among your subscribers. By sharing valuable information and tips on social media, you can establish yourself as an expert and a thought leader in your niche.
  • Improving your conversions and sales: By using social media to promote your email offers and incentives, you can generate more leads and traffic to your website. By using email to nurture your social media followers and guide them through the buyer’s journey, you can convert them into customers and repeat buyers.

How to Integrate Social Media with Email Marketing

There are many ways you can integrate social media with email marketing, depending on your goals and objectives. Here are some of the most effective strategies you can use:

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1. Reuse and optimize content between the two channels: 

Reuse and optimize content between the two channels

You don’t have to create separate content for each channel. You can reuse and optimize your existing content from one channel on the other. For example, you can publish an infographic you’ve made for a social media post in your weekly newsletter. Or you can use your email sales copy for a social media ad. This will save you time and money while maintaining consistency across your channels.

2. Adopt a common strategy for both channels: 

Adopt a common strategy for both channels

To ensure that your social media and email marketing efforts are aligned and coherent, you need to adopt a common strategy for both channels. This means that you should create a single document that outlines your goals, target audience, content plan, metrics, and budget for both channels. You should also create a unified content calendar that synchronizes your email and social media campaigns and activities.

3. Test your social media ad copy via email: 

Test your social media ad copy via email

Running ads on social media can be costly and risky if you don’t optimize your ad copy properly. You don’t want to waste money on ads that don’t resonate with your audience or generate clicks. To avoid this, you can test your ad copy via email before launching it on social media. You can send different versions of your ad copy to different segments of your email list and see which one performs better in terms of open rates, click-through rates, conversions, etc. Then you can use the winning version for your social media ads.

4. Upload your subscriber lists on social platforms: 

Upload your subscriber lists on social platforms

One of the best ways to integrate social media with email marketing is to upload your subscriber lists on social platforms. This will allow you to follow your subscribers on social media, personalize your communication with them, segment them based on their interests and behaviors, and run targeted social media campaigns for them. You can also use this technique to find lookalike audiences who share similar characteristics with your subscribers and expand your reach.

5. Add social media buttons and links to your emails: 

Add social media buttons and links to your emails

A simple but effective way to integrate social media with email marketing is to add social media buttons and links to your emails. This will encourage your subscribers to follow you on different platforms, share your content with their friends, join your online community, or participate in your contests or events. You should also add a call-to-action that invites them to do so, such as “Follow us on Facebook for more tips” or “Share this email with a friend who might be interested”.

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6. Showcase your social proof and testimonials in your emails: 

 Showcase your social proof and testimonials in your emails

Social proof is one of the most powerful persuasion techniques that can influence people’s decisions. By showcasing your social proof and testimonials in your emails, you can boost your credibility and authority among your subscribers. You can include screenshots of positive reviews, ratings, comments, or feedback from your customers or followers on social media. You can also include logos of reputable brands or influencers who have endorsed or collaborated with you.

7. Promote your email offers and incentives on social media: 

Promote your email offers and incentives on social media

Another way to integrate social media with email marketing is to promote your email offers and incentives on social media. You can use social media to tease your subscribers about what they can expect from your next email, such as a discount, a freebie, a webinar, or a guide. Use social media to drive more sign-ups to your email list by offering a lead magnet, such as an ebook, a checklist, or a quiz. You should also include a link to your landing page or opt-in form where people can subscribe to your email list.

8. Nurture your social media followers via email: 

Nurture your social media followers via email

While social media is great for attracting and engaging your audience, email is better for nurturing and converting them. That’s why you should use email to follow up with your social media followers and guide them through the buyer’s journey. You can send them welcome emails, educational emails, promotional emails, or re-engagement emails, depending on their stage in the funnel. You should also segment your email list based on their social media activity, such as likes, comments, shares, or clicks.

9. Create engaging content for both channels: 

Create engaging content for both channels

The key to integrating social media with email marketing is to create engaging content for both channels. You should create content that is relevant, valuable, and entertaining for your audience. Use different formats and styles for each channel, such as videos, images, gifs, memes, stories, polls, quizzes, etc. You should also experiment with different types of content, such as user-generated content, influencer content, live content, or interactive content.

Conclusion

Integrating social media with email marketing can help you achieve better results than using them separately. By following the strategies we have discussed in this article, you can increase your reach and visibility, boost your engagement and retention, enhance your credibility and authority, and improve your conversions and sales. If you need help with integrating social media with email marketing, you can contact us at Bing. We are experts in digital marketing and we can help you create and execute a successful integrated marketing campaign.

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FAQ

How can I test my social media ad copy via email?

You can test your social media ad copy via email by sending different versions of your ad copy to different segments of your email list and measuring their performance in terms of open rates, click-through rates, conversions, etc. Then you can use the winning version for your social media ads.

How can I upload my subscriber lists on social platforms?

You can upload your subscriber lists on social platforms by using the native or third-party tools provided by each platform. For example, you can use Facebook’s Custom Audiences or Twitter’s Tailored Audiences to upload your subscriber lists and target them with ads or organic posts.

How can I add social media buttons and links to my emails?

You can add social media buttons and links to your emails by using the built-in or custom features offered by your email service provider or software. For example, you can use Mailchimp’s Social Follow or Social Share blocks to add social media buttons and links to your emails.

How can I showcase my social proof and testimonials in my emails?

You can showcase your social proof and testimonials in your emails by including screenshots of positive reviews, ratings, comments, or feedback from your customers or followers on social media. You can also include logos of reputable brands or influencers who have endorsed or collaborated with you.

How can I promote my email offers and incentives on social media?

You can promote your email offers and incentives on social media by using teasers, countdowns, urgency, exclusivity, or scarcity tactics to entice your audience to sign up for your email list or open your emails. You can also use lead magnets, such as ebooks, checklists, or quizzes, to attract more subscribers to your email list.

How can I nurture my social media followers via email?

You can nurture your social media followers via email by sending them welcome emails, educational emails, promotional emails, or re-engagement emails, depending on their stage in the funnel. You should also segment your email list based on their social media activity, such as likes, comments, shares, or clicks.

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