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How to Make Money on Twitch in 2024

by | Dec 26, 2023

If you want to make money online, streaming on Twitch is a great way to go. Twitch is a popular website where people can watch their favorite streamers play games or do other fun stuff like ASMR or chatting. The more people watch your streams, the more money you can make. Some streamers even make thousands of dollars every month from their Twitch channels. In this article, we’ll explore what Twitch is, how streamers make money, how much they can earn, and how to make money on Twitch too.

How Much Money Can You Make on Twitch?

You might be wondering how you can get in on the action and how much you can earn. It’s important to know that being a content creator is a full-time job and building an audience takes time. While Twitch has launched many successful streaming careers, instant success and big paychecks are not guaranteed for everyone.

Let’s take a look at what you can realistically expect to earn as a Twitch streamer, starting from smaller streams to the top earners.

1. Small Streamers

Small Twitch streamers can earn anywhere from $50 to $1500 per month, depending on their average number of viewers. Here’s an idea of what you can earn based on your viewership:

How Much Money Can You Make on Twitch? Small Streamers
  • 5 – 10 average viewers: $50 – $200 per month
  • 20 average viewers: $200 – $400 per month
  • 50 average viewers: $500 – $750 per month
  • 100 average viewers: $1000 – $1500 per month

2. Mid-Tier Streamers

Twitch streamers with a slightly larger audience can earn anywhere from $5000 to $30,000 per month, depending on their average viewership. Here are some examples:

How Much Money Can You Make on Twitch? Mid-Tier Streamers
  • 1000 average viewers: $5000 per month
  • 5000 average viewers: $13,000 per month
  • 10,000 average viewers: $30,000 per month

3. Top-Tier Streamers

Top-tier Twitch streamers can make anywhere from $100,000 to $200,000 per month from Twitch, depending on their number of average monthly subscribers. These streamers often have a large number of subscribers, earning $2.50 from each subscriber, including Twitch Prime Subs.

How to Make Money on Twitch in 2024?

1. Joining the Twitch Affiliate Program

Once you’ve been active on Twitch for some time, you might receive an invitation to join the Twitch Affiliate Program. Here are the requirements you need to meet:

 Joining the Twitch Affiliate Program
  • Broadcast for a total of at least 500 minutes in the last 30 days.
  • Have streamed on at least seven different days within the last 30 days.
  • Maintain an average of three or more viewers throughout the last 30 days.
  • Accumulate at least 50 followers.
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Once your channel meets these eligibility criteria, Twitch will notify you through your user dashboard. You’ll then have the opportunity to access and utilize the additional features available to affiliates. Becoming a Twitch Affiliate grants you access to extra ways of monetizing your content, which we’ll explore in more detail below.

2. Offering Twitch Subscriptions

On Twitch, viewers have two options when it comes to supporting streamers: they can follow the channel for free and receive notifications when the streamer goes live, or they can show their support by subscribing to the channel.

Subscriptions are a common way for streamers to earn money on Twitch. There are three subscription tiers available: 

Twitch Subscriptions
  • Tier 1 costs $4.99 per month
  • Tier 2 costs $9.99 per month
  • Tier 3 costs $24.99 per month

When you become a part of the Twitch Affiliate Program, you have the opportunity to create your own subscription levels on Twitch. You can set up three different tiers for viewers to choose from, with prices of $4.99, $9.99, and $24.99 per month.

3. Accepting Bits During Livestreams

Twitch Bits are a special feature for Twitch Affiliates. They are like virtual coins that viewers can send to streamers as a way to show support during their live streams. For every Bit received, streamers earn 1 cent.

Streamers have the ability to set a minimum requirement for the number of Bits or cheers that followers can send. Viewers can purchase Bits in bulk and use them to cheer on their favorite streamers or give them as gifts while watching gameplay or listening to commentary. Bits have different visual options called “Cheermotes” that add some fun to the experience.

Stream chats often display the Weekly Top Cheerers, showcasing the viewers who have sent the most Bits. For example, a streamer might receive 41,700 Bits from their top 10 cheerers, which is equivalent to $417 in earnings.

4. Earning Ad Revenue

To earn money from ads on Twitch, you need to be a Twitch affiliate or partner. As an affiliate or partner, you’ll receive a percentage of the ad revenue generated when viewers watch ads on your content. By default, you earn 30% of the ad revenue.

Earning Ad Revenue

However, you can increase your revenue share to 55% by adjusting your settings in the Ads Manager dashboard. If you set it up so that at least 3 minutes of ads play per hour during your streams, you’ll be eligible for the higher revenue cut.

There is also an Ads Incentive Program available exclusively for partners. This program allows creators to earn fixed monthly ad revenue. It uses the preset ad timing and automation features of the Ads Manager to make managing ads easier. Participation in this program is by invitation only, and eligible partners receive different offers each month. These offers are displayed as banners in the Ads Manager dashboard.

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To qualify for the offers, you need to meet specific requirements, such as earning a minimum of $500 in ad revenue by running 4 minutes of ads per hour and streaming for at least 40 hours in a month.

The exact amount of the offers you receive depends on factors such as the size of your Twitch audience, your location, and the number of hours you’ve streamed recently.

5. Doing Affiliate Marketing

Affiliate marketing is a way for Twitch streamers to earn money online, and it can be especially effective because Twitch takes a large portion of their earnings. Unlike other platforms like YouTube, where creators receive a fixed percentage of revenue, on Twitch, you only get a 30-55% cut from ad revenue and a 50% cut from subscriptions. With affiliate marketing, you can start making money even if you’re not a Twitch affiliate or partner. It works by using special URLs, called affiliate links, provided by companies. You promote the company’s product or service by including a call to action with your unique affiliate URL. Every time one of your viewers clicks on that link and makes a purchase, you earn a commission as an affiliate.

Affiliate Marketing

Twitch streamers promote affiliate products during their streams, on their channel pages, in the chat section using automated Twitch bots, and on platforms like Instagram and Twitter. Many streamers also place banner ads in their About sections, featuring affiliate products or brands that support their streams, such as Intel, ASUS, or Alienware. Most affiliate programs offer commissions ranging from 5 to 30%, although some may offer different rates. It’s best to join affiliate programs that align with your audience and the overall Twitch community to maximize your earnings.

While the fashion industry has many affiliate programs, common ones for Twitch streamers include GameStop, Go2Games, Green Man Gaming, Amazon, Nerd or Die, Newegg, Razer, and XSplit.

6. Receiving Donations

If you’re new to Twitch and can’t set up subscriptions yet, you can still make money by accepting donations from your viewers.

Accepting donations is a good way to start earning on Twitch, especially before you have enough subscribers.To make money on Twitch through donations, you can follow these steps:

Receiving Donations
  1. Set up a third-party application: Choose a platform like Streamlabs or PayPal.me to handle your donation process.
  1. Create a donation link: Once you’ve chosen an application, set up your donation link through that platform.
  1. Add a Donate button: Include a Donate button in the About section of your Twitch page. This allows viewers to easily find and use the donation feature.
  1. Enable Twitch alerts: If you use Streamlabs, you can activate Twitch alerts that trigger an on-screen animation whenever someone donates to your stream. This feature encourages viewers to donate.
  1. Receive donations via credit card: Streamlabs offers the option to receive donations through credit cards, which can help reduce the fees associated with each donation. This is beneficial compared to Twitch’s built-in donation system and PayPal, which charge higher fees.
  1. Display donor information: When viewers donate, their name will be displayed on the screen, and a computer-generated voice can read aloud their custom message, creating a personalized experience for the donor.
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By following these steps, you can start accepting donations during your Twitch streams and potentially earn money from your viewers’ generosity.

7. Brand Sponsorships and Partnerships

Partnering with brands and companies can help Twitch streamers make money. It’s a good strategy for popular channels. Some companies may also work with smaller content creators who have around 10,000 followers.

There are different ways to promote brands. One way is by mentioning their product or service during a stream. You can talk about something you genuinely like while you’re streaming.

But it’s important to let viewers know that you’re being paid to promote the product. You also need to say that Twitch isn’t involved in the promotion. For example, you can say, “I’m promoting this product as part of a paid partnership. Twitch doesn’t sponsor or endorse this promotion.”

Another approach is to have a brand sponsor your entire stream. When you partner with brands, you can display their names in your stream title. This helps more people see the brand, even if they miss the specific moments when you mention it during a long stream.

8. Offering Your Own Merchandise

Once you have a lot of people watching you, you can make money by selling your own merchandise. This includes things like t-shirts, blankets, hoodies, pens, and hats with your logo or design on them.

Platforms like Streamlabs let you create your own Twitch store where you can showcase and sell your merchandise to your viewers. This way, they can buy it and show their support for you.

Streamer can add a link to his merch store in his Twitch profile. This makes it easy for his followers to buy t-shirts and hoodies, and he earns money directly from the sales of his merchandise.

Conclusion

If you’ve always wanted to make money by streaming, starting your own channel on Twitch is a great way to begin. By using the tips in this guide, you can grow your audience and start earning money from your channel.

If you’re interested in finding more ways to make money online, follow Social Media Notes for further tutorials. Take a look to discover various odd jobs that might interest you and help you generate income.

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