Enter the realms of live streaming without the hassle of broadcasting live footage. You can do this Just by premiere a video on Facebook. Going live on Facebook will increase your audience reach, while a pre-recorded video will give you more creative freedom and higher production values. This article will provide detailed instructions on how to use Facebook Premiere to publish your video to the social media platform.
What is Facebook premiere?
With Facebook Premiere, business pages can publish a pre-recorded video as “live” content. The benefit of using Facebook Premiere instead of posting a video as a regular feed post is that you gain access to the benefits of streaming live. Some of these benefits include being prominently featured in the news feeds of your followers, as well as receiving live feedback from your viewers. Furthermore, you can create excitement for videos in ways that regular posts cannot.
What are the benefits of Facebook premiere?
When you schedule a Facebook Premiere video, your page will automatically send out an announcement post, allowing your audience to like, share, and comment on the content before it is published. People can subscribe to the Premiere and receive pop up notifications about the upcoming video before it goes “live.” A Facebook Premiere, unlike a regular Live broadcast, does not require your presence. When your Premiere concludes, the content is converted to a video post on your Page. The video post incorporates all of the likes, shares, and comments received during the premiere. When new viewers come across the video for the first time, they can see all of the engagement from the live viewers and add their own likes, shares, or comments.
Eligibility requirements To Premiere a Video on Facebook
Premieres are available to all new videos on Facebook. Videos that have already been uploaded to Facebook cannot be premiered; this feature can only be used with new content. Your videos must meet the following requirements to be eligible for Premieres:
- Videos for the premiere must be at least 30 seconds long.
- Premiere videos can be up to 4 hours long.
- Videos must have a frame rate of 30 fps or less.
- Premieres should use the MP4 video format.
- H264 video codec is required.
- AAC is the required audio codec.
- Videos must be no larger than 1920 x 1080p in resolution.
- A Premiere file can have a maximum file size of 10 GB.
Finally, a Premiere must be scheduled at least 10 minutes ahead of time.
How to schedule a Facebook premiere
Setting up a Facebook Premiere is similar to uploading a regular video, with a few extra steps. To schedule a Premiere from your Facebook Page, follow the steps outlined below.
- Go to Creator Studio
- Begin by going to business.facebook.com/creatorstudio to access Creator Studio.
- Select Upload video from the Create new menu.
- Choose the video you want to premiere next.
- Provide a title and a description
- After you’ve uploaded your video, give it a title and a description so people know what it’s about.
- You can set a thumbnail by either picking a clip from the movie or uploading your own image.
- A video thumbnail should have an aspect ratio of 1.91:1. The minimum necessary size is 400 x 150p.
- Images with different aspect ratios are auto-sized or auto-cropped to fit.
- Before proceeding to the next step, you will have the opportunity to add relevant tags to the video, which will improve discoverability.
- Click Premiere
- The next screen provides you with a number of publishing options. If you do not choose Premiere, the video will be published as a standard post.
- Set the day and time for your video’s premiere, then add another picture to act as a placeholder until the video is online.
You can additionally make use of the following extra options on this screen:
- Indicating where your Facebook post will display.
- Giving other Pages permission to share your Premiere.
- Making a playlist using the Premiere.
- Adding tracking codes.
- Including a button to raise funds for a charity or fundraising.
- Make an Event
Finish by clicking the Create event button in the bottom right-hand corner. The rest is up to you after that. You can build excitement by sharing the content extensively, or you can sit back and let Facebook handle it with auto notifications.
Facebook Premiere can help you get more out of your video content and use Facebook’s live streaming features without really going live. It is completely free to use and is available to all Facebook Pages. If your Page is monetizable, you can also run revenue-generating ads throughout the broadcast. The sole disadvantage of Premieres is that they must be booked at least 10 minutes in advance. That instance, you cannot upload a video and then publish it as a Premiere. Aside from that, there’s no reason you can’t use Premieres for all of the new video footage you’ve posted to your Facebook Page.