How to Premiere a Video on Facebook

Premiere a Video on Facebook

By releasing a video on Facebook, your company can enter the world of live streaming without the stress of broadcasting live footage. You get the increased visibility that comes with going live on Facebook and the control and production quality that comes with creating a pre-recorded video. This article will teach you everything you need to know about Facebook Premiere and how to premiere a video on Facebook with step-by-step instructions.

What exactly is Facebook premiere?

With Facebook Premiere, business pages can publish a pre-recorded video as “live” content. The benefit of using Facebook Premiere instead of uploading a video as a regular feed post is that you gain access to the benefits of streaming live. Some of these benefits include being prominently featured in the news feeds of people who like your page and receiving live feedback from your viewers. Furthermore, you can generate video buzz in ways regular posts cannot.

What are the benefits of Facebook premiere?

When you schedule a Facebook Premiere, your page automatically sends out an announcement post, allowing your audience to like, share, and comment on the content before it is published. People can subscribe to the premiere and receive notifications about the upcoming video before it goes “live.” Unlike a regular live broadcast, a Facebook Premiere does not require your presence. When your premiere concludes, the content is converted to a video post on your Page. The video post incorporates all of the likes, shares, and comments received during the broadcast. When new viewers come across the video for the first time, they can see all of the engagement from the live viewers and add their own likes, shares, or comments.

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Eligibility requirements for facebook premiere

Premieres are available for all new videos on Facebook. Videos that have already been uploaded to Facebook cannot be premiered; this feature can only be used with new content.

Your videos must meet the following requirements to be eligible for Premieres:

  • Videos for the premiere must be at least 30 seconds long.
  • Premiere videos can be up to 4 hours long.
  • Videos must have a frame rate of 30 frames per second or less.
  • Premieres should use the MP4 video format.
  • H264 video codec is required.
  • AAC is the required audio codec.
  • Videos must be no larger than 1920 x 1080p in resolution.
  • A Premiere file can have a maximum file size of 10 GB.
  • Finally, a Premiere must be scheduled at least 10 minutes ahead of time.

How to plan a Facebook premiere

Setting up a Facebook premiere is similar to uploading a regular video, with a few extra steps. To schedule a premiere video on Facebook, follow the steps outlined below.

1. Go to creator studio

  • Begin by going to to access Creator Studio.
  • Click Create new and then choose Upload video: Choose the video you want to show off next.

2. Include a title and description

  •  After you’ve uploaded your video, include a title and description to let viewers know what it’s about.
  • You can set a thumbnail by selecting a frame from the video or uploading your image.
  • A video thumbnail should have an aspect ratio of 1.91:1. The minimum required size is 400 x 150p.
  • Images with different aspect ratios are auto-sized or auto-cropped to fit.
  • Before proceeding to the next step, you will have the opportunity to add relevant tags to the video, which will improve discoverability.
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3. Select Premiere

  • The following screen provides you with a number of publishing options. If you do not select Premiere, the video will be published as a regular post.
  • Set the date and time for your video’s debut, and upload another image to act as a placeholder until the video goes live.

You can also make use of the following optional settings on this screen:

  • Indicates where your Facebook post will appear.
  • Giving other Pages permission to share your Premiere.
  • Making a playlist with the Premiere.
  • Tracking codes are being added.
  • Including a button to raise funds for a charity or fundraiser.

4. Make an event

Finish by clicking the Create event button in the bottom right-hand corner. The rest is up to you after that. You can build excitement by sharing the post widely or sit back and let Facebook handle it with auto notifications.


Facebook Premiere can help you get more out of your video content and use Facebook’s live streaming capabilities without actually going live. It is completely free to use and is available to all Facebook Pages. If your Page is monetizable, you can also run revenue-generating ads during the broadcast. The only disadvantage of premiering a video on Facebook is that it must be scheduled at least 10 minutes in advance. That is, you cannot upload a video and then publish it as a Premiere.

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Sarah M

Sarah M


Sarah is the founder, owner, editor, and writer at Social Media Notes. She also does SEO, SMM, and is the SEO consultant for various companies. We hope that reading the blog posts on Social Media Notes would bring you more knowledge, and insight. Welcome to Social Media Notes!

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