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How to schedule Posts on Instagram

by | May 7, 2023

As a social media platform that has over 1 billion active users, Instagram has become a vital part of any brand’s social media marketing strategy. It has proven to be a powerful tool for promoting brand awareness, increasing engagement, and driving sales. However, managing an Instagram page can be time-consuming and overwhelming. Fortunately, scheduling Instagram posts can help streamline the process and improve your overall Instagram game. In this comprehensive guide, I will provide an in-depth look at how to schedule posts on Instagram and how it can benefit your brand.

What is Instagram Scheduling?

Instagram scheduling is the process of creating and scheduling posts in advance to be automatically published on your Instagram page at a specific time and date. This feature is available on both Instagram’s native app and third-party scheduling tools. Instagram scheduling tools allow you to plan and schedule your content ahead of time, which can save you time and ensure that your content is posted at optimal times for your audience.

Benefits of Scheduling Instagram Posts

Scheduling Instagram posts can bring many benefits to your brand.

  • Saving time and effort by allowing you to create and schedule batches of posts in advance. This means you can dedicate a set amount of time each week to creating and scheduling your content, freeing up more time to focus on other aspects of your business.
  • Improving the quality of your content by allowing you to plan out your content strategy and ensure that your posts align with your brand message and goals.
  • Improving the visibility of your content by allowing you to post at optimal times for your audience, increasing your engagement and reach.

How to schedule Posts on Instagram?

There are several Instagram scheduling tools available that can help streamline your scheduling process. Some of the most popular options include:

1. Creator Studio

If you prefer to schedule your posts directly from Instagram, you can use Creator Studio. Creator Studio is a free platform that allows you to schedule Instagram posts and IGTV videos directly from your desktop. Here’s how to schedule Instagram posts from Creator Studio:

  • Log in to your Facebook account and go to Creator Studio.
  • Click on the Instagram icon in the top left corner.
  • Click on “Create Post” and choose “Instagram Feed” from the dropdown menu.
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Click on “Create Post"
  • Upload your image or video and add your caption and hashtags.
Upload your file
  • Choose the date and time you want your post to be published.
Choose time
  • Preview your post to ensure everything looks correct, and make any necessary adjustments.
  • Schedule your post for publication.

2. Hootsuite

Hootsuite is a social media management tool that allows you to schedule posts for Instagram, Facebook, Twitter, and LinkedIn. Here’s how to schedule Instagram posts from Hootsuite:

  • Sign up for a Hootsuite account and connect your Instagram account.
Sign up to Hootsuite
  • Click on the “Compose” button and select “New Post.”
  • Choose your Instagram account and select “Instagram Feed” as the post type.
  • Upload your photo or video and add a caption. You can also add location, tags, and alt text.
New post
  • Click on the calendar icon and choose the date and time you want your post to be published.
  • Click on the “Schedule” button and your post will be added to the queue. You can edit or delete the post at any time.
Schedule post

3. Sprout Social

Sprout Social is a social media management tool that allows you to schedule Tweets, Instagram, Facebook, and LinkedIn posts. Here’s how to schedule Instagram posts from Sprout Social:

  • Sign up for a Sprout Social account and connect your Instagram account.
  • Click on the “Compose” button and select “New Post.”
Click on the "Compose" button
  • Choose your Instagram account and select “Instagram Feed” as the post type.
  • Upload your photo or video and add a caption. You can also add location, tags, and alt text.
Upload your photo or video
  • Click on the calendar icon and choose the date and time you want your post to be published.
click on calendar
  • Click on the “Schedule” button, and your post will be added to the queue. You can edit or delete the post at any time.

4. Later

Later is a popular social media management tool that allows you to schedule posts for Instagram, Facebook, Twitter, and Pinterest. Here’s how to schedule Instagram posts from Later:

  1. Sign up for a Later account and connect your Instagram account.
  2. Click on the “Create New Post” button and select “Instagram Feed”.
  3. Upload your photo or video and add a caption. You can also add location, tags, and alt text.
  4. Click on the “Save” button and select “Schedule”. Choose the date and time you want your post to be published and click “Schedule”.
  5. Your scheduled post will appear in the “Scheduled Posts” tab on the left-hand side of the screen. You can edit or delete the post at any time.
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5 Tips and Best Practices for Scheduling Instagram Posts

  • Plan your content strategy in advance to ensure your posts align with your brand message and goals.
  • Use a mix of different post types, such as photos, videos, and carousel posts.
  • Use relevant hashtags to increase the visibility of your posts.
  • Post consistently at the same time each day or week to build a strong Instagram presence.
  • Monitor your analytics to track the success of your posts and adjust your strategy accordingly.

Analyzing the Success of Your Scheduled Instagram Posts

Analyzing the success of your scheduled Instagram posts is essential to improving your overall Instagram game. Most scheduling tools provide analytics that allows you to track your engagement, reach, and follower growth. Use these analytics to identify which posts are performing well and which ones could use improvement. Additionally, use your analytics to identify the optimal times to post for your audience and adjust your posting schedule accordingly.

Conclusion

In conclusion, scheduling Instagram posts is an essential part of any brand’s social media marketing strategy. By scheduling your posts in advance, you can save time, improve the quality of your content, and increase the visibility of your posts. Furthermore, by analyzing the success of your scheduled posts, you can adjust your strategy to ensure that you are effectively engaging with your audience. Remember to choose a scheduling tool that meets your needs and to plan your content strategy in advance. With a consistent Instagram presence and scheduling strategy, you can take your Instagram game to the next level.

FAQ

How do I determine the best times to post on Instagram?

To determine the best times to post on Instagram, you need to analyze your audience’s behavior. Look at your Instagram Insights to see when your followers are most active.

How far in advance should I plan my content calendar?

You can plan your content calendar a week or a month in advance, depending on your needs. The important thing is to have a plan so that you are consistently posting high-quality content.

Can I edit a scheduled post on Instagram?

Yes, you can edit a scheduled post on Instagram. If you are using the Creator Studio, you can edit the post directly from the Scheduled Posts tab. If you are using a third-party tool, you may need to edit the post in the tool and then reschedule it.

Can I schedule Instagram Stories?

Yes, you can schedule Instagram Stories using third-party tools like Later, Hootsuite, and Buffer. However, you cannot schedule Stories directly on Instagram.

Can I schedule posts for multiple Instagram accounts?

Yes, you can schedule posts for multiple Instagram accounts using third-party tools. However, you may need to pay for a premium plan or use a separate tool for each account.

How do I know if my scheduled posts are performing well?

You can use Instagram Insights to track the performance of your scheduled posts. Look at metrics like engagement, reach, and impressions to see how your posts are performing.

Can I schedule posts on Instagram for free?

While you can schedule posts directly on Instagram for free using the Creator Studio, most third-party tools require a paid subscription. Some tools offer free plans with limited features, but you may need to pay for a premium plan to access all the features you need.

Is scheduling posts on Instagram allowed by Instagram’s terms of service?

Yes, scheduling posts on Instagram is allowed by Instagram’s terms of service. However, it’s important to follow Instagram’s guidelines and avoid spammy or misleading content.

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