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How to Send Bulk Messages on WhatsApp

by | Aug 21, 2023

WhatsApp is one of the most popular messaging apps in the world, with over 2 billion monthly active users. It is also a powerful marketing tool for businesses of all sizes, as it allows you to connect with your customers and prospects in a personal and engaging way. But how can you send bulk messages on WhatsApp without getting banned or violating the platform’s policies? In this article, we will show you how to do it safely and effectively, using different versions and tools of WhatsApp. We will also share some tips and best practices for creating and sending WhatsApp bulk messages that deliver results.

What is WhatsApp Bulk Messaging?

WhatsApp bulk messaging involves sending a single message to many people at once, often for marketing or promotion. It can be used for various purposes:

  • Sharing news about new products, offers, or events
  • Sending reminders, confirmations, or updates
  • Providing helpful tips, insights, or resources
  • Asking for feedback, reviews, or referrals
  • Building trust, loyalty, and engagement

By using WhatsApp bulk messaging, you can reach a large and specific audience, increase brand awareness, attract more customers, and enhance their satisfaction and loyalty.

However, there are challenges and limitations to consider. You must follow the platform’s rules, respect recipients’ preferences and privacy, and avoid spamming or irritating them. Otherwise, your account may be banned, and your reputation could be damaged.

How to Send Bulk Messages on WhatsApp

How to Send Bulk Messages on WhatsApp

There are three main options for sending bulk messages on WhatsApp: Unofficial or third party tools, WhatsApp Business app, and WhatsApp API. Each option has its own advantages and disadvantages, depending on your business size, goals, budget, and needs. In the following sections, we will explain how to use each option in more detail.

Method 1: Sending Bulk Messages on WhatsApp Using Third-party Tools

Third-party Tools are browser extensions or downloadable programs that can be connected to your regular WhatsApp or WhatsApp Business app to send bulk messages. They are usually free or cheap, easy to set up, and do not require any approval from WhatsApp. However, they also bypass the platform’s restrictions and policies, which can result in your account getting banned or blocked if detected. Some examples of these tools are:

  • WA Sender Pro: A desktop software that allows you to send unlimited messages with text, images, videos, documents, or links. It also supports features like number filtering, group contacts extraction, message personalization, anti-blocking mechanism, and campaign scheduling.
WA Sender Pro
  • Whatsapp Bulk Sender: A web-based tool that lets you send up to 10,000 messages per day with text, images, videos,documents, or links. It also supports features like number validation, message customization, anti-spam protection, and delivery reports.
Whatsapp Bulk Sender
  • WA Web Plus: A Chrome extension that enables you to send bulk messages with text, images, videos, documents, or links. It also supports features like contact import, message personalization, campaign tracking, and auto-reply.
WA Web Plus

To use these tools, you need to follow these general steps:

  • 1. Download or install the tool of your choice on your device.
  • 2. Scan the QR code to link it to your WhatsApp or WhatsApp Business app.
  • 3. Import or add the contacts or numbers you want to send bulk messages to.
  • 4. Compose your message and add any attachments if needed.
  • 5. Preview and test your message before sending it.
  • 6. Start sending your bulk messages and monitor the progress and results.

Using unofficial tools can be tempting, as they are usually easy to use and do not require any approval from WhatsApp. However, they also come with some serious risks and drawbacks. For example:

  • They violate WhatsApp’s terms of service and privacy policy, which can result in your account getting banned or blocked if detected by WhatsApp.
  • They can damage your reputation and trustworthiness, as your recipients may report you as spam or block you if they do not want to receive your messages.
  • They can compromise your data security and privacy, as the third-party apps or extensions may access or leak your personal or business information without your consent.
  • They can be unreliable and inconsistent, as the quality and performance of the tools may vary depending on the developer and updates.
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Therefore, we do not recommend using unofficial tools for sending bulk messages on WhatsApp, unless you are willing to take the risks and consequences. Instead, we suggest using the official options that are provided by WhatsApp itself: the WhatsApp Business app or the WhatsApp API.

Method 2: Sending Bulk Messages on WhatsApp Using WhatsApp Business App

WhatsApp Business app is a free app designed for small businesses to create profiles and interact with customers on WhatsApp. It has a built-in feature called Broadcast Lists that allows you to send bulk messages to up to 256 contacts at a time. You can create unlimited Broadcast Lists, but each contact needs to have your number saved in their phone and agree to receive your messages.

To use the WhatsApp Business app for sending bulk messages, you need to follow these steps:

Sending Bulk Messages on WhatsApp Using WhatsApp Business App
  • 1. Download and install the WhatsApp Business app from the [Google Play Store] or the [App Store] on your device.
  • 2. Register and verify your business phone number and create your business profile.
  • 3. Tap on the menu icon (three dots) at the top right corner of the app and select New broadcast.
  • 4. Tap on the plus icon (+) to add contacts or groups to your Broadcast List. You can also search for contacts by name or number.
  • 5. Tap on the green checkmark icon to create your Broadcast List.
  • 6. Compose your message and add any attachments if needed.
  • 7. Tap on the send icon (paper plane) to send your bulk message.

You can view and manage your Broadcast Lists by tapping on the menu icon and selecting Broadcast lists. You can also edit, delete, or rename your Broadcast Lists by tapping on the info icon (i) next to each list.

Using the WhatsApp Business app for sending bulk messages has some benefits, such as:

  • It is free and easy to use, as it does not require any additional tools or integrations.
  • It is official and compliant, as it follows WhatsApp’s terms of service and privacy policy.
  • It is personal and engaging, as it allows you to customize your messages and communicate with your recipients individually.

However, using the WhatsApp Business app for sending bulk messages also has some limitations, such as:

  • It has a 256-contact cap per Broadcast List, which can be insufficient for larger businesses or campaigns.
  • It requires your recipients to save your number and opt-in to receive your messages, which can reduce your reach and response rate.
  • It does not support Message Templates, which are pre-approved messages that can be sent outside the 24-hour window of customer-initiated conversations.

Therefore, we recommend using the WhatsApp Business app for sending bulk messages only if you have a small or medium-sized business with a limited and loyal audience. If you have a larger or more diverse audience, you may want to consider using the WhatsApp API instead.

Method 3. Sending Bulk Messages on WhatsApp Using WhatsApp API

WhatsApp API is a paid and advanced version of WhatsApp that is accessed through official Business Solution Providers (BSPs) like Zoko or Respond.io. It enables you to send bulk messages to a much larger audience without the 256-contact limitation. It also offers more features and integrations than the WhatsApp Business app. However, you need to apply for a WhatsApp API account and get approval from WhatsApp. You also need to use pre-approved Message Templates to send bulk messages.

Zoko

To use the WhatsApp API for sending bulk messages, you need to follow these steps:

  1. Apply for a WhatsApp API account through a BSP of your choice like Respond.io or Zoko. You will need to provide your business details, phone number, and use case.
  2. Wait for WhatsApp to review and approve your application. This may take from a few days to a few weeks, depending on the demand and availability.
  3. Set up your WhatsApp API account and connect it to your BSP’s platform. You will need to scan a QR code and verify your phone number.
  4. Create and submit your Message Templates for approval by WhatsApp. Message Templates are pre-approved messages that can be sent outside the 24-hour window of customer-initiated conversations. They can include text, images, videos, documents, or links, but they must follow WhatsApp’s guidelines and policies.
  5. Import or add the contacts or numbers you want to send bulk messages to. You will need to obtain their consent and opt-in before sending them any messages.
  6. Compose your message using your approved Message Templates and add any attachments if needed.
  7. Schedule or send your bulk message and monitor the progress and results.
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Using the WhatsApp API for sending bulk messages has some advantages, such as:

It has no contact limit per message, which allows you to reach a much larger and wider audience. It supports Message Templates, which enable you to send bulk messages anytime without violating WhatsApp’s rules and regulations. It has more features and integrations, such as chatbots, CRM systems, analytics tools, and more, which can enhance your communication and marketing strategy. However, using the WhatsApp API for sending bulk messages also has some challenges, such as:

  • It is expensive and complex, as it requires a paid subscription to a BSP and a lengthy application process to WhatsApp.
  • It is restrictive and regulated, as it requires you to use approved Message Templates and obtain your recipients’ consent and opt-in before sending them any messages.
  • It is technical and advanced, as it requires you to set up and manage your WhatsApp API account and connect it to your BSP’s platform.
  • Therefore, we recommend using the WhatsApp API for sending bulk messages only if you have a large or sophisticated business with a high demand and budget for communication and marketing. If you have a simple or casual business with a low or moderate need and budget for communication and marketing, you may want to stick with the WhatsApp Business app instead.

How to Create and Send Effective WhatsApp Bulk Messages?

Regardless of which option you choose for sending bulk messages on WhatsApp, you need to make sure that your messages are effective and impactful. Here are some tips and best practices for creating and sending WhatsApp bulk messages that deliver results:

  • Know your audience: Before sending any message, you need to understand who your audience is, what they want, what they need, and how they communicate. This will help you tailor your message content, tone, style, and format to suit their preferences and expectations.
  • Segment your audience: After knowing your audience, you need to segment them into different groups based on their characteristics, behaviors, interests, or needs. This will help you target your message more precisely and relevantly to each group.
  • Personalize your message: After segmenting your audience, you need to personalize your message for each group or individual. You can use variables like name, location, date, or other details to make your message more specific and unique. You can also use emojis or stickers to make your message more friendly and expressive.
  • Optimize your message: After personalizing your message, you need to optimize it for maximum impact and response. You can use techniques like AIDA (Attention, Interest,Desire, Action) or PAS (Problem, Agitate, Solution) to structure your message and persuade your audience to take action. You can also use clear and catchy headlines, subheadings, bullet points, or call-to-actions to make your message more readable and actionable.
  • Test your message: Before sending your message, you need to test it for quality and effectiveness. You can use tools like [Hemingway Editor] or [Grammarly] to check your message for grammar, spelling, punctuation, or readability errors. You can also send your message to a small sample of your audience and ask for their feedback or suggestions.
  • Measure your message: After sending your message, you need to measure it for performance and results. You can use tools like [Zoko] or [Respond.io] to track and analyze your message delivery, open, click, reply, and conversion rates. You can also use tools like [Google Analytics] or [Facebook Pixel] to track and optimize your website or landing page traffic, engagement, and conversions.
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By following these tips and best practices, you can create and send WhatsApp bulk messages that are effective and impactful.

Conclusion

WhatsApp bulk messaging is a powerful marketing tool that enables personal and engaging communication with customers and prospects. However, it’s crucial to choose the right option and follow best practices for successful messaging. Subscribe to Social Media Notes’s daily newsletter to stay updated with the latest news and updates about social media. Learn valuable insights and strategies to enhance your marketing efforts. Contact us with any questions or comments – we value your feedback!

FAQ

What is the difference between WhatsApp and the WhatsApp Business app?

WhatsApp is a messaging app for personal use, while WhatsApp Business app is a messaging app for small businesses to create profiles and interact with customers on WhatsApp.

What is the difference between WhatsApp Business app and WhatsApp API?

WhatsApp Business app is a free app that allows you to send bulk messages to up to 256 contacts at a time, using Broadcast Lists. WhatsApp API is a paid and advanced version of WhatsApp that allows you to send bulk messages to a much larger audience, using Message Templates.

What are Message Templates and why do I need them?

Message Templates are pre-approved messages that can be sent outside the 24-hour window of customer-initiated conversations. You need them to comply with WhatsApp’s rules and regulations and avoid getting your account banned or blocked.

How can I apply for a WhatsApp API account and how long does it take?

You can apply for a WhatsApp API account through a Business Solution Provider (BSP) of your choice. You will need to provide your business details, phone number, and use case. The application process may take from a few days to a few weeks, depending on the demand and availability.

How can I create and submit Message Templates for approval by WhatsApp and how long does it take?

You can create and submit Message Templates through your BSP’s platform. You will need to follow WhatsApp’s guidelines and policies for creating Message Templates. The approval process may take from a few hours to a few days, depending on the quality and quantity of your Message Templates.

What are some official Business Solution Providers (BSPs) for sending bulk messages on WhatsApp using WhatsApp API and what do they offer?

Some official BSPs for sending bulk messages on WhatsApp using WhatsApp API are Zoko and Respond.io. They offer platforms and services that enable you to set up and manage your WhatsApp API account, create and submit Message Templates, import and segment contacts, compose and schedule messages, track and analyze results, and more.

What are some techniques for structuring and persuading my audience to take action in my bulk messages?

Some techniques for structuring and persuading your audience to take action in your bulk messages are AIDA (Attention, Interest, Desire, Action) or PAS (Problem, Agitate, Solution). These techniques help you capture your audience’s attention, generate their interest, create their desire, and motivate their action.

What are some tools for checking and improving the quality and effectiveness of my bulk messages?

Some tools for checking and improving the quality and effectiveness of my bulk messages are Hemingway Editor or Grammarly. These tools help you check your message for grammar, spelling, punctuation, or readability errors. They also suggest ways to improve your message style, tone, clarity, or conciseness.

What are some tools for tracking and optimizing the performance and results of my bulk messages?

Some tools for tracking and optimizing the performance and results of my bulk messages are Zoko or Respond.io. These tools help you track and analyze your message delivery, open, click, reply, and conversion rates. They also help you optimize your message content, timing, frequency, or segmentation.

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