Instagram provides an “age gating” function for professional account holders to manage the visibility of their profile and content. They can establish a minimum age restriction for their account, enabling them to restrict access to their profile and content to users who meet that minimum age requirement. The feature also allows businesses or creators to set the minimum age globally or tailor it to a specific country to comply with local age policies. To access this feature, you must have an Instagram professional account, and if you are unsure how to set one up, refer to the relevant help article.

Why should businesses set an age limit on their Instagram account?

Instagram’s age limit feature can benefit business pages in several ways. Here are some of the ways:

1. Targeted Marketing: Instagram’s age limit feature helps businesses target their marketing efforts more effectively. By limiting the age of users who can access their content, businesses can be sure that their marketing messages are reaching the right audience.

2. Compliance with Regulations: Many businesses are subject to legal regulations that require them to restrict access to their content based on age. The age limit feature on Instagram can help businesses comply with these regulations.

3. Protecting Brand Image: Businesses can use the age limit feature to help protect their brand image by avoiding association with inappropriate content that may be accessed by children under a certain age.

4. Building Trust: By using the age limit feature to protect children from inappropriate content, businesses can build trust with their customers and demonstrate their commitment to online safety.

5. Creating a Safe Environment: By enforcing an age limit, businesses can create a safer environment for their users, which can improve their overall experience on the platform and increase engagement with the brand.

In summary, Instagram’s age limit feature can help businesses target their marketing efforts, comply with regulations, protect their brand image, build trust with customers, and create a safer environment for users.

What happens when you set a minimum age on Instagram?

When you set a minimum age on Instagram, users who are below the specified age limit will not be able to follow your page or view your content. Here’s what happens when you set a minimum age on your business page:

• The content that you post on your page will not be visible to users who are below the specified age limit. This includes posts, stories, and other types of content.
• If you use Instagram to advertise your products or services, by setting a minimum age, you can ensure that your ads are only shown to users who are old enough to make purchasing decisions.
• Setting a minimum age on Instagram can help you comply with legal regulations, create a safer environment for your audience, and target your marketing efforts more effectively. However, it’s important to note that younger users may still be able to access your content if they view it on a public profile or through a shared account with an older user.

The step-by-step guide to set a minimum age on Instagram

If you have a Business account, the following is how to set an age limit for that Instagram account:

Step 1:Navigate to your profile inside the Instagram app.

Step 2:To access the menu, tap the three horizontal lines in the upper-right corner of the screen, then tap “Settings.

Step 3: From the main menu, choose “Business” or “Creator” from the drop-down menu. If you do not see these choices, then it indicates that you do not have a Business or Creator account with this platform. You have the ability to modify this setting under the Account menu.

Step 4: From the menu that says “Business” or “Creator,” select the option that says “Minimum Age.”

Step 5: At this point, you have two options available to you: either simply add a universal default minimum age limit or set restrictions selectively by country. 

Step 6:Tap the “Add” button that is located to the right of the “Default” option, and then enter the desired minimum age when prompted to do so. This will add a single default age. Instead of tapping the button that says “By Country,” you should tap the “Add” button that is located next to it. 

Step 7: Then, follow the instructions that appear on the screen to choose a country. When you are finished, you can close the window by tapping the “Done” button in the upper right corner of the screen.

Conclusion

By establishing a minimum age for your Instagram account, you can manage who can view your content based on their age. You have the option to either set a universal minimum age that applies to all users, or you can set up minimum ages specific to certain countries to comply with local regulations.