Instagram is introducing the ability to schedule posts and reels up to 75 days in advance in the mobile app. Instagram users with professional accounts can use the mobile app to schedule posts and reels up to 75 days in advance. Instagram posts could not be scheduled in the app until now. Previously, users had to rely on third-party tools or desktop solutions such as Meta Business Suite. You can now schedule Instagram content using only the iOS or Android app that is already on your phone. The only restriction is that you must have a professional account. You most likely have a professional Instagram account if you use it for business. If not, upgrading from a standard account is free and simple.

Instagram Posts Can Be Scheduled

In the Instagram app, you can schedule a picture, video, carousel, or reel for up to 75 days in advance.

1. Tap Advanced settings and then Schedule this post to schedule content from the Instagram post composer.

2. Choose a time and date for the content to go live, then tap Schedule.

That’s it — your content is now ready for publication.

Why this feature is important?

By publishing to Instagram without being physically present, you can make better use of your time. You could be out meeting with clients while also keeping your Instagram profile up to date. One way to benefit from Instagram scheduling posts and reals is to publish more frequently during peak engagement periods. Determine when your audience is most active and publish content during those times on a regular basis. See this article about the best times to post on Instagram for help determining when to schedule posts.

Source: Instagram