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How to Launch Instagram Subscriptions and Get Paid

by | Jul 31, 2023

Instagram has launched its Creator Subscriptions program, which allows creators with over 10,000 followers to earn revenue by charging a monthly fee of between $0.99 and $9.99 for exclusive content. The program offers numerous subscriber-only options, including posts, stories, reels, lives, highlights, badges, and social channels. The goal of the program is to attract more creators to the platform and provide them with a direct source of income. While the program is similar to Twitter’s subscription program, the real challenge for creators is to create sustainable value-added content to keep their subscribers satisfied. This requires careful planning and strategy. If you want to know more about how to launch Instagram subscriptions, keep reading.

What are Instagram subscriptions?

Instagram Subscriptions is a function that enables creators to earn money by providing exclusive content to their followers. It was introduced in 2022 and enables creators to create a unique group of followers who pay to access their content. Initially, Instagram’s Creator Subscription program was only available in the United States, but it has recently been expanded to 10 more areas, including Australia, Brazil, Canada, France, Germany, Italy, Japan, Mexico, Spain, and the United Kingdom. As a result of this expansion, creators in these regions can generate income by providing exclusive content to their subscribers.

What are the features of an Instagram subscription?

Instagram subscriptions

Here are the features of an Instagram subscription:

  • Subscriber Chats: A feature that lets you connect directly with your followers by hosting exclusive Q&As, sharing updates, or creating a space for cozy hangouts. These chats only last for 24 hours but can be run simultaneously.
  • Subscriber Stories: This feature lets you create Stories just for subscribers, marked with a purple ring, providing exclusive content, hosting giveaways, or sharing behind-the-scenes looks at your creator business.
  • Exclusive Reels and Posts: You can make regular Instagram content exclusive for subscribers by selecting “Share with subscribers only” when preparing your posts.
  • Subscriber Badges: Subscribers get a special purple badge icon next to their username to distinguish them from other followers, giving them recognition and value.
  • Subscriber Lives: This feature allows you to go live with your subscribers, letting them interact with you in real-time. You can share anything from your morning routine to workout sessions or unboxing streams.
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What are the benefits of launching your own Instagram subscription?

What are the benefits of launching your own Instagram subscription?

Here are the benefits of launching your own Instagram subscription:

  • It can help you build a new income stream: Diversifying your revenue streams is important for creators, and Instagram Subscriptions offer a good opportunity to try out a new income source.
  • It can help you build a tight-knit community: Instagram Subscriptions allow for cultivating an exclusive and intimate community where you can be more transparent and authentic with your followers.
  • It can help you grow your creator business: Depending on the content you provide behind a paywall, you can create promotion channels for products or services you’re selling. For instance, if you specialize in food and cooking content, you can offer exclusive content such as cook-a-long livestreams and promote your e-cookbook or other products.
  • Instagram Subscriptions integrate well with your regular content, making it a good choice to consider.

Who is eligible for Instagram Subscription?

To launch your Instagram Subscription, you need to meet certain eligibility requirements. These include:

  • Having a Creator or Business Account on Instagram.
  • Being at least 18 years old.
  • Being based in the U.S, Australia, Brazil, Canada, France, Germany, Italy, Japan, Mexico, Spain, or the United Kingdom according to the recent Instagram update.
  • Having at least 10,000 followers.
  • Following Instagram’s Partner Monetization Policies and Content Monetization Policies.

Currently, Instagram Subscriptions are available to eligible creators in the U.S. For creators in Canada, Australia, or the U.K., Subscriptions are available by invitation only. For creators in other regions, stay tuned for updates on this feature.

How to set up your Instagram subscription?

To set up your own Instagram Subscription, follow these steps if you’re eligible:

  • Go to your Professional dashboard and click the gear icon in the top right.
How to set up your Instagram subscription?
  • Click on Subscriptions.
How to set up your Instagram subscription?
  • Click on Get Started.
  • Read and agree to the Instagram Subscription Creator Terms of Use, then click Next.
How to set up your Instagram subscription?
  • Set the monthly price for your subscription. You can use the calculator at the bottom of the screen to estimate your potential monthly earnings based on your number of followers.
  • Click on Publish and then Create. Once you’ve enabled Subscriptions, your followers will receive a notification in their activity feed and on your profile to subscribe.

How much can you charge?

Instagram Subscription prices are pre-set, but you can choose from a range of pricing options that include $0.99, $1.99, $2.99, $4.99, $9.99, $19.99, $49.99, and $99.99 based on your preference.

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However, the choice of the right price depends on several factors, including your audience, your niche, and the amount and quality of exclusive content you plan to offer. If you plan to offer a significant amount of exclusive content to your subscribers, then it’s reasonable to charge one of the higher price points.

How to receive payouts?

To receive payments for your Instagram Subscription, you need to add a payout account to your Instagram account. Here’s how you can do it:

  • Go to the Professional dashboard and click on Payouts.
  • Select Update payout method.
  • Choose the payout account you want to connect to your account, such as a bank or PayPal account.
  • Follow the prompts to complete the setup.

It’s important to note that you’ll need to earn at least $100 before you can receive your first payout.

How to get followers to subscribe?

How to get followers to subscribe?

When you activate Instagram Subscriptions, your followers will see a Subscribe button on your profile. Here’s how they can subscribe:

  • Visit your profile and click on the Subscribe button.
  • They will be directed to a page that explains the pricing and benefits of the Instagram Subscription.
  • Click on Subscribe to proceed.
  • Review the payment terms in the popup and click on Process Payments.

To encourage more subscriptions, you can include a link to subscribe in your Instagram Stories using the Subscribe button and add instructions in your bio.

How to grow your Instagram Subscription?

After launching your Instagram Subscription, how can you ensure it becomes a dependable source of income? Here are some tips that may be helpful.

Get the pricing rightChoose a reasonable price point that considers your content, goals, and target audience. Instagram Subscription prices range from $0.99 to $99.99.
Create quality content consistentlyOffer exclusive content worth paying for and post regularly on a predictable schedule to keep your subscribers engaged.
Collaborate with other creatorsPartner with other creators or influencers in your niche to create exclusive collaboration content for your subscribers.
Focus on building relationshipsNurture relationships with your subscribers and offer a personalized experience to show your appreciation for their support.

Alternative ways to generate revenue on Instagram

Apart from Instagram Subscriptions, there are several other ways to earn money on Instagram. If you are not yet eligible for monetization, here are some other options to consider:

  • Brand partnerships: Collaborate with brands and promote their products through sponsored posts.
  • Affiliate marketing: Earn a commission by promoting other brands’ products or services and driving sales through your unique affiliate links.
  • Going live with badges: Use Instagram’s Live badges feature to monetize your live streams and earn money from your followers.
  • Selling physical products: Promote your fan merchandise or physical products on your Instagram profile and direct customers to your web store through Stories or the link in your bio.
  • Selling digital products: Use Instagram to market and sell digital products such as ebooks, templates, or courses. Unlike physical goods, digital products don’t require inventory or shipping logistics and can be sold repeatedly, resulting in higher returns over time.
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By creating engaging and shareable content on Instagram, you can effectively advertise and encourage sales of your digital products. Don’t forget to provide a direct link for purchasing your digital downloads in your bio or Instagram Stories.


To sum up, How to Launch Instagram Subscriptions? Instagram Subscriptions is just one way to make money on Instagram. If you want to earn more, you should have a plan to attract more followers and explore other ways to monetize your content. Try different features of Instagram Subscriptions and experiment with other ways to make money. By being creative and business-minded, you can turn your Instagram account into a profitable business.

To stay updated on the latest news and updates about social media, don’t forget to subscribe to our website newsletter. Our newsletter will provide you with valuable insights and tips on how to make the most of Instagram Subscriptions and other monetization strategies. Sign up now and join our community of social media enthusiasts!


How Can I Check my Earnings from Instagram Subscriptions?

Instagram will send you monthly PDFs that detail your earnings. Additionally, you can view and download invoices for the past 2-3 months by accessing the Payout settings option in your Professional dashboard.

Can I share any type of content on Instagram Subscriptions?

No. Instagram Subscriptions have certain content restrictions that must be followed. The content shared on the platform should be unique and not include any explicit or offensive material, spam or illegal activities. Additionally, subscription accounts need to create at least one post per month.

How can I update the Subscription price on my Instagram account?

You can change the price of your Instagram Subscription anytime by accessing the Subscription Settings and adjusting the Monthly price. However, it is important to note that existing subscribers who signed up before the price change will continue to pay the same amount, while new subscribers will be charged the new price.

What regions can join the Creator Subscription program?

Instagram’s Creator Subscription program was initially limited to the United States. However, there has been a recent update that the program has expanded to 10 additional regions, including Australia, Brazil, Canada, France, Germany, Italy, Japan, Mexico, Spain, and the United Kingdom. This expansion provides creators in these regions with the opportunity to earn revenue by offering exclusive content to their subscribers.

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