Instagram CEO Adam Mosseri outlines his top priorities for 2023, which include expanding content distribution and forging new partnerships.
Mosseri stated at the start of last year that Instagram’s priorities would be to work on video, messaging, transparency and control, and assisting creators in making a living.
Mosseri believes Instagram made significant progress toward those objectives but admits there were some setbacks.
Mosseri is almost certainly referring to the full-screen redesign that debuted in the summer and drew so much criticism that Instagram reverted to the old interface.
Mosseri’s vision for the year ahead, as the company looks toward 2023, is to bring people together around the things they care about.
Instagram’s priorities will focus on three things to accomplish this:
• Inspiring creativity
• Learning new things
• Making connections
Instagram passed the two billion monthly active user mark last year. That means the company is under even more pressure to deliver for everyone who uses Instagram on a daily basis.
Here’s more about how Mosseri plans to accomplish these three goals.
1. Boosting Creativity
One thing will never change: Instagram will always bring people together through their common interests. While the methods used by Instagram may change as technology advances, the core concept of bringing people together through shared interests will not.
In 2023, Instagram will continue to focus on inspiring people to be creative, which is the idea on which Instagram was established.
2. Learning New Things
Instagram will keep supporting users in locating fresh content. No, that does not only apply to videos.
The ambitions for Instagram to focus more on videos are well known. Nonetheless, Mosseri reiterates the company’s commitment to assisting people in finding images, recommended content from people they do not follow, and content creators outside their network.
“Every time you use Instagram, you should discover amazing things,” Mosseri says.
3. Creating Connections
Instagram wants to encourage user connections through the content they discover on the app.
The company intends to emphasize this aspect in order to differentiate itself from other social media platforms and to promote interactive, conversation-starting experiences rather than passive consumption.
Creators Are Dissatisfied With Instagram’s Current State
This year, Instagram will have a lot of work to do to satisfy creators.
Users are dissatisfied with how the algorithm distributes content, according to the comments under Mosseri’s announcement.
Creators claim that their growth has slowed to a halt, with them unable to reach new audiences despite their best efforts to adapt to Instagram’s video push.
On the other side, regular Instagram users don’t see enough of the content they seek. They express dissatisfaction with viewing more content from people outside their network than from relatives and family.
Instagram must work quickly to address these vulnerabilities before users find a suitable alternative.