LinkedIn vs. Facebook is a popular business social media rivalry. Company owners and marketers frequently compare the two in order to determine which is more successful for generating leads and moving their company forward. What is the most profitable? Where does your ideal customer spend most of their time? These questions might seem intimidating if you are unsure about your social media marketing plan. This post will analyze LinkedIn vs. Facebook for business to see which is best for your brand.
Demographics of LinkedIn vs. Facebook
|N. of Users||64 million||3 billion|
|Age||25-34||All age groups|
|Gender||Females= Males||Females > Males|
Naturally, Facebook and LinkedIn have different demographics. With roughly 3 billion members, Facebook has a far broader audience. LinkedIn has approximately 64 million users, but the platform focuses on a considerably specific set of topics. According to a Statista report from 2021, the most popular age group on both platforms is 25-34. Facebook offers a broader age span, with many teenagers and seniors using the platform. The gender split on LinkedIn is rather even. However, Facebook has a somewhat female skew. These little variations may or may not have an influence on the success of your brand. It all depends on what you have to give and who you want to reach out to.
Advertising on LinkedIn & Facebook
|Interest-based Targeting||Career-related targeting|
|Lower PPC||Higher PPC|
|B2C Platform||B2B Platform|
|Entertaining Content||Business Content|
Running advertisements on each platform will also differ. Facebook Advertising employs interest-based targeting and broad demographic data (e.g., age, gender). Conversely, LinkedIn employs career-related targeting, such as your field, job title, or organization. You can pay anything you want for an ad campaign on either platform. Yet, Facebook’s PPC is substantially lower because of its less specific audience. LinkedIn ads will cost you five times as much. But, you are likely to experience a substantially bigger ROI. The intent of the user is very important. Many customers, for example, report using Facebook to find new products and companies. Conversely, LinkedIn is widely regarded as the leading B2B advertising platform in the United States. It is critical to match your activity to what your target audience is looking for.
Users of Facebook are more inclined to expect entertaining content. LinkedIn users are more likely to be looking for something specific. They might be looking for a job, information about a business or industry, or software solutions. It is vital to consider your own intent in addition to user intent. What is your goal with the platform? LinkedIn is a more natural platform to explore becoming an influential thought leader. E-commerce sales are more natural on Facebook. As a new company, you may be attempting to increase brand awareness. An older company may want to strengthen relationships and increase brand loyalty. Examine each platform to determine whether these goals can be met with your current (hopefully relevant) audience.
LinkedIn vs. Facebook Strengths
Facebook and LinkedIn are commonly seen as the same type of network. Yet, although LinkedIn is handled as an application, Facebook is more of a social sharing platform. Individuals use Facebook to connect with friends and listen in on global conversations. As a result, many other digital spaces have integrated with Facebook. As a result, Facebook has become a center for many different apps, businesses, and social groups.
Facebook is an excellent platform to:
- Increase customer and newcomer trust
- Share blogs, videos, and posts demonstrating your brand’s identity and values.
- Run contests, spark conversations, and encourage participation.
It’s worth mentioning that LinkedIn is primarily a recruiting platform. Several of the platform’s latest features are expressly geared toward recruiters. Here is where they make the majority of their money. They’ve added features like blogging, private chat, and status updates. Yet, most users on the network are interested in hiring or seeking jobs. Hence, LinkedIn is an investment worth making whether you’re a recruiter or a business owner who knows you’ll be doing a lot of hiring. It may also be useful to compare LinkedIn and Indeed.
LinkedIn is excellent for:
- building an employer brand
- b2b advertising
- networking with colleagues
- sharing company news
LinkedIn Groups vs. Facebook Groups
Businesses can mingle and interact with prospects, and other like-minded enterprises using the Groups feature on LinkedIn and Facebook. But it’s vital to consider people’s motivations while they’re on different websites. As users interact with people on LinkedIn Groups, there’s a good likelihood they’re thinking about work in some way. People are more inclined to discuss their personal thoughts on anything in Facebook Groups, from lifestyle and food to politics and hobbies. Consider the audience you’re aiming for when deciding which Groups feature is ideal for you. For example, if you’re selling the latest food blender and want to reach out to general consumers who enjoy cooking, Facebook Groups is certainly the way to go. LinkedIn Groups, on the other hand, could be a better idea if you’re providing a high-priced service to top-tier management personnel.
How to Advertise on Facebook?
Advertising on Facebook can be a great way to reach a large audience and promote your products or services. Here are the steps to advertise on Facebook:
- Create a Facebook business page: If you haven’t already, create a Facebook business page for your company or brand.
- Choose your advertising objective: When you create an ad on Facebook, you’ll be asked to choose your advertising objective. This could be anything from promoting your page, to driving traffic to your website, to getting people to install your app.
- Set your audience: Next, you’ll need to define your target audience. You can target people based on factors like age, location, interests, and behaviors.
- Set your budget: You’ll need to decide how much you want to spend on your ad campaign. You can set a daily or lifetime budget.
- Create your ad: You can create your ad using Facebook’s Ads Manager tool. You can choose from a variety of ad formats, including image ads, video ads, and carousel ads.
- Submit your ad: Once your ad is created, you’ll need to submit it to Facebook for approval. Facebook will review your ad to make sure it meets their advertising policies.
- Monitor your results: After your ad is approved, it will start running on Facebook. You can monitor your results using Facebook’s Ads Manager tool. This will allow you to see how many people are seeing your ad, how many are clicking on it, and how much you’re spending.
Remember that Facebook’s advertising platform is constantly changing, so it’s important to stay up-to-date with their policies and best practices.
How to Advertise on LinkedIn?
Advertising on LinkedIn is a great way to reach a professional audience for B2B marketing or recruitment purposes. Here are the steps to advertise on LinkedIn:
- Set up a LinkedIn Advertising Account: If you haven’t already, you’ll need to set up an advertising account with LinkedIn. You can do this by visiting the LinkedIn Campaign Manager website and following the instructions to create an account.
- Define your campaign objective: You need to decide on your objective for your LinkedIn advertising campaign. LinkedIn offers various ad formats, including Sponsored Content, Sponsored InMail, and Display Ads, each designed for different campaign objectives.
- Target your audience: LinkedIn allows you to target your ads based on a variety of factors, such as job title, industry, company size, location, and more. Define your audience based on the characteristics of the users you want to target.
- Create your ad: Once you’ve defined your campaign objective and target audience, you can create your ad. Make sure that your ad creative and copy are compelling and tailored to your target audience.
- Set your budget and schedule: Determine how much you want to spend on your campaign and when you want your ads to run.
- Launch your campaign: After setting up your campaign, targeting, ad, and budget, you’re ready to launch your campaign. LinkedIn will review your ad to ensure it meets their advertising policies and guidelines.
- Monitor and optimize your campaign: After launching your campaign, monitor its performance to ensure it’s delivering the results you want. Adjust your targeting, ad creative, and budget as necessary to optimize your campaign’s performance.
Overall, advertising on LinkedIn can be an effective way to reach a professional audience, generate leads, and promote your brand.
This concludes our debate on LinkedIn vs. Facebook. While LinkedIn and Facebook share certain features, but their purposes and audiences are distinct. The one you choose depends on your industry, who you’re attempting to target, and your marketing goals. It’s also important to note that you don’t have to decide. Perhaps you use LinkedIn for a focused lead generation effort, while Facebook is used to raise brand awareness and engage customers.