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Best Makeup Influencers on Instagram in 2024

by | Dec 18, 2023

Who doesn’t want to look beautiful? The beauty industry is very popular among influencers. Whether they are professional makeup artists, regular makeup shoppers, or people who enjoy doing makeup at home, they all have the opportunity to gain a following on Instagram as beauty influencers. Platforms like Instagram, which focus on visual content, allow makeup influencers to make their own mark in the industry. They share the products they use for their unique styles and their opinions on the latest beauty trends.

Because the beauty industry is so popular, many people look for makeup and skincare advice from trusted individuals. Influencers play a significant role in shaping the future of makeup trends.

Followers stay loyal to their favorite influencers because they trust them. They rely on their favorite makeup influencers to guide them. For brands looking for genuine partnerships, these makeup influencers are very valuable. The influencers’ content is what attracts their followers, and when it comes to makeup application, the results speak for themselves. There is no place for fake influencers in this rapidly growing industry.

Here are some of the best makeup influencers on Instagram who are dedicated to sharing their artistry and teaching different ways to create beauty. They cover everything from simple and elegant looks to glamorous styles. We gathered information about their audience demographics, audience engagement, and overall influence using Julius, an influencer marketing platform that helps brands and agencies discover, analyze, work with, manage, and measure influencers on a large scale. These influencers have high levels of engagement from a trustworthy fan base. Their followers are likely to be interested in the beauty products recommended by their trusted influencers.

Best Makeup Influencers on Instagram

1. Rocio Cervantes

Rocio Cervantes

Rocio Cervantes, also known as Roro, is a self-taught makeup artist who is famous for her vibrant and blended eyeshadow looks, as well as her unique star designs. Throughout her life, Roro has faced challenges with cystic acne. However, instead of trying to hide her blemishes, she embraces them and incorporates them into her makeup creations. Through her social media channels, including Twitter, TikTok, and YouTube, Roro aims to inspire her viewers to feel comfortable and confident in their own skin. In an interview with Teen Vogue in 2018, she expressed her hope that anyone facing skin conditions would realize that they are not alone.

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2. Gabriel Zamora

Gabriel Zamora

Gabriel Zamora is a makeup artist who is popular for sharing tutorials, beauty advice, product reviews, and vlogs. He is the brother of Kristin Cavallari, a well-known TV personality. Gabriel made history by becoming the first male artist to sign with Ipsy, a beauty company owned by Michelle Phan. In addition to makeup techniques, Gabriel’s social media channels offer style tips, cooking content, and engaging conversations with his fans.

3. Marlena Stell

Marlena Stell

Marlena Stell has a mission to inspire people of all ages, sizes, skin colors, and ethnicities to feel great about themselves both internally and externally. As a mother, CEO, and business owner, this makeup artist in her 40s aims to assist busy women in looking their best without spending too much time getting ready in the morning.

4. Robin Black

Robin Black

Robin Black, known as @beautyisboring on Instagram, is an experienced makeup artist. She shares her creative makeup styles on models, creating stunning photos of clean and elegant faces. Her signature look combines a natural nude appearance with a bold feature. Robin’s Instagram feed features models against a white background to highlight her color choices and techniques.

Robin Black’s @beautyisboring Instagram account has gathered 138.1k followers. Most of her followers are women who are interested in makeup, lipstick, and skincare. 45% of her followers are from the United States, and the majority (44%) are between the ages of 26 and 32. Her engagement rate on Instagram is 1.99%.

5. Eleanor Barnes

Eleanor Barnes

Eleanor Barnes, known as @snitchery on Instagram, is a makeup artist based in New York City. She shares pictures of her completed makeup looks as self-portraits on her Instagram account. Eleanor has a passion for anime and often transforms herself into popular animated characters using makeup and wigs. She prefers a dramatic style and experiments with vibrant and bold colors rather than a natural look. Also read Blonde Instagram Models to Follow in 2023.

Eleanor has over 707k followers on Instagram, with an engagement rate of 10.86%. Her feed, @snitchery, attracts a younger audience with its vibrant and colorful posts. About 52% of her followers are between the ages of 19 and 25. The majority of Eleanor’s Instagram followers are from the United States, and most of them are female.

6. Jade Marie

 Jade Marie

Jade Marie, known as @jadeywadey180 on Instagram, is a makeup artist and esthetician who believes that skincare and facial treatments are essential for achieving a radiant face. She shares photos, videos, and IGTV episodes where she shows her followers her beauty routines and favorite makeup looks. Jade prefers a contoured and highlighted face and provides tips for achieving a sculpted appearance.

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Jade Marie has a large following of 1.2 million on Instagram. Her followers are interested in cosmetics, eyeshadow, and beauty bloggers. Her engagement rate on Instagram is 1.05%.

7. Tailor Made Jane

Tailor Made Jane

Tailor Made Jane, known as @tailormadejane on Instagram, is a makeup expert from Las Vegas. She shares photos of her daily makeup looks and videos showing the process. Tailor Made Jane often goes for bold and eye-catching eye makeup paired with a neutral lip color. Her diverse content and tutorials, captured in a selfie-style, serve as daily beauty inspiration for her followers.

Tailor Made Jane has 323.4k followers on Instagram, with 98% of them being female. 36% of her followers are of African descent, and most of her audience comes from the United States, followed by the United Kingdom and Nigeria. Her engagement rate is 3.95%.

8. Sadia Slayy

Sadia Slayy

Sadia Slayy, known as @sadiaslayy on Instagram, is a Pakistani makeup artist based in Los Angeles. She is known for her unconventional application techniques. Sadia shares videos of her daily glamorous makeup looks, often adding a touch of humor by challenging herself to use everyday objects as tools in her routine to achieve a beautiful complexion.

Sadia Slayy has gathered a following of 1.4 million on Instagram. 33% of her followers are Hispanic, and the majority of her audience, who are interested in makeup, is female. Her engagement rate is 3.11%.

9. Ryan Potter

Ryan Potter

Ryan Potter, known as @ryanbpotter on Instagram, is a 20-year-old makeup enthusiast from Seattle. His preferred look is fresh and natural, but he adds a pop of color with generous use of blush. Ryan shares photos of his everyday makeup looks and occasionally showcases his more extravagant makeup artistry. Recently, he has started uploading IGTV videos to delve into his detailed makeup process.

Ryan has a following of over 366k on Instagram. His content resonates with a younger audience, with 57% of his followers being under 26 years old. Ryan also challenges traditional gender norms in makeup, as 17% of his followers are male. His engagement rate is 4.78%.

10. Nikki Wolff

Nikki Wolff

Nikki Wolff, known as @nikki_makeup on Instagram, is a self-proclaimed beauty expert with ten years of international experience in the makeup industry. Nikki showcases her artistry by sharing beautifully captured images of her makeup skills on models. Each post highlights flawless work with a radiant finish.

Nikki Wolff has amassed 885.1k followers on Instagram, with an engagement rate of 3.3%. She has a global following, with followers from countries such as the United States, the United Kingdom, Russia, and Australia. Her followers are particularly interested in makeup art, lipstick, and eyeshadow.

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11. Melly Sanchez

Melly Sanchez

Melly Sanchez, also known as @thefashionfreakk on Instagram, creates makeup looks that make a bold statement. Whether it’s dramatic eyes, vibrant lips, or colorful hair, Melly’s makeup stands out. On Instagram, she shares makeup tutorials and selfies that highlight her work, and she also showcases her fashion sense, where her makeup complements her outfits.

Melly Sanchez has a massive following of 1.5 million on Instagram, with an engagement rate of 3.95%. The majority of her followers, about 65%, come from the United States.

12. Abby Roberts

Abby Roberts

Abby Roberts is a makeup artist from the United Kingdom who gained popularity through her creative and artistic makeup skills. She is known for using makeup as a form of art and has garnered a significant following on social media platforms like Instagram. Abby showcases her talent by drawing photorealistic objects on her face and transforming herself into different people and characters using makeup alone. She has gained a dedicated following from around the world, particularly among beauty enthusiasts, and continues to inspire others with her unique approach to makeup artistry.

13. Lavie Dun Prince

Lavie Dun Prince

Lavie Dun Prince, known as @laviedunprince on Instagram, is a self-taught makeup artist of Mexican-American descent. This beauty guru often features glamorous creations on his Instagram, using vibrant neon colors against his matte complexion. His profile showcases a range of glamorous looks, from dramatic eye makeup paired with a nude lip to a full face adorned with a rainbow of shimmer.

@laviedunprince has over 285k followers on Instagram, with an engagement rate of 8.59%. The majority of his followers are under 33 years old, and 39% of them are Hispanic.

14. Katie Jane Hughes

Katie Jane Hughes


Katie Jane Hughes, known as @katiejanehughes on Instagram, is a makeup artist from Britain. She runs her own beauty blog at katiejanehughes.com. On her website, Katie shares journal articles about her favorite products and makeup tips, as well as a portfolio showcasing her artistry on other models. However, on her Instagram, Katie mostly shares self-portraits, zooming in on specific details of her face or capturing her entire elegant makeup look.

Katie Jane Hughes has gathered a following of 314k on Instagram, with an engagement rate of 4.62%. Her followers are interested in makeup and skincare, particularly lipstick and eyeshadow.

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