Previously, Meta had announced that it was testing paid verification for Instagram and Facebook, similar to Elon Musk’s Twitter verification model, and later rolled out the paid subscription plan to Australian and New Zealand users. Meta, the parent company of Facebook and Instagram, is launching a new paid verification feature in the United States, aimed at improving user safety and security. The feature is designed to help high-profile users, such as celebrities, public figures, and businesses, prove their authenticity to their followers.

What is the Paid Verification Feature?

The paid verification feature will allow users to pay a fee in exchange for a blue checkmark badge on their profiles, indicating that their account has been confirmed as authentic by Meta. Eligible users on both Facebook and Instagram can avail this feature for $99 per account. Users will need to submit a government-issued ID, along with other personal information, to verify their identity and qualify for the badge.

“Meta Verified” Plan in Australia, New Zealand and the US

The “Meta Verified” plan was first introduced in Australia and New Zealand and includes a verified label, improved protection from impersonation, and access to customer support. The subscription costs $11.99 per month for the web and $14.99 per month for mobile. However, unlike the Australian and New Zealand versions, the US version of Meta Verified will not offer increased visibility and reach.

Eligibility Requirements

Users must be 18 years or older, meet the minimum activity requirements, and enable two-factor authentication. Additionally, users must submit a photo of their ID, and once verified, cannot change their username, profile name, date of birth or photo unless they go through verification again. Interested users can sign up for the waitlist on Meta’s website. Previously, Meta had announced that it was testing paid verification for Instagram and Facebook, similar to Elon Musk’s Twitter verification model, and later rolled out the paid subscription plan to Australian and New Zealand users.

Meta’s Efforts to Improve User Safety and Security

Meta has been investing in other initiatives aimed at improving user safety and security, such as introducing new tools to combat online harassment and hate speech, and removing harmful content from its platforms. The company believes that by providing verified badges to high-profile users, it can help improve the authenticity and trustworthiness of its platforms.

Mixed Reactions to the Feature

While some users have welcomed the new feature, others are critical, arguing that it could exacerbate existing inequalities on the platforms by giving preferential treatment to high-profile users who can afford to pay for verification. Critics also believe that the feature does little to address deeper issues of online safety and security and that Meta should focus on more systemic solutions.

Conclusion

Despite the criticisms, the paid verification feature is part of Meta’s larger effort to create a more authentic and safe online community. As the digital landscape continues to shift and evolve, social media companies like Meta will need to continue to innovate and adapt to provide a safe, trustworthy, and engaging online experience for everyone.