Meta is launching a new small business shopping campaign services to help small companies throughout the Christmas season. During the holiday shopping season. Meta is launching a campaign to encourage users to support small and medium-sized companies (SMBs).

• A continuation of the company’s #BuyBlackFriday campaign.
• The Meta Business Leaders Network presents a holiday gift guide for 2022.
• A Christmas marketing advice for small businesses in 2022.

#BuyBlackFriday.com Initiative

For the third year, Meta continues its #BuyBlackFriday campaign, which includes free resources, education, and training for black-owned small businesses. Today, Black business owners can schedule and receive one-on-one marketing support by visiting the updated #BuyBlackFriday website. Furthermore, the website features several Black-Owned SMBs as well as personal tips/guidance on how they’ve found success with Meta business tools.

The holiday shopping season is especially important for minority-owned businesses, according to Meta:

“For minority-owned businesses already disproportionately impacted by the pandemic, the importance of the holiday season is even more acute – 25% of minority-owned businesses in the United States expect to generate more than half of their annual revenue between October and November, with Black-owned businesses accounting for 34%.”

Gift Guide for the Holidays

The “2022 Smalliday Showcase,” Meta’s annual holiday gift guide, features a number of businesses from the Meta Business Leaders Network (MLBN). Customers can shop directly from the guide to take advantage of special promotions and discounts.

Meta’s holiday gift guide will be available on November 21.

Holiday Marketing for Small Businesses

Meta is releasing an updated holiday marketing guide for small businesses, complete with advice and tips on how to use the company’s free tools to maximize sales during the holiday season.

The following are key sections of the guide:

• How to Use AdWords to Power Ads Performance 5: Discover how to make your ads more effective, increase sales, and broaden your customer base.
• Update your content and company information: Learn how to develop a distinct look for your holiday marketing campaign and maintain it throughout the season.
• General holiday marketing advice: Use different personas in posts and ads to position products or services as gifts.

Meta’s holiday marketing guide and BuyBlackFriday page are now live. Next week, the holiday gift recommendations will be ready. I home you enjoy this new Small Business Shopping Campaign and take the most advantage from it.

Source: Meta