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NFTs on Instagram: An Overview and Opportunities for Content Creators

by | Mar 15, 2023

Instagram now accepts non-fungible tokens (NFTs)! You can now upload and share your NFTs on Instagram, which are known as digital collectibles. The ability to mint and sell NFTs on the platform will be available in the near future. We believe that this is an essential step toward greater Web3 adoption. Instagram could help many non-technical users embrace NFTs by simplifying the creation and selling process. Meta’s concept for the metaverse includes digital collectibles. They will also help content creators, and marketers develop new income sources and engage with their audiences. Do you want to learn how to post and sell Instagram NFTs? This thorough guide will bring you through the full process step by step. 

How can I post NFTs on Instagram?

You must have an NFT and a digital wallet to post NFTs on Instagram. Eventually, you can mint digital collectibles within your Instagram account, although this functionality is still in the works. Here’s a step-by-step guide for posting Instagram NFTs:

  1. Link your Instagram account to your digital wallet.
  2. Choose the NFT you wish to share on your Instagram feed.
  3. Type in the caption, hashtags, and ownership details.
  4. Share the NFT on your Instagram page.

In May, Instagram CEO Adam Mosseri stated that Meta will not charge fees for uploading or sharing digital collectibles on Instagram or Facebook. Nevertheless, if minting becomes possible, things may change because gas fees will be involved in registering new NFTs on a blockchain.

1. Link your Instagram account to your digital wallet.

A digital wallet is the first thing you’ll need to post an NFT on Instagram. Apps that allow you to send and receive electronic transactions with other individuals and businesses are known as digital wallets. With your digital wallet, you can save both fungible assets (cryptocurrencies) and non-fungible assets (NFTs). Instagram supports a variety of digital wallets; however, you can only post NFTs held in Trust Wallet, Rainbow, or Phantom on your Instagram feed. Hardware wallets, such as Ledger, are currently not supported. Trust Wallet is the greatest option based on our previous experience with digital collectibles on Instagram. It’s the only wallet on the list to connect to the Polygon network and upload NFTs to Instagram.

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When you’ve chosen your digital wallet, log in to Instagram, go to your profile, and choose the “digital collectibles” link under settings. You’ll notice the option to connect a digital wallet to begin the verification procedure and post your NFTs on Instagram from here:

When you click “Connect wallet,” you’ll be led through a few steps to choose your preferred digital wallet. As shown in the photos below, Instagram will notify you that:

  • You have the option to disconnect your digital wallet at any moment.
  • With your privacy settings, you can choose who can tag you as the creator or owner of digital collectibles.
  • You can report shared digital collectibles that do not adhere to the Community Guidelines.
  • To increase the security of your Instagram account, use two-factor authentication in the security settings.

After that, you can connect to your digital wallet by authenticating the Instagram request. As seen in the photos below, your digital wallet app should launch and prompt you to approve the request:

And there you have it! Instagram is now connected to your digital wallet. You’re now prepared to show off your digital collectibles to your friends and followers.

2. Choose the NFT you wish to share on your Instagram feed.

Now that your digital wallet is connected to Instagram, you can select the NFT from your collection to post to your account. Then, go to your profile page’s settings and pick “Digital collectibles” from the menu. You’ll be sent to a new page that lists all of the NFTs that are currently available from the digital wallet you linked in the previous step.

3. Type in the caption, hashtags, and ownership details.

The final step is simple: after picking the digital collectible you want to post on your Instagram account, simply write a caption and add your hashtags. Of course, this is optional.

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If you click on “Advanced Settings,” you may choose to hide likes and view counts. You can also disable commenting and create your own alternative text for people who are blind or visually impaired.

4. Share the NFT on your Instagram page.

The fourth and last step is the most straightforward. After everything is in order, simply click the Share button at the bottom of the “New post” page to publish the NFT to your Instagram feed. After the new post becomes live on your feed, you’ll see a new checkmark in the upper right corner of the image while viewing it in grid view. When seen in full size, the same checkmark will display on the bottom left of the image, indicating that it is a digital collectible. When you click on that icon, a new panel appears with further information on the NFT, such as ownership and origin. This new panel will also allow viewers to follow your Instagram account if they aren’t already.

As you look at NFTs on Instagram, you’ll notice a new white shimmering effect on the image, indicating that it’s a digital collectible. Notably, unlike what is already possible on Twitter, Instagram NFT profile pictures are not currently available. In your Instagram feed, you can only share digital collectibles.

How to sell NFTs on Instagram?

To sell NFTs on Instagram, you must first create a digital wallet and digital collectibles within your Instagram account. You should also have the following:

  • A Creator or Business Account
  • Connected a Polygon blockchain-compatible digital wallet
  • Created the collectible on Instagram. Only collectibles made on Instagram can be sold on Instagram.
  • Throughout the creation process, I selected the sell option.
  • Meet the Instagram Terms of Service and the Digital Collectible Terms of Service.
  • Comply with the Community Standards as well as the Partner Monetization Rules.
  • Enabled 2-factor authentication with a phone number.

This functionality is still in the works, but Meta has already said that creators can only sell digital collectibles created directly on its platform. While you can post NFTs created outside of Instagram, you can’t sell them for now.

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Follow these steps to create a digital collectible for sale on Instagram:

  1. To begin the process, tap the [+] icon.
  2. On the settings menu, choose “Digital collectibles.”
  3. Choose the image you want to use as a digital collectible.
  4. Provide a name and description for your NFT and the number of copies you wish to make.
  5. Add a name and description for your collection and your resale commission (royals are set at 5% by default, but you may raise it).
  6. You have the option of adding other photographs to your collection.
  7. Click the “Sale” button to put your digital treasure on the market. If you want, you can just store the NFT in your digital wallet rather than posting it for sale on your feed.

If you decide to sell the digital collectible, the next step is to create a listing:

  1. Hit “Price” and enter a sale price of up to $999.99.
  2. Pro tip: Although Apple and Google have established the list of available prices, you can still input a price that is not supported. If you do, you will be prompted to choose a price from a list of options. Tap the price you want to use, then press the “Done” button.
  3. When you’ve set the price and clicked “Done,” you can double-check your listing data and associated digital wallet to ensure everything is in order.
  4. Finally, click “Send for review,” Your listing will be sent for review. Examine Instagram’s Community Rules and Partner Monetization Regulations to see if your digital collectible qualifies for selling on the platform.

After you add the collectibles to your digital wallet earlier, the next step is to pick the wallet. If you haven’t already done so, the app will urge you to add a digital wallet to your account.


This finishes our blog on Instagram NFTS and how they can benefit creators. Meta CEO, Mark Zuckerberg, revealed in May 2022 that sharing and selling NFTs will soon be available on Facebook and maybe on other Meta apps like WhatsApp. Facebook Zuckerberg acknowledged the company’s interest in augmented reality NFTs and 3D NFTs as part of Meta’s Web3 vision, which you can bring to Instagram Stories using Spark AR, Meta’s AR software.

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