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Real Estate Content Ideas for Instagram

by | Dec 13, 2023

Struggling to keep your Instagram feed fresh and interesting in the competitive world of real estate? Don’t worry, we’ve got you covered with some of the best ideas to improve your social media presence. Consistency is important in digital marketing, so posting regularly can greatly increase your brand’s visibility. However, coming up with new and creative content ideas all the time can be challenging. That’s where Social Media Notes can help. In this blog, we’ll discuss the importance of maintaining an active online presence, and give you a preview of our collection of real estate content ideas. Say goodbye to content ruts and hello to a thriving Instagram profile for your real estate business!

How Creating Content on Instagram Can Help Your Real Estate Business Grow?

Creating content on Instagram can play a significant role in the growth of your real estate business. Here are some ways in which Instagram content can help:

  • Increased Visibility: By consistently posting quality content on Instagram, you can increase your brand’s visibility and reach a wider audience. This exposure can attract potential clients and increase awareness of your real estate services.
  • Showcasing Properties: Instagram provides a visually appealing platform to showcase your properties. High-quality photos and videos allow you to highlight the unique features, aesthetics, and selling points of each property. This can captivate potential buyers and generate interest in the listings you represent.
  • Building Trust and Credibility: Through your Instagram content, you can establish yourself as a knowledgeable and trustworthy real estate professional. By sharing valuable insights, educational content, and success stories, you build credibility and demonstrate your expertise in the industry. This helps potential clients feel more confident in working with you.
  • Engaging with the Audience: Instagram offers interactive features like comments, direct messages, and story polls, which allow you to engage directly with your audience. Responding to comments, answering inquiries, and providing helpful information can foster relationships and build trust with your followers. This engagement can lead to potential client conversions and referrals.
  • Showcasing Local Expertise: Use Instagram to highlight your knowledge of the local market and community. Share information about neighborhood amenities, local events, and market trends. By positioning yourself as a local expert, you become a valuable resource for potential clients seeking information about specific areas.
  • Collaborations and Partnerships: Instagram allows you to collaborate with other professionals in the real estate industry, such as home stagers, interior designers, or mortgage brokers. By featuring their work or collaborating on joint content, you can expand your network, reach new audiences, and create mutually beneficial partnerships.
  • Generating Leads: Instagram can serve as a lead generation tool for your real estate business. By including calls-to-action in your posts, such as links to property listings or a contact button in your bio, you make it easier for interested individuals to reach out and inquire about your services or listings.

Real Estate Content Ideas for Instagram

#1: Share Housing Market News

Share Housing Market News

As the demand for homes continues to rise, both buyers and sellers are seeking information to navigate the housing market. Sharing updates and analysis about the market is a valuable way to provide guidance.

You can post updates on housing prices, the number of homes sold, and the average selling price to establish yourself as a trusted expert. Offering insights on what buyers and sellers should consider next adds value to your content.

Consistently delivering valuable information can make you more memorable to potential clients when they are ready to buy or sell a house. You can also add a personal touch to your content to make it more engaging and entertaining for your audience.

Take inspiration from successful realtors and create your own entertaining Market Updates Instagram Reel. Use popular reel templates with a real estate twist or the provided market update template to create a cool video. In the caption, list the market updates, provide practical advice for buyers and sellers, and include a call-to-action (CTA). If you have already covered the market updates in your reel, summarize them in the caption and emphasize why prospects should contact you. Remember to use simple language and avoid confusing jargon to capture the attention of your audience.

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#2: Promote New Homes for Sale in Your Area

Promote New Homes for Sale in Your Area

Generating excitement around new listings can attract interested buyers to your properties. To create engaging posts that capture potential buyers’ attention and highlight the unique features of your new listings, consider the following steps:

  • Capture high-quality photos of your property from different angles to showcase its best features.
  • Use a template or create a visually appealing slideshow video with smooth transitions.
  • Incorporate suitable background music to enhance the viewing experience.
  • In your caption, go beyond simply listing the number of rooms. Highlight the lifestyle and location advantages that the property offers.
  • Emphasize the value and benefits your properties provide to potential buyers.
  • Include a compelling call-to-action (CTA) in your caption, encouraging interested individuals to contact you for more information or to schedule a viewing.

By following these general guidelines, you can create attractive and informative posts that pique the interest of potential buyers and effectively promote your new homes for sale.

#3: Celebrate Your Achievements

Celebrate Your Achievements

Some realtors believe that showcasing their numbers and accomplishments will demonstrate their expertise and attract more leads. However, potential clients are more interested in how you can add value to their lives and meet their real estate needs. It’s crucial to present your milestones in a way that highlights the value you offer and positions you as the best choice for their real estate requirements.

To create a milestones post with a customer focus, customize this template to include your own achievements. Explain to prospects how you approach problem-solving differently and include a compelling call-to-action (CTA) so they can easily contact you. By emphasizing your accomplishments in a way that resonates with customers, you can showcase your value and encourage potential clients to reach out.

#4: Host Live Q&A Sessions

Host Live Q&A Sessions

Hosting live sessions allows you to directly connect with potential clients, answer their questions, and provide clarity regarding their real estate concerns. This adds value, increases brand awareness, and attracts more inquiries about your services.

Studies show that over 80% of people prefer watching live streams instead of reading blogs or social media posts. “Instagram Live” has become a popular trend that is here to stay, making it an essential part of your Instagram posting strategy.

To create engaging live sessions, you can promote your upcoming session and encourage prospects to submit questions in advance. This ensures that you have solid topics to discuss during your live session. You can use a template to create a promotional video for your live session and share it in your Instagram stories to remind people and generate excitement.

Before starting your live session, make sure you have a stable internet connection and sit in a well-lit area. While a phone with decent specifications is sufficient for Instagram Live, you may consider investing in a ring light and microphones to improve audio quality and enhance your professional appearance, if desired.

#5: Share a Video Tour of the Listed Property

 Share a Video Tour of the Listed Property

Sharing video tours allows potential buyers to explore every nook and cranny of a house and can attract highly interested leads. When prospects have a clear idea of what the house looks like, they are more likely to consider buying it.

To create an impressive house tour video, you can hire professional videographers who can produce a high-quality video showcasing every part of the house. In the caption of the video, highlight the unique features of the property and include a compelling call-to-action (CTA).

If you’re not ready to hire professionals just yet, you can use your phone to capture a live video of the house and edit it using InVideo’s real estate video maker. Alternatively, you can use a pre-made template, insert your own footage, and change the music to create a perfect house tour video for Instagram.

#6: Promote Your Events

Promote Your Events

Hosting events is a great way to connect with others and share valuable information with potential buyers. It helps increase brand visibility and build trust. If you’re organizing an event, create real estate videos for your Instagram and promote them to attract more guests.

For example, you can showcase your event and its preparations by interviewing key team members or using a customizable template. Highlight details such as the number of guests who have already signed up, the names of special guests attending, and footage from past events. This sneak peek will generate curiosity and encourage more people to attend.

Remember, events provide an opportunity to network, share knowledge, and create meaningful connections. By promoting your events through engaging videos, you can attract a larger audience and make your event a success.

#7: Create an Engaging Texting Story Video

Who says real estate Instagram posts have to be boring? You can add some creativity by making texting story videos. These videos have become very popular because they showcase relatable conversations through mock text messages and lock screen notifications.

While these videos may not immediately attract many potential buyers, they can help move your prospects further along the sales process and eventually lead them to do business with you.

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To create a cool texting video, you can use a template and customize the text messages to create an interesting storyline that revolves around the real estate challenges you solve as a realtor.

For example, you could create a conversation about common real estate problems, such as what a prospect should do if they need to sell their house before buying a new one. Address your prospects’ common concerns and highlight how you offer unique solutions. Also, be sure to include a brief description of the story and a clear call-to-action (CTA) in your caption to encourage engagement.

By creating engaging texting story videos, you can make your real estate posts more interesting and capture the attention of your audience.

#8: Make a Video to Introduce Yourself as an Agent

Make a Video to Introduce Yourself as an Agent

People like to get to know the brands and individuals they interact with online. It helps them feel more connected and reduces any hesitations they may have about doing business with you. That’s why it’s important to create an agent introduction video that tells your story and gives prospects a good reason to choose you for their real estate needs.

To create an engaging introduction video, you can use a template from InVideo or a similar tool. Introduce yourself, highlight the type of clients you serve, and explain why prospects should consider you to help them with their real estate problems.

It’s also important to let your personality shine through in the video. Show how your services positively impact your clients and what makes you different from other agents. By doing this, prospects can see your uniqueness and feel compelled to reach out to you for their real estate needs.

#9: Showcase the Neighborhood

Showcase the Neighborhood

Potential homebuyers want to ensure that the neighborhood they’re moving to aligns with their lifestyle and preferences. To attract the right people to your property, it’s crucial to promote the neighborhood and its local attractions.

Consider how some real estate companies have effectively highlighted the benefits of different neighborhoods and provided information on nearby places of interest. This helps prospective buyers visualize the advantages of living in a particular area.

Creating a captivating real estate marketing video can give potential buyers a glimpse of the appealing features of your property, such as luxurious interiors and the lifestyle they can enjoy. Utilize visually appealing elements and storytelling techniques to spark interest in prospects and encourage them to learn more.

To create your own neighborhood-promoting video, you can customize a template by incorporating images of nearby attractions. If your neighborhood is conveniently located near airports, metro stations, schools, colleges, or hospitals, be sure to showcase these aspects in your video. You can include a voiceover to provide a narrative for your video. Lastly, conclude your video with a compelling call-to-action, encouraging interested prospects to reach out for more information.

#10: Send Holiday Greetings to Your Prospects

Send Holiday Greetings to Your Prospects

Sharing heartfelt holiday messages is a wonderful idea for your real estate digital marketing strategy. It helps you connect with potential buyers and brings you closer to converting those who are searching for a home during the holidays.

To create a memorable and simple holiday post, you can customize a template to match your brand. Start with an attention-grabbing line that captures the spirit of the season, and include a subtle call-to-action (CTA) that reminds prospects about your services. This way, you can engage with your audience and ensure that your real estate offerings stay in their minds throughout the holiday season. Also read Christmas Reels Ideas for Instagram in 2024.

#11: Share Your Press Mentions

Share Your Press Mentions

Some realtors worry that sharing press mentions may make them seem like they’re showing off, but it actually has the opposite effect. Sharing press mentions helps establish you as a trusted expert in real estate in your area and can attract potential clients when you present it in a way that benefits them.

For example, you can share an article that highlights your achievements to showcase your expertise and encourage prospects to take advantage of your knowledge. This approach works because it shows how your prospects can benefit from your experience instead of making it all about yourself.

If you want to share your press mentions to build authority and establish yourself as an expert, follow this approach. Explain how you achieved your accomplishments and how they will benefit your prospects. For instance, if the local press covers the number of homes you closed in a quarter, you can mention how your attentive listening and strong connections helped you successfully close those deals. This demonstrates to prospects that you value their interests and encourages them to reach out to you for their real estate needs.

#12: Share Updates on Recently Sold Properties

Share Updates on Recently Sold Properties

As a realtor, it’s important to include “Just Sold” posts in your Instagram toolkit. These posts help attract potential clients who are interested in selling properties similar to the ones you recently sold.

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To create an engaging “Just Sold” post that generates leads, collaborate with a professional photographer to take well-lit photos of the property. In the caption, provide prospects with an update on the current market conditions and explain why it’s a favorable time to sell properties similar to the one that was just sold.

Here’s a pro-tip: Consider making “Just Sold” posts in video format. They don’t need to be fancy or complicated. You can add animated text or include footage of the house as background visuals. In the caption, discuss the challenges they faced while selling their house and how you successfully resolved those issues. This approach will attract prospects who are going through similar challenges and increase their interest in working with you.

#13: Share Useful Tips to Provide Instant Value to Your Prospects

Everyone wants to save money when buying a home or make a profit when selling one. That’s why sharing small tips that help prospects save or earn a significant amount of money is a great way to build trust and showcase your expertise. By doing so, you increase the likelihood of prospects choosing you for their real estate needs.

To create valuable posts of your own, reflect on your past home evaluations and interactions with prospects. Make a list of frequently asked questions and use them as a foundation for your Instagram posts. Make sure to include attention-grabbing headlines in your carousel posts to capture the interest of prospects. Utilize contrasting colors or font sizes to highlight crucial information within the post. Lastly, include a compelling call-to-action (CTA) to encourage prospects to like and comment on your post, fostering greater engagement.

#14: Highlight Your Customer Reviews

Customer reviews are like recommendations that help potential clients determine if you’re a good fit for their real estate needs. They show your values and how you’ve addressed the problems they currently face.

If you want to demonstrate to your prospects that you’re the right person for the job through testimonials, ask your clients specific questions about the challenges they encountered, how you helped resolve them, and why they would recommend you. Use their answers to create a testimonial post. If the testimonial is lengthy, you can consider using a carousel post format.

#15: Share Memes Occasionally

Memes are a fun way for people to express their emotions and opinions in a hilarious manner. When you share a funny meme, it helps you stand out and gain more engagement and followers.

To create a humorous and valuable post, explore popular meme templates and consider how you can connect the meme’s context to your real estate business. Then, write a caption that educates your prospects about the market and provides valuable insights on how you can help solve their real estate problems.

Expert Tips for Growing Your Realtor Instagram Account

Instagram is incredibly popular, and it may seem challenging to find real estate leads on the platform. However, growing your presence on Instagram may not be as difficult as you think. These valuable tips will help you stand out from other realtors, ensuring that your ideal prospects engage with your content and help you grow on the platform. If you’re looking to expand your realtor Instagram account, here are some valuable tips from the experts:

  • Stay Up-to-Date with New Features: When Instagram introduces new features, make sure to embrace them and consistently use them. This can help you gain favor with the algorithm and grow your presence on the platform.
  • Find the Right Video Length: Experiment with different video durations to determine what keeps your viewers engaged. Analyze your Instagram Analytics to gather insights and identify the ideal content length for your audience.
  • Optimize Your Hashtags: Use relevant and targeted hashtags to categorize your posts and attract a specific audience. Research popular real estate hashtags and incorporate them into your posts to increase discoverability.
  • Engage with the Instagram Community: Engage with other real estate pages that have a larger following by leaving thoughtful comments and insights on their posts. This can attract new prospects to your account and increase your visibility.
  • Optimize Your Profile for Search: Incorporate keywords related to your profession and niche into your username, bio, and captions. This can help your profile appear in relevant search results and attract users looking for real estate content.
  • Consistently Post on Instagram: Develop a content schedule and post regularly on the platform. Consistency is key to staying top of mind with your followers and attracting new ones. Analyze your audience’s engagement patterns to determine the best times to post.

Conclusion

In conclusion, Instagram can be useful for finding clients in real estate if you use it correctly. It helps you gain trust and make people like you more. But don’t forget, Instagram is just one part of your marketing plan. To be successful in real estate, it’s important to use other marketing channels too. By combining different platforms and strategies, you can reach a larger audience and connect with potential clients in more ways. Taking a holistic approach to marketing will increase your chances of success in the real estate industry.

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