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Best Social Media Marketing Tools in 2024

by | Dec 12, 2023

Nowadays, every marketer is heavily involved in social media. These platforms have made it incredibly easy to find potential customers. However, social media marketing itself is quite complicated. Brands need to carefully plan every move they make. Implementing all of these social media marketing techniques on a large scale requires a significant amount of time, effort, and resources. Because of this, social media teams and agencies are looking for smarter solutions and using top social media marketing tools to automate tedious tasks.

Here is a comprehensive list of some of the best social media marketing tools, so you can easily choose the ones that suit your needs. Before reading this article we suggest you read our article about “Best AI Tools for Social Media for Android/ iOS/ Web”.

Best Social Media Marketing Tools in 2024

1. Brand24

Brand24
PricingMonthly Cost (Annual Billing)
Free trial
Individual$79
Team$149
Pro$199
Enterprise$399

Brand24 is a powerful social media listening tool that uses artificial intelligence (AI) to help you understand what people are saying about your brand. It’s great for gathering insights, analyzing competitors, tracking brand mentions, and understanding audience sentiment across the internet. It also helps you find influencers in your industry and provides important metrics like reach and awareness.

Key Features:

  • Tracking hashtags
  • Monitors 25 million public online sources
  • Supports 108 languages
  • Advanced sentiment analysis
  • Access to over 80 specialists
  • Mentions feed
  • Marketing analytics
  • Influencer Influence Score
  • Wide range of filters

Channels:

Brand24 covers a wide range of platforms, including:

  • X (Twitter)
  • Facebook
  • Instagram
  • YouTube
  • Spotify
  • News
  • LinkedIn
  • Blogs
  • Forums
  • Reviews

2. Sendible

Sendible
PricingMonthly Cost
Free trial
Creator$29
Traction$89
White Label$240
Custom planContact team

Sendible is a versatile tool for social media marketing and management. It’s perfect for brand managers, digital agencies, marketing teams, and small to medium-sized businesses looking to expand their audience.

Sendible helps you optimize your posts for each social media platform and schedule them to be posted at the best times for maximum engagement. You can also create and review your social media content calendar using this tool. It provides detailed reports on your campaign’s performance through built-in analytics tools. What sets Sendible apart is their collaborative approach, working with you as a team instead of just selling you a product.

Key Features:

  • Direct scheduling of posts
  • Customization options for your content
  • Branded dashboard (available in the White Label plan)
  • Automated reporting via email (available in the White Label plan)
  • Ability to engage and respond to comments
  • Direct posting to supported social networks
  • Client dashboards (available in the Traction and White Label plans)
  • Priority Inbox
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Channels:

  • Facebook
  • Instagram
  • LinkedIn
  • YouTube
  • X (Twitter)
  • TikTok
  • Google Business Profile
  • WordPress

3. Agorapulse

Agorapulse
PricingMonthly Cost
Free trial
Standard$49
Professional$79
Advanced$119
CustomContact for pricing

Agorapulse is a useful tool for mid-sized agencies and businesses to market their brand on social media. It allows you to schedule your posts and engage your audience through contests, promotions, and quizzes. Agorapulse helps you identify your best-performing content, track trends, and use user behavior data to receive recommendations for your social media content. You can also monitor your team’s performance by tracking response times for brand conversations.

Moreover, Agorapulse provides in-depth analytics to improve your social media strategy. Their social listening tool allows you to monitor brand conversations, respond to urgent discussions about your brand, and discover new feedback from your audience. Agorapulse also offers a new product called Writing Assistant, which is an AI-powered tool that helps you enhance your writing, schedule new content, and experiment with different approaches that resonate with your audience.

Key Features:

  • User-friendly interface
  • Unified social inbox
  • Easy publishing
  • Access to free tools like Facebook Ads Report
  • Power Reports feature
  • Social Media ROI feature

Channels:

Agorapulse supports a wide range of social media channels, although the specific networks may vary depending on the product.

  • Facebook
  • Instagram
  • LinkedIn
  • X (Twitter)
  • YouTube
  • Google Business Profile
  • TikTok

4. BuzzSumo

BuzzSumo
Pricing PlansNumber of UsersMonthly Cost
Free TrialN/AN/A
Basic1$119
Content Creation5$249
PR and Comms5$249
Suite10$499
Enterprise30$999

BuzzSumo is an excellent tool for small businesses, marketers, agencies, and large brands who want to enhance their social media marketing efforts. It provides valuable features to help you generate fresh ideas for your social media posts. The Content Ideas Generator uncovers insights about search engine optimization (SEO) and suggests trending content ideas. Moreover, the Content Research feature provides access to social engagement data gathered from billions of articles. With the Monitoring feature, you can keep track of brand mentions, monitor your competitors, and understand the sentiment of your audience.

BuzzSumo is also useful for discovering popular content and finding relevant influencers in your specific field. This enables you to maximize the benefits of content marketing and influencer marketing.

Key Features:

  • Powerful APIs
  • Competitive benchmarking
  • Comprehensive keyword tool
  • Geographic filtering

Channels:

  • Facebook
  • X (Twitter)
  • Reddit
  • Pinterest
  • Instagram
  • YouTube
  • TikTok
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5. Audiense

Audiense
Pricing PlansMonthly Cost
Free planFree
Twitter Marketing€39
Audiense Intelligence€1199
EnterpriseCustom

Audiense is a helpful tool for brands, agencies, freelancers, nonprofit organizations, and educational institutions. It provides social intelligence to assist you in identifying and categorizing your target audience. With Audiense, you can also enhance your audience engagement by accessing detailed insights about your audience. Additionally, it offers Twitter direct message chatbots to facilitate communication.

Key Features:

  • Detailed analysis of digital audience
  • GDPR compliance
  • Tweet Binder for Twitter hashtag analytics
  • X (Twitter) follower research
  • Advanced filtering
  • Machine learning capabilities

Channels:

While the Audiense website does not specify the supported channels, it collects data from social networks such as Twitter, Facebook, Instagram, and YouTube.

6. X Analytics / Twitter Analytics

Pricing PlansMonthly Cost
PlanX Analytics is completely free to use.

X Analytics is a great tool for all Twitter users, whether you’re an individual or a business. If you’re using X for your social media marketing, it’s recommended to also use X Analytics. This tool makes it easy to track the performance of your marketing campaigns by monitoring your dashboard page, Tweets page, and conversion tracking page. The data it provides gives you valuable insights about your audience, helps you make informed decisions, and allows you to keep an eye on your growth on the platform. 

Key Features:

  • Monitoring of tweet activity
  • Twitter Cards

Channels:

  • X (Twitter)

If you are working on X professionally, we suggest you read our article about “Best Twitter Tools to Use in Your Marketing Strategy”.

7. Hashtagify

Hashtagify
Pricing PlansMonthly Cost
FreeN/A
Personal$29
Business$86
Enterprise$311

Hashtagify is a useful tool for brands looking to enhance their hashtag marketing. If you want to discover relevant hashtags for your business, Hashtagify is the way to go. It allows you to research hashtags specifically for Instagram and Twitter, and it even helps you identify the top influencers who use those hashtags.

Key Features:

  • Hashtag suggestions for Instagram and Twitter
  • Insights on popularity trends
  • Prime Tracker for influencer marketing

Channels:

  • X (Twitter)
  • Instagram

8. Analisa

Analisa
Pricing PlansMonthly Cost
BasicFree
Premium$69
Plus$149
Pro$239

Analisa is a social analytics tool that is great for small businesses, big companies, marketers, agencies, and influencers who want to improve their understanding of social media.

Analisa.io uses artificial intelligence to provide detailed insights into Instagram, Twitter, and TikTok profiles. It can also analyze your followers and hashtags. This helps you find your best-performing posts, learn from your competitors’ strategies, understand your audience’s demographics, and more.

In addition to competitor analysis, Analisa also offers information about your followers’ demographics and authenticity. It can provide historical data on your posts and analytics.

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Main Features:

  • Campaign reporting: Get reports on your social media campaigns.
  • Follower authenticity audits: Assess the authenticity of your followers.
  • Geolocation mapping: See where your followers are located.
  • Profile comparison analysis: Compare your profile’s performance with others.
  • Profile and hashtag activity analysis: Analyze the activity on your profiles and hashtags.
  • Profile and hashtag performance analysis: Evaluate the performance of your profiles and hashtags.

Supported Channels:

  • Instagram
  • TikTok
  • X (Twitter)

9. Awario

Awario
Pricing PlansMonthly Cost (Billed Annually)
Starter$29
Pro$89 – $119
Enterprise$249 – $399

With Awario, you can easily find mentions of your brand on social media. You can also keep track of how these mentions are growing and how many people they reach, which helps you understand how your brand is growing. Additionally, you can use the tool to generate leads and find potential customers. Awario also allows you to connect with influencers, analyze what your competitors are being mentioned for, and improve your brand’s reputation and awareness. It searches through over 13 billion web pages every day, so you get a lot of data to monitor your brand.

Main Features:

  • Analytics: Get insights and data about your brand’s mentions.
  • Real-time social insights: Stay updated with what’s happening in real-time on social media.
  • Tracks mentions for keywords in any language and location: Monitor your brand’s mentions in any language and location.
  • Awario Leads for lead generation and social selling: Use the tool to find potential customers and generate leads.
  • White labeling for reports (Enterprise plan only): Customize and brand your reports if you choose the Enterprise plan.

Supported Channels:

Awario helps you discover brand mentions from a variety of online sources, including blogs, forums, news sites, and social media platforms like:

  • X (Twitter)
  • Facebook
  • Instagram
  • Reddit
  • YouTube

10. Tailwind

Tailwind
Pricing PlansMonthly Cost
Free ForeverFree
Pro$19.99
Advanced$39.99
Max$79.99
EnterpriseCustom pricing based on needs

Tailwind is a great tool for small businesses and large companies that want to improve their marketing efforts.

With Tailwind, you can easily create and schedule posts on two powerful visual marketing platforms: Pinterest and Instagram. You can upload multiple posts at once, pin them to multiple boards, and schedule them using a simple drag-and-drop calendar. Tailwind helps you create personalized marketing plans, write high-quality content, streamline your scheduling process, and optimize your social media performance.

Main Features:

  • Visual content scheduling: Schedule your visual content in advance.
  • Advanced analytics: Get detailed insights and data about your social media performance.
  • Smart.bio custom link: Customize your bio link on Instagram.
  • Hashtag finder: Find relevant hashtags to use in your posts.
  • Integrated calendar: Plan and schedule your posts using a calendar interface.
  • Over 20,000 Tailwind communities: Join communities to connect with like-minded individuals.
  • Ghostwriter AI writing tool: Use an AI-powered tool to help you write engaging content.

Supported Channels:

  • Pinterest
  • Instagram
  • Facebook

Conclusion

In conclusion, using these helpful social media marketing tools can help marketers improve their strategies, save time, and make a bigger impact on social media. It’s important to keep up with the latest tools and technologies to stay ahead in the ever-changing world of social media marketing. Also, if you need more tools, just leave us a comment and share your experience with us. 

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