Copyrights exist at Twitter, as they do at other companies. The social networking platform has established guidelines for how others may use its well-known logo. As there are certain things that you are not allowed to do to the Twitter logo.
What is the origin of Twitter’s blue bird?
This was hardly the only development that took place in 2006. Yes, the appearance of the blue bird, the platform’s iconic logo, was another shift. This bird was purchased for $15 on iStock and was developed by Simon Oxley, who got just $6 due to commissions at the time. Why did Twitter choose a bird as its logo? To continue with the platform’s name, which references to the sound of particular birds. To convey a message. Tweets are sent flying away as quickly as a bird. In terms of symbolism, a bird represents either freedom or achievement. This first bird wasn’t used as the official Twitter logo because iStock would not approve it. As a result, it was just used as the site’s header.
Fun fact: This bird was called Larry after Boston Celtics basketball icon Larry Joe Bird.
Some businesses have internal stylesheets that outline how they want you to speak about the business, show pictures, and even refer to another business or person. Twitter has published its rules. As we all know, putting things out there publicly can result in misuse and abuse on some degree. This is why Twitter has its own set of regulations. To begin, the T in Tweet must always be capitalized. However, when it comes to Larry (yep, the Twitter bird has an actual name), things become much more serious. After all, “Twitter is the bird, and the bird is Twitter,” Twitter stated on their blog following their rebranding in 2012.
Twitter’s Icon Usage Policies and Procedures
So, if you’re ever courageous enough to do something with their logo, here are the restrictions (You might change your mind after getting through this list).
- Blue or white: Don’t even think about making it red or green for Christmas. Color printing may have certain limits. The Twitter logo may be shown in black with prior permission from Twitter. Never use patterns or various colors.
- Keep the bird away from anything else: Twitter demands a free area of at least 150 percent of the width of the logo.
- Don’t imply a connection: Unless you are linked with Twitter in some manner and have their consent, don’t imply Twitter has anything to do with you. Do not place your logos next to their logo, and do not include it on event pages (this can suggest that Twitter endorses it).
- Keep the bird upright: Twitter provides easy-to-use Twitter logo downloads. However, do not rotate, edit, or modify it. You can’t skew, rotate, stretch, or modify the orientation either.
- Please do not invite any feathery friends: Do not put the Twitter bird in with other birds or any other animals. Don’t stack numerous logos, multiply them, or encapsulate them in a design.
- Don’t try to animate the bird: Larry can’t fly, so don’t try to make him flap his wings! There will be no chatting or chirping. Make no use of outlines, drop shadows, or gradients. Don’t add anatomy (such additional wing or feet) or components like speech bubbles.
- Don’t use old Twitter logos: Twitter demands that you also remove all prior Twitter logos and birds. Do not make them public. Use just the most recent version of the Twitter bird.
- Don’t put the bird on your book’s cover: Don’t use the Twitter logo, even if it’s regarding Twitter. This also applies to educational, instructional, and guide publications, as well as conference publications. It also applies to any product.
- Don’t overestimate Twitter’s role in your promotion: Don’t make the Twitter bird bigger than your logo.
- Use a different backdrop than the bird: They know you like Twitter, but one bird is plenty, and it’s smack in the middle of your Twitter site.
- Don’t make your own “Tweet” and “Follow” buttons: Twitter recommends that you utilize the buttons they designed for you unless technically essential.
It may appear to be micromanagement, but the internet will become confused if users publish previous versions of the Twitter logo. Twitter applications will receive higher downloads if individuals include the Twitter logo in their logos. In a nutshell, they’re merely defending their brand.
Guidelines for Acceptable Usage
Twitter, on the other hand, wants you to promote them, so they have some “yeah, this is absolutely fine with us” guidelines.
- Equal sizing: In print, you can use the Twitter bird next to your @username or write, “follow us/me on Twitter.” The logo, however, must be the same size as your # or @ sign.
- Attribution: To attribute a Tweet in print, format it to look like a Tweet and place the little Twitter bird logo beside the @username. The bird and the text should be the same size.
Restrictions like these are common when it comes to famous brands and businesses and it’s understandable because they need to protect their brand. We hope this article helped you learn about these restrictions and how you can navigate through them.