This year’s Insomnia Gaming Festival will bring together TikTok’s thriving community of gamers, cosplayers, and streamers to celebrate all things gaming.

TikTok, as an official partner of this year’s Festival, will provide a plethora of incredible entertainment for visitors and the TikTok community to enjoy throughout the Festival, including live gameplay and merchandise.

Those attending the Festival will have access to incredible content, with vertical screens showing TikTok content all weekend, and they will also be able to find the schedule for the Festival on TikTok’s dedicated Insomnia Gaming Festival page. TikTokers can also use the #i70 hashtag to share their favourite Festival moments.

Visitors can meet top TikTok gaming creators such as @Sophiesnazz (383K followers) and @TigressX (969K followers), who will be sharing gaming tips. To ensure that no one misses out on the Festival, creators will be sharing behind-the-scenes content on their TikTok channels.

Gaming has found a home on TikTok, where the #Gaming hashtag has received 418.6 billion views. The platform is a place where everyone, from die-hard gamers to casual gamers, can find their fandom and fuel their gaming interests. According to our research, 75% of TikTok gamers discovered new gaming content on TikTok.

TikTok is also a buzzing hub of gaming culture, with the platform facilitating interactions between audiences, creators, and publishers. This opens up new and exciting opportunities to play, discover, and be entertained. TikTok’s gaming community is evolving and growing, connecting gamers from all over the world through gameplay, tutorials, cosplay, and memes.

TikTok UK Gaming Operations Manager Adriano Galdieri and Gaming Operations Manager Rebecca Garnett: “TikTok is the place to go for unmissable gaming content, whether you are a dedicated hardcore gamer or a casual player. With over 30,000 attendees, Insomnia is a massive event, and we’re thrilled to be collaborating with the Festival to give people the opportunity to experience everything gaming on TikTok. We can’t wait to see you there!”

Source: tiktok.com