Instagram is the most popular social media platform for influencer marketing, and it is popular with both companies and influencers. Instagram influencers are growing increasingly famous and valuable, especially given the platform’s tremendous expansion over the last five years. There are now a multitude of Instagram male influencers on the network, encompassing a wide range of specializations and interests. These influencers are often creative, inspiring, and entertaining to watch. They generate meaningful and entertaining content that engages their viewers, which is how they originally became influential. Below I have listed the top 12 Instagram male influencers you should follow.
#1: Alex Moe (@themacrobarista)
Alex Moe is a Starbucks barista with over a million Instagram followers, and there’s a reason for this large following. He makes macro-friendly copies of Starbucks beverages with slight differences. And he uses Instagram to teach his fans how to get these beverages at any Starbucks.
#2: Adam Gallagher (@iamgalla)
Adam Gallagher is one of the most influential people on Instagram, with 1.7 million followers. His major focus is on style, and his feed is full of photos of him in nice, simple outfits. His fans flock to him for fashion forecasts and style inspiration. Bloglovin even gave him the “Best Men’s Fashion Blog” award.
#3: Eugene Lee Yang (@eugeneleeyang)
Eugene Lee Yang rose to fame as a producer for BuzzFeed, where he appeared in several of their videos. He’s one of the Try Guys, a BuzzFeed-created group that has subsequently launched an independent channel with 5.8 million followers. Eugene is well-liked for his sharp sense of humor and vibrant personality. He has 2.4 million Instagram followers and usually posts fashion and entertainment content.
#4: Nickelson Wooster (@nickwooster)
Nick Wooster is living proof that age has nothing to do with fashion. This 58-year-old fashion expert is well-known for his distinct sense of style and tattoos. He has collaborated with well-known fashion brands such as Polo Ralph Lauren and Neiman Marcus. He has built a sizable Instagram following of a million people.
#5: Nick (@dad_beets)
If you like food, you’ll enjoy this next influencer. Nick, also known as “Dad Beets,” is a culinary influencer who frequently shares delicious food photos on Instagram. He photographs his own preparations, cuisine served at his favorite places, and personal narratives and suggestions. He has close to 60,000 followers on Instagram and has received the SAVEUR Blog Award for Best Food Instagram.
#6: Jim Chapman (@jimchapman)
Jim Chapman, a member of the original influencer generation, has been at the forefront of social media influencer marketing for more than a decade. Jim is best known for providing content centered on men’s fashion and grooming, but he also dabbles in lifestyle and frequently posts daily vlogs, offering his audience insight into his daily routines and a behind-the-scenes look at all of his work. Jim is an Internet sensation with over six million followers across various social media channels. This has allowed Jim to branch out into other areas of his online profession, such as visiting London Fashion Week with luxury designers, dabbling in modeling, and becoming a monthly contributing editor for British GQ – is there anything he can’t do? Jim has collaborated with several big companies, including Hugo Boss, Calvin Klein, Jaguar, and Mercedes.
#7: Gaz Oakley (@gazoakley)
Gaz Oakley is a Welsh food influencer best known for his vegan dishes. He currently has 630,000 Instagram followers and posts pictures of his delicious vegan cuisine. Gaz’s desire to put a vegan spin on classic foods like mac and cheese has helped him gain followers. He posts the whole recipes on YouTube, where he has 623,000 subscribers, and then promotes the links on Instagram.
#8: Phil Cohen (@thepacman82)
This influencer’s Instagram account might be described as clean and organized. Phil Cohen is an art director and fashion influencer with 870,000 followers on Instagram. Rather than posing in his outfits, he puts them in an orderly fashion. In 2017, he was even nominated for a Shorty Award in fashion. Phil has collaborated with fashion brands such as Mango, Todd Snyder, and Life After Denim.
#9: Kevin Curry (@fitmencook)
Kevin Curry is one of the most popular culinary Instagram male influencers, with 1.6 million followers. His account is geared toward sharing nutritious recipes that go along with his workout program. What distinguishes him is that he caters to both English and Spanish speakers by writing subtitles in both languages. Because he appeals to a bigger audience, this has played a significant part in increasing his following.
#10: Justin Livingston (@justinliv)
Justin Livingston is a New York-based fashion and lifestyle influencer and the creator of Scout Sixteen, a lifestyle and travel blog. His Instagram page highlights his most recent outfits and style forecasts, and he has over 290,000 followers on the platform. Justin’s impact and visual sense have led to collaborations with major brands such as H&M, Nivea, and Dunkin’ Donuts.
#11: Wayne Goss (@gossmakeupartist)
This English makeup artist rose to prominence on YouTube, where he has 3.9 million followers. He’s also made a name for himself as a beauty and cosmetics blogger on Instagram, where he has 700,000 followers. He gives techniques and honest critiques using his 15 years of beauty experience, earning him a dedicated following. He even has his own makeup brush line.
#12: Quin Schrock (@everchanginghorizon)
Quin Schrock is now one of the greatest adventure photographers on Instagram. This influencer, who is based in Oahu and Southern California, has always been an adventurer at heart, even as a child. He takes beautiful images of tourist locations such as Australia, Mexico, and the Philippines. These photographs have helped him gain a massive 1.2 million Instagram followers. Top brands such as GoPro, Sony, Apple, Adobe, and Nintendo are among his many clients.
These are the top 12 Instagram male influencers to follow in 2022. Some are well-known for their fashion sense, while others are well known for their culinary skills. Some even create photography as art, while others document their travel experiences with gorgeous photos. While their content isn’t identical, they have one trait: they all produce high-quality content worth following.