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Top 20 Instagram Female Fitness Influencers You Need to Follow in 2024

by | Dec 29, 2023

The fitness and wellness business is seeing rapid growth. And a major part of it is due to fitness influencers’ social media content. People enjoy the self-paced style of influencers’ online fitness programs. Many non-celebrity influencers are average individuals who have gone through their own fat-to-fit transformations, which adds to their relatability. Fitness influencers also add value to their partner brands. Brands that work with influencers see increased customer engagement and loyalty, more revenue, and a higher return on investment. This post will introduce you to the top 20 Instagram female fitness influencers.

Who Are the Top Female Fitness Influencers on Instagram?

Female fitness influencers are available in a variety of sizes and shapes. Our list includes yogis, athletes, bodybuilders, stay-at-home parents, and models. You can select the influences that best suit your training style and fitness level.

1. Michelle Lewin

Michelle Lewin

Michelle’s path from clinic technician in Venezuela to the top Instagram fitness influencer is remarkable. Her training videos and health tips are popular among fitness lovers all around the world. Michelle is the owner of a supplement and fitness equipment company. Fitplan for Android and iOS, and Mealplan for Apple smartwatch users, were also developed by the enterprising influencer.

2. Jennifer Selter

Jennifer Selter

This New Yorker has been a fitness enthusiast since she was in her teens when she worked as a desk attendant at a neighborhood gym. Jennifer’s Instagram is full of body-building tips and quick training routines. Her exclusive booty-boosting technique has gone popular among fitness enthusiasts on the internet.

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3. Kayla Itsines

Kayla Itsines

Kayla is one of the most well-known female fitness influencers on Instagram and the author of the popular “Body-Building Guide.” She offers post-pregnancy exercises and low-calorie recipes on her account. She even uploads HD videos to YouTube, where she has amassed a 10-million-strong community of fitness enthusiasts.

4. Lauren Drain

Lauren Drain

Lauren is a certified nurse who also works as a personal trainer. This adventure addict has made a reputation for herself as a fitness influencer. Her pro-level training routines and nutrition guides have a large following on Instagram.

5. Massy Arias

Massy Arias

Massy Arias, the CEO of TRU SUPPLEMENTS, has created a name for himself in the business sector as well as the fitness influencer industry. Yoga and exercise videos appear on her account. She also enjoys sharing user-generated content from her fans, such as before-and-after photos.

6. Emily Skye

Emily Skye

Emily is an inspiration to moms who are struggling to get back into shape after having a baby. The influencer, who has a gorgeous kid of her own and is expecting another soon, publishes videos of pre and postnatal workouts. She is also the co-founder of James Cosmetics and a fitness blogger for several publications.

7. Rachel Brathen

Rachel Brathen

Rachel Brathen, often known as Yoga girl, is a Swedish fitness influencer who enjoys yoga. The best-selling author is also the host of the @yogagirlpodcast. She teaches yoga practices and ideas for maintaining mental, physical, and spiritual well-being.

8. Alexa Jean Hunt

Alexa Jean Hunt

Alexa knows the significance of incorporating workout regimens into hectic schedules as a mother of two small children. That’s why she developed the home-exercise app Bode by Lex. She has created a wellness guide for new mothers. She frequently incorporates her girls into her gym sessions, which is a frequent thing for most working mothers.

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9. Nikki Blackketter

Nikki Blackketter

Nikki’s YouTube channel is extremely popular for its booty- and leg-workout routines. Nikki is a beach lover and enthusiastic bodybuilder from California. She posts daily vlogs on weight lifting and intense aerobic workouts.

10. Whitney Simmons

Whitney Simmons

This fitness influencer is also an excellent affiliate marketer. Whitney is a Reward Style and Amazon influencer. So, if your company has a presence on these platforms, you can use her name to increase sales. She writes on her YouTube channel about a range of topics, including snack hacks, aerobics, and living a healthy lifestyle.

11. Sarah Day

Sarah Day

This Australian social media star believes in healthy living and frequent exercise. Sarah also has profiles on Instagram and Facebook, where she posts about diet ideas, natural healing, and vigorous exercises. She writes about pilates and core cardio routines on YouTube every three days.

12. Cassey Ho

Cassey Ho

Cassey Ho, a.k.a. Blogilates, has over ten years of experience as a YouTuber and fitness influencer. Her channel features grueling boot camps, full-length pilates, and entertaining behind-the-scenes (BTS) clips from her day. She also posts clothing and workout-related posts on her Instagram.

13. Heidi Somers

Heidi Somers

Heidi’s more famous name is BuffBunny, which she also uses on Instagram and on her website. Her clothing collection, the Buffbunny collection, caters to plus-size ladies. She posts full-body exercises and body-makeover challenges on her YouTube channel.

14. Paige Hathaway

Paige Hathaway

Paige Hathaway, a fitness model, mom-to-be, and pizza enthusiast, is a top YouTube fitness influencer. Her feed is full of variety, from pregnancy vitamins to sweat-inducing workouts. Paige also enjoys sharing motivational advice and makeup tutorials.

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15. Anllela Sagra

Anllela Sagra

Anllela is the influencer to follow if you appreciate the muscled appearance. She posts about anything fitness-related, such as physical changes, full-fledged training plans, challenges, and shoppable merchandise.

16. Kelsey Wells

Kelsey Wells

Many people have signed up for Kelsey Wells’ 52-week PWR (power) challenge. It’s clear from her Instagram Stories, where her followers proudly upload before-and-after photos. Kelsey’s content includes a fantastic combination of recipes, burn-out sessions, behind-the-scenes footage from events she visits, and personal photos.

17. Noel Arevalo

Noel Arevalo

Noel Arevalo, a national-level athlete (NLA), is a health and fitness instructor. Noel, like the other content creators in this area, provides nutrition advice as well as high-intensity training programs. She enjoys singing and often broadcasts YouTube recordings of her jam sessions in addition to exercising.

18. Amanda Bucci

Amanda Bucci

Amand Bucci is a fitness influencer who hosts the famous podcast Bucci Radio and has won five fitness competitions. Her YouTube channel has booty workouts, self-help advice, vacation workouts, and business skills, among other things.

19. Ashley Nocera 

Ashley Nocera 

Ashley has a YouTube health channel, a clothing company, and a hashtag called #NOCERANATION. Her feed is constantly full of exciting stuff, such as how she changed her figure and how-to videos for splits.

20. Natacha Oceane 

Natacha Oceane 

Natacha is a one-of-a-kind fitness influencer who collaborates with other experts to design and distribute health manuals. British Olympian Renee McGregor provided feedback for her “Home. Reload Training Guide.” She also has a variety of resistance bands and fitness equipment.


That concludes our list of fit-and-fab Instagram female fitness influencers and YouTube influencers. As you can see, we’ve covered everything from yogis to business owners. All that remains is for you to select the influencers who provide value to you.

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