Top 6 Richest Influencers on Instagram

Marketing evolves at the same rate as the world around us. Marketers are continuously looking for new ways to advertise their products, and an increasing number of businesses are turning to social media influencers to help them get new customers. Influencers on social media are quickly becoming celebrities in their own way. As a result, their fans are eager to help them in any way they can. What better way to profit on this than to create a partnership with the next big thing? This article will go through the top 6 richest influencers on Instagram and their brand partnerships.

#1: Lele Pons 

Lele Pons is a comedian, actress, and singer best known for her Vine videos of short slapstick comedy routines (and now YouTube). Pons has 50.2 million followers and is still growing. She earns more than $180,000 every sponsored post. She has become important when it comes to targeting the Gen Z demographic, thanks to sponsored partnerships with MTV, Budweiser, Google, and Tinder. While her videos are often comedic, her Instagram is full of personal posts about her daily life. As a result, beauty companies like as CoverGirl and Tarte have asked her to collaborate. She was selected CoverGirl’s newest ambassador in 2017, and in 2019, she worked with Tarte to develop her own line of eyeshadow, lip gloss, and false lashes. Pons’ many abilities, as well as brand partnerships, making her the ideal influencer to collaborate with; she does not limit herself to certain items or industries when it comes to sponsorships!

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#2: Huda Kattan

Huda Kattan is an entrepreneur, makeup artist, and beauty blogger. She studied economics in college but was always interested in beauty and began her profession as a celebrity makeup artist in 2010. As her makeup artistry business progressed, she launched her own beauty blog, Huda Beauty. She expanded her empire from there! Huda launched her own false eyelash brand shortly after garnering a huge following from her job as a MUA and through her blog. When Kim Kardashian was photographed wearing her false lashes, they surged to the public overnight, and the rest is history! Huda now operates a multi-million dollar makeup company while still posting beauty tutorials on Instagram on a monthly basis. She now earns $158,515 on average every sponsored Instagram post.

#3: Addison Rae

The southern beauty earns over $155,800 every post and has approximately 40 million Instagram followers. Addison Rae is a singer and actor in addition to being an on of the richest influencers on Instagram. She made her music debut in March 2021 with her hit single “OBSESSED,” and she had her big screen debut in late August 2021 with her first film He’s All That, a remake of the late 90’s classic She’s All That. Also, she has collaborated with major companies such as American Eagle, OLAY, Chipotle, SHEIN, and others. She attended the 2021 Met Gala after being invited by Team YouTube. Despite her newness, she is becoming increasingly influential and relevant in pop culture.

#4: Sommer Ray

Sommer Ray is a fitness model and Instagrammer who has over 26 million followers. She is most recognized for her short fitness videos and engaging content, and each sponsored post earns her an average of $86,000. Despite having her own activewear company (Sommer Ray’s Shop) and subscription box, she isn’t afraid to collaborate with other brands that match with her online character. She enjoys all things fitness and has her own training regimen using the app FitPlan. Ray also starred in PrettyLittleThing’s workout wear campaign. She also collaborated with to decorate her new flat and has a long-standing relationship with underwear brand PSD Underwear. Ray’s funny nature and honesty in her social media posts make it easy for followers to relate to her. As a result, many of her fans are quick. can help her with branded partnerships or even her own business ventures, making her a great prospect for your next collaboration!

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#5: David Dobrik

David Dobrik is a YouTube sensation and a founder member of “The Vlog Squad,” a group of comedians. His pranks, sketches, and vlogs with friends led him to stardom, and he now has over 11 million Instagram followers alone. His relatable content and inside look into his life on social media consistently attract new followers from all walks of life, making him one of the most sought-after and richest influencers on Instagram when it comes to branded content; at an average of $70,000 per post, you, too, can become one of David’s most talked-about brands! Most notably, Dobrik frequently collaborates with the ticketing app SeatGeek. The company sponsors several of David’s videos, which helps pay some of his crazier pranks and gifts to friends. Dobrik has long-standing collaborations with Chipotle, the Honey app, and Electronic Arts, in addition to SeatGeek. While “long-term collaborations are where the money is,” Dobrik has also done lucrative one-time transactions. Dobrik’s sponsored content is perfect, from Curology to Nerf. David’s crazy pranks and jaw-dropping gifts (anyone want a Tesla?) keep fans coming back for more. And as a result, brands jump on board. David’s sponsored content is all highly successful, and there is absolutely no disadvantage to working with him!

#6: Michelle Lewin

Michelle Lewin is a fitness influencer, model, and entrepreneur on Instagram. She started her start on Instagram by sharing fitness suggestions and health advice, and she has grown rapidly since then. Lewin has become a cornerstone of the Instagram fitness community, with 15 million followers, a book deal, her own online training platform, and a fitness apparel brand! Michelle earns more than $33,900 each sponsored article on average. However, because she is so busy operating her own businesses outside of social media, she is now stepping away from sponsored posts!

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The list of the richest influencers on Instagram includes football players, actresses, models, content creators, and others with unique talents. It is not simple to become a social media icon. Every character on the list has worked hard to maintain their position and become influential. However, this difficult path also leads to a better result. The more productive a person is, the higher their salary may be.

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Sarah M

Sarah M


Sarah is the founder, owner, editor, and writer at Social Media Notes. She also does SEO, SMM, and is the SEO consultant for various companies. We hope that reading the blog posts on Social Media Notes would bring you more knowledge, and insight. Welcome to Social Media Notes!

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