Twitter Puts Recommended Tweets in Feeds

by | Dec 5, 2022

Recommended Tweets

Twitter is making its recommended tweets visible to all users, including those who had been able to ignore them up until this point. The following is what the company says in its announcement:

“We want to ensure everyone on Twitter sees the best content on the platform, so we’re expanding recommendations to all users, including those who may not have seen them in the past.”

Twitter provides a link to a blog post that was published in September and describes how recommendations work. In a nutshell, recommendations are pre-selected tweets from accounts that you do not already follow based on an algorithm. Twitter’s goal is to help its users in finding other accounts that they might be interested in following by suggesting tweets to appear in the primary feed alongside other content. Because of this change, it is not certain that users who have previously seen recommended tweets will start seeing more of these tweets.

According to Twitter’s announcement, those who were not previously getting recommended tweets will now start seeing them after this update. However, actual users have reported seeing a rise in the number of tweets that are recommended to them. Some users are even getting recommendations in the page where they see their notifications. Switching to the chronological feed will allow you to avoid seeing any suggested tweets altogether and is an option if you find that you are seeing too many of them.

You can get an idea of the general consensus regarding recommendations and the lack of choices for turning them off by looking at the ratio in the tweet that was just above. A considerable portion of Twitter users who are vocal about their opinions would want to see recommendations that are more relevant to their interests or have more ways to disable them.

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A few months ago, Twitter’s CEO, Elon Musk, voiced his disagreement with the platform’s recommendation algorithm and said that he favors the chronological feed, stating that “Chronological tweets seem much better than what ‘the algorithm’ suggests”

Could the fact that Twitter has increased the number of tweets it recommends indicate that the algorithm has been improved? By clicking the icon with three dots that is located next to specific tweets, you have the option to customize your suggestions. You then have the option to state that you are “not interested in this tweet,” or you can go one step further and mute the account, which would prevent Twitter from recommending it to you in the future. It is true that this approach of improving Twitter’s recommendation system is tedious, but it is currently the only viable option to switching to the “Latest Tweets” view.

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Sarah M

Sarah M


Sarah is the founder, owner, editor, and writer at Social Media Notes. She also does SEO, SMM, and is the SEO consultant for various companies. We hope that reading the blog posts on Social Media Notes would bring you more knowledge, and insight. Welcome to Social Media Notes!

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