Twitter to Pay Verified Users for Ads in Replies, Musk Says

by | Jun 11, 2023

Elon Musk, the owner of Twitter, announced that the company will soon start compensating verified content creators for the advertisements they include in their replies. The first payment block will be approximately $5 million.

Elon Musk, who purchased Twitter in October of last year, stated in a tweet that only verified users will be eligible for compensation, and only advertisements served to verified users will count towards the payment.

Following Elon Musk’s acquisition of Twitter, the company has faced challenges retaining advertisers due to concerns over ad placement following layoffs of thousands of employees. The announcement of payments to verified creators for ads in their replies coincides with the appointment of Linda Yaccarino, an experienced advertising executive from NBCUniversal, as Twitter’s new CEO.

According to a statement made by Musk in March, Twitter earns about 5 to 6 cents per hour of attention from users. Musk suggested that this amount could increase to 15 cents or more per hour by featuring more relevant and timely advertisements.

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Sarah M

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Sarah is the founder, owner, editor, and writer at Social Media Notes. She also does SEO, SMM, and is the SEO consultant for various companies. We hope that reading the blog posts on Social Media Notes would bring you more knowledge, and insight. Welcome to Social Media Notes!

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