With a new feature integrated into Meta Creator Studio, Meta is introducing a new way to schedule Facebook Reels. Creator Studio, which is available to anyone with a Facebook Page, allows you to schedule Facebook Reels in three simple steps. The best way to plan ahead with Reels content. Since scheduling Reels in the Facebook mobile app is so much more convenient, most creators should be satisfied with this alternative.
Facebook is one of the most popular social media platforms in the world. It is an excellent place to reach your target audience, with nearly 3 billion monthly active users. Reels enable you to tap into this user base and reach people who are outside of your usual audience and followers. This means a lot to companies and brands looking to expand and showcase their products or services to new potential customers.
As a business owner, scheduling Stories and Reels content can save you a lot of time and make it easier to have content to share on your Page, so think about creating a system every time you create a new live or pre-recorded video, specifically for creating videos to share with your audience.
Everyone has access to Facebook Reels. However, it is a little more complicated than you think. While anyone can browse through FB Reels from anywhere, posting new content is, to say the least, limited. Posting Facebook Reels is only possible through the Facebook mobile app, which is available for iOS and Android. This means that if you normally use your desktop device to post content to Facebook, you may need to switch to your smartphone for Reels. Even so, the upload process is quite simple. We think it’s too simple. After you’ve chosen/created your video content, you must add a simple description and hashtags to the Reel and hit upload.
Step One: Insert Video
The first step to schedule Facebook Reels is to log into Creator Studio. If you haven’t used Creator Studio before, you can use the same login information as your Facebook Page. There are no additional sign-up requirements. Following that, click “Create reel,” which will prompt you to upload a video. The label of the button is misleading because you are not creating the content within Creator Studio. Make the video and save it to your desktop computer ahead of time.
Upload a vertical video of up to 60 seconds in length. You can, however, choose any video size and optimize it in the next step.
Step 2: Video Optimization
After you’ve uploaded the video, go to Creator Studio and optimize it for Facebook Reels. If your video already has a vertical aspect ratio and 60 seconds or less duration, you can skip this step. You can reframe horizontal videos into vertical or square formats. Creator Studio will show you a preview of the video in its new shape on the side of the screen. When you’re happy with how the video looks in Reels format, move on to the next step.
Step three: Schedule the video as a Facebook reel
Finally, add a caption to the Reel and publish it. You’ll also have the option of publishing it right away. Alternatively, if you decide not to publish the Reel, you can save it as a draft during this step. Within Creator Studio, you can monitor the performance of all published Reels.
Instagram Reels are a key focus area for Meta, and there has recently been evidence that native scheduling capabilities are in the works. Alessandro Paluzzi, an app researcher, is documenting the evolution of Instagram’s native scheduling features. In an ongoing Twitter thread, he shares his findings. Paluzzi’s most recent post in the thread indicates that Instagram is working on a way to schedule both posts and Reels within the app. The exact release date of this function is unknown. Although, given how heavily Meta promotes Reels on Instagram and Facebook, I would expect it sooner rather than later.
Reels have become the most popular type of content on Instagram, and the uploading process is much more detailed. Creating Reels on Facebook in the same way that Instagram does may bring these two major social media platforms dangerously close in terms of shared content. Meta may end up confusing users about the differences between these two platforms. – If they haven’t done so already.
If you don’t see a way to schedule Facebook Stories and Reels in Creator Studio, keep in mind that it may not have rolled out to everyone yet, so check other Pages you manage to see if they have the option.