What Makes an Impressive Instagram Bio?

Creating an engaging Instagram bio that captures the attention of your audience should be a top priority for all companies and influencers. The best Instagram bio ideas will help highlight the personality of your brand, promote your business, and persuade others to follow you. In this post, we will go through the vital components for creating the perfect Instagram bio for your company. Here’s how to write the ideal professional Instagram bio. Below are some of the best Instagram bio ideas

Use keywords for the name field

When you click Edit Profile, the first field you’ll see is Name. This is different from your Username, which creates your Instagram profile URL (http://instagram.com/username) and serves as the brand name for your profile page. In fact, the Name field includes the first 30 characters of your Instagram bio and is vital for Instagram SEO. When users search on Instagram, the words in the Name area are examined to see whether they match. So, if you want to rank well in Instagram SEO searches, it is critical that you include keywords relevant to your niche in the Name field (not necessarily your business name, as the title suggests). Emojis can be searched for and should be included in the Name field if available.

Writing the bio

An Instagram bio must make an impression on your followers. It must inform them about your company, what you do, and why they require your services. It must also persuade others to not just follow you, but also to fulfill a specific job of your choice (like visiting your website). And, with only 150 characters for your bio (plus 30 for your Instagram username), this is not an easy task! So, let’s go over the text you should put in your bio.

  • Specific niche or service: If you are in a specific profession or industry niche, or are recognized for providing a specific service, it is critical to make this apparent in your Instagram bio to help you connect with the relevant community straight away.
  • Experience and skills: Sharing your abilities and expertise can help you portray a professional business, develop trust with your target audience, and give them an idea of what you have to offer.
  • Hobbies and interests:  If your brand is focused on you as an individual, then connecting with your fans is essential. To come out as likable and engaging, share a bit about yourself – your hobbies, interests, values, and views.
  • Use your brand’s voice while adding a touch of humour: Using your brand’s voice is essential since it ensures consistency throughout your social networks and allows your audience to instantly recognize you. A dash of humour, on the other hand, will give a human touch, making your brand more relatable.
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Evidently, there is a lot to think about while creating your Instagram bio. But we’re not finished yet. Let’s take a look at some of the other key components you should include in your bio.

Instagram bio

Use emojis

Emojis in your Instagram bio will give your profile a visually new and exciting sense, as well as help your company stand out from the crowd. Emojis also take up less space than words, allowing you to include information about your business that text would not allow. Here are some pointers on how to use emojis in your Instagram bio:

  • Experiment with different combinations of words and emojis.
  • Emojis can be used to highlight significant points in your content or as bullet points to break up text and make it simpler to read.
  • Emojis should always be related to your brand and contribute to the value of your bio.

It is not a good idea to use only emojis without any text. This might be confusing to your target audience and is a waste of valuable brand marketing space. Remember that after you’ve picked an emoji, it’s not permanent. Experiment with different emojis over time to find which ones work best for your company.

Make use of hashtags

Another crucial Instagram approach is to include your branded hashtag in your bio. This will not only increase post engagement but will also help to build a community around your company. You will soon build a strong interactive hub on Instagram by allowing your fans to share their content with you and your community via your branded hashtag. This can help to promote your business and allow your brand to reach a larger audience.

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Call to action

Your Instagram bio is an excellent place to include a call to action. Explain to your audience what you want them to do and, if possible, how they should do it. For example, request that your viewers follow you on Instagram or other social media platforms. If your company offers a service, show your email address to encourage individuals to contact you for a discussion or quote. Brick-and-mortar shops should mention their address and hours of operation so that customers can easily locate and visit them. If you want your audience to visit a certain website, ask them to do so and then enter the URL in the Website section.

Give spacing and line breaks as and when needed

When your bio has a lot of information, it might be tough for others to scan through it. Breaking down your bio into a list or bullet style with nice space makes it easier for others to consume the information. With a list, you can also insert call-to-action buttons underneath your bio.

Include a link in your Instagram bio

Instagram only allows you to include one clickable link in your bio, which shows at the bottom of your bio. The homepage URL of most Instagrammers is shown, which makes sense if your goal is to attract visitors to your site. However, as your company and Instagram goals evolve, so should your website URL link. Consider connecting to your most current product page, a landing page for a recent marketing campaign, your most recent blog post, or your contact page. There are several options here, so make the most of the link in your Instagram bio by changing it to reflect your company goals.

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Select a profile picture

The final step in this process is to choose a profile picture. Your brand logo, which you currently use on your website, marketing content, and other social media platforms, is an easy choice for this. Using an easily recognisable logo can help your target audience recognize you. It will also help build brand recognition by keeping your brand prominent in your niche on social media.

Highlights from Instagram stories

Instagram Stories Highlights is one of the interesting features that a large number of companies use for different goals such as marketing their products, informing people about an upcoming event, providing a peek of behind-the-scenes activities, polls or quizzes, and much more.


As you can see, there are several components to developing a professional Instagram bio for your business. However, your Instagram bio doesn’t have to be static; mix it up a little. Experiment with different emojis, calls to action, text, and other elements. You can learn what your audience responds to and what works for your business by changing your Instagram bio. Best wishes and we hope our Instagram bio ideas helped you create an amazing bio!

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Sarah M

Sarah M


Sarah is the founder, owner, editor, and writer at Social Media Notes. She also does SEO, SMM, and is the SEO consultant for various companies. We hope that reading the blog posts on Social Media Notes would bring you more knowledge, and insight. Welcome to Social Media Notes!

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