LinkedIn has become an essential platform for professionals looking to boost their careers, expand their networks, and access exclusive opportunities. One way to maximize your LinkedIn experience is by subscribing to LinkedIn Premium. However, with different plans available, it can be challenging to determine which one is best suited to your specific needs. In this article, we will explore the features and benefits of each LinkedIn Premium plan to help you make an informed decision.
What is Linkedin Premium?
LinkedIn Premium is a paid subscription service offered by LinkedIn, the professional networking platform. It provides users with enhanced features and tools beyond what is available in the free version of LinkedIn. LinkedIn Premium offers several different plans tailored to meet the needs of different professionals, including job seekers, business owners, sales professionals, and recruiters.
By subscribing to LinkedIn Premium, users gain access to a range of exclusive features and benefits that can help them achieve their professional goals more effectively.
Some of the key features offered in LinkedIn Premium include:
| Feature | Description | |
| 1 | InMail Messages | Send messages to LinkedIn members you’re not connected with directly. Reach out to professionals outside your immediate network, such as potential employers, clients, or industry influencers. |
| 2 | Profile Insights | Gain detailed insights into who has viewed your profile, how they found it, and the ability to see more extensive profiles of viewers. Understand who is interested in your professional profile and identify networking or business opportunities. |
| 3 | Advanced Search Filters | Access more advanced search filters to refine your search for people, companies, jobs, or other relevant content on LinkedIn. Find specific professionals, target customers, or job opportunities that align with your preferences. |
| 4 | Enhanced Visibility | Enjoy increased visibility and priority placement in search results, job applications, and the “Who’s Viewed Your Profile” section. Stand out from the crowd and increase your chances of being discovered by recruiters, potential clients, or business partners. |
| 5 | LinkedIn Learning | Benefit from unlimited access to LinkedIn Learning, an extensive library of online courses covering various professional topics. Acquire new skills, enhance your knowledge, and stay updated on industry trends. |
| 6 | Business Insights | Depending on the plan, gain access to valuable business insights, including data and trends related to companies, industries, and regions. Make informed decisions, identify market opportunities, and stay ahead of the competition. |
| 7 | Integration with CRM Systems | Some LinkedIn Premium plans offer integration with popular Customer Relationship Management (CRM) systems like Salesforce or HubSpot. Seamlessly manage and track your leads and prospects within your existing CRM workflows. |
It’s important to note that LinkedIn Premium is a subscription-based service, and the pricing varies depending on the plan and billing frequency (monthly or annual). LinkedIn also offers a free trial period for users to explore the premium features before committing to a subscription.
In summary, LinkedIn Premium provides users with a range of additional features and tools to enhance their professional networking, job search, sales, or recruitment efforts. It offers increased visibility, advanced search capabilities, direct messaging capabilities, learning resources, and valuable insights to support users in achieving their professional goals.
Who Can Benefit from Using LinkedIn Premium?
Whether you’re looking for a job, running a business, working in sales, or involved in recruiting, there’s a LinkedIn Premium plan designed for you.
Each of the plans is tailored to specific goals and comes with features that align with those objectives. Additionally, you’ll receive InMail credits to improve your communication capabilities.
How Much Does LinkedIn Premium Cost?
The price of LinkedIn Premium depends on the plan you choose. Here are the different plans and their monthly costs:
| Plan | Monthly Cost | |
| 1 | LinkedIn Premium Career | $39.99 |
| 2 | LinkedIn Premium Business | $59.99 |
| 3 | LinkedIn Sales Navigator | $99.99 |
| 4 | LinkedIn Sales Navigator Advanced | $149.99 |
| 5 | LinkedIn Sales Navigator Enterprise | Custom Pricing |
| 6 | LinkedIn Recruiter Lite | $180 |
| 7 | LinkedIn Recruiter | $835 |
| 8 | LinkedIn Learning | $29.99 |
Which LinkedIn Premium is Best for Me?
If you want to determine which LinkedIn Premium plan is best for you, it’s important to understand the features and benefits that each plan offers. Each type of LinkedIn Premium provides various advantages and features. Based on your specific needs, you can select and purchase the plan that suits you best.
Here are some of the features you can access with LinkedIn Premium:
1. Number of Inmails you can send
InMail is a special messaging feature on LinkedIn that lets you send messages to people you’re not connected with. It’s like a way to directly talk to someone even if you’re not friends on LinkedIn. You can use InMail to reach out to potential employers, clients, or other professionals you want to connect with. It’s a helpful tool for networking and finding new opportunities in your career or business.
If you’re using a free account on LinkedIn, you’ll notice that you can only send messages to people who are already in your network.
InMail is a feature that allows you to send direct messages to people on LinkedIn without having to send a connection request first. This means you can skip the step of asking someone to be your connection and go straight to sending them a message.
The number of InMail messages you can send each month depends on the LinkedIn Premium plan you have. Here’s a breakdown:
| LinkedIn Premium Plan | Number of InMail Messages per Month |
| Sales Navigator | 50 |
| LinkedIn Premium Career | 5 |
| LinkedIn Premium Business | 15 |
| Recruiter Lite | 30 |
| LinkedIn Recruiter | 150 |
It’s pretty straightforward: the more you pay for your LinkedIn Premium plan, the more InMail messages you have available to use.
2. See who’s viewed your profile
If you’re using a free account on LinkedIn, you can’t see who has viewed your profile. But with any LinkedIn Premium subscription, you can see a list of all the people who visited your profile in the past 90 days. One cool thing is that you can also filter the profile views to search for specific LinkedIn users. This feature can be helpful if you’re looking for signs of interest from recruiters, potential customers, or job candidates.
If these people are checking out your profile, it means they’re interested in what you have to offer, right? So, you can use that as a conversation starter when you reach out to them.
3. Access to LinkedIn Learning
If you’re using a free account on LinkedIn, you don’t have access to LinkedIn Learning. But with any LinkedIn Premium subscription, you can use LinkedIn Learning and take online courses.
It’s actually one of the best sources of knowledge on the internet, but not many people realize it.
LinkedIn Learning offers a wide range of high-quality content, such as courses on how to find a job, improve your sales skills, or become better at recruiting.
If you have career goals and you’re interested in learning and growing by studying from experts in your field, LinkedIn Learning is definitely worth exploring.
4. Unlimited searches
With a basic LinkedIn account, there’s a limit on how many searches you can do. LinkedIn calls this the “commercial use limit.”
Basically, if LinkedIn sees that you’re using their free search engine a lot for professional activities like finding potential clients or hiring, they might block you from doing more searches.
But if you upgrade to Premium Business, Sales Navigator, or Recruiter license, you’ll have unlimited searches available. That way, you won’t have to worry about hitting any limits and can search as much as you need to without any hassle.
5. Open Profiles option
Normally, when someone wants to contact you on LinkedIn, they need to use one of their InMail credits. But with the Open Profile option enabled, they can send you a message without using any credits. Also read How to Optimize LinkedIn Company Page.
This feature is really useful if you’re a freelancer, consultant, or have your own business. It allows potential clients who are not in your immediate network to reach out to you directly without spending any InMail credits.
By making it easier for people to contact you, you increase the chances of getting messages from potential clients, job candidates, or recruiters. It opens up more opportunities for communication and connection.
My Own Idea About “Linkedin Premium Business Plan”
| Feature | LinkedIn Premium Business | LinkedIn Sales Navigator |
| Cost per month | $59 | $99 |
| InMail messages per month | 15 | 20 |
| Unlimited searches | Yes | Yes |
| Access to LinkedIn Learning | Yes | Yes |
| Who viewed your profile | Yes | Yes |
| Business insights | Yes | Yes |
| Additional sales features | Limited | Comprehensive |
If I were to compare LinkedIn Premium Business with LinkedIn Sales Navigator, I would say that LinkedIn Premium Business does not offer good value for sales professionals when compared to the features provided by LinkedIn Sales Navigator.
LinkedIn Premium Business is relatively expensive considering its limited benefits. It costs $59 per month and only includes 15 InMail messages, unlimited searches, access to LinkedIn Learning, information on who viewed your profile, and business insights. While this may seem like a decent package at first glance, it pales in comparison to what LinkedIn Sales Navigator offers for just an additional $40.
LinkedIn Sales Navigator provides a much more comprehensive range of features and benefits that are specifically tailored to meet the needs of sales professionals.
My Own Idea About “LinkedIn Sales Navigator Plan”
LinkedIn Sales Navigator is definitely worth it for sales professionals. It’s a vital tool for finding potential customers who are a good fit for your business and reaching out to them.
When you subscribe to Sales Navigator, you get access to a range of valuable features, including unlimited searches, over 40 advanced search filters, 50 InMail credits per month, the ability to use advanced boolean search queries, saved searches to automate lead generation, custom alerts for lead and account activities, and advanced insights on accounts.
Learning how to use LinkedIn Sales Navigator is crucial to effectively connect with people on LinkedIn and expand your outreach.
The only downside of Sales Navigator is that you can’t export your lead lists to a CSV file. But don’t worry, you can use the Evaboot Chrome Extension to overcome this limitation.
My Own Idea About “Linkedin Premium Career Plan”
LinkedIn Premium Career is definitely worth it for jobseekers. The features it offers can greatly assist in finding a new job and help you stand out from other applicants.
Let’s explore these features:
- Featured applications: One major advantage of Premium Career is the Featured Applicant feature. By selecting the “Featured Applicant” checkbox on the job application page, your application will appear at the top of the list, making you more noticeable to employers. This is especially useful when competing for competitive job opportunities.
- Competition insights: With LinkedIn Premium Career, you can compare yourself to other applicants or current employees of a company based on your LinkedIn profile. This feature allows you to evaluate how you measure up in terms of education and skills, giving you an understanding of your chances of being hired. It helps you prepare your answers to the question, “Why should you be chosen over other candidates?”
- Salary insights: Premium Career subscribers have the ability to filter job listings by salary and access detailed salary information for positions they are interested in. This feature brings transparency to the job search process and enables you to make better-informed decisions about your career. It saves you time by avoiding applications for jobs that don’t meet your salary expectations. Please note that this feature is currently available in the USA, Canada, UK, and Australia.
Overall, LinkedIn Premium Career offers valuable tools and insights that can give jobseekers an edge in their search for employment.
My Own Idea About “Linkedin Recruiter Lite Plan”
| Feature | Linkedin Recruiter Lite | Linkedin Sales Navigator |
| Monthly Cost | $180 | $99 |
| Number of Filters Available | Fewer | More |
| Access to Entire Linkedin Database | Yes | Yes |
| Ability to Find Candidates | Yes | Yes |
| Ability to Find Recruiting Clients | No | Yes |
| Integrations with ATS | No | No |
| Open to Work Filter | No | No |
| InMail Credits per Month | Limited | 150 |
Linkedin Recruiter Lite isn’t a good investment for recruiters. Linkedin Sales Navigator can do the same job but better, and at a lower cost.
Linkedin Recruiter Lite costs $180 per month, but it offers fewer filters compared to Sales Navigator, which only costs $99 per month. Both tools provide access to the entire Linkedin database, but Sales Navigator is more effective for creating candidate lists.
In fact, using Sales Navigator for recruiting is actually better than using Linkedin Recruiter itself. With Sales Navigator, you can not only find candidates but also recruiting clients for your business. Why pay for two tools when you can get the job done with just one?
On the other hand, if you’re a big recruiting firm with a budget and a need to streamline your processes, then Linkedin Recruiter, the upgraded version of Recruiter Lite, is worth considering. Although it comes with a higher price tag of $835 per month, it offers features that can make the lives of recruiting firms easier, such as integrations with Applicant Tracking Systems (ATS) and the Open to Work filter. Additionally, you get more InMail credits, with 150 per month.
In summary, for most recruiters, Linkedin Recruiter Lite isn’t worth it, and using Sales Navigator is a more cost-effective option. However, if you’re a large recruiting firm with specific needs and a higher budget, Linkedin Recruiter could be a valuable investment to streamline your processes.
Conclusion
Choosing the right LinkedIn Premium plan depends on your specific goals and requirements. Consider factors such as your objective for using LinkedIn Premium, the frequency of reaching out to professionals outside your network, the level of data and insights needed, your available budget, and your commitment to ongoing skill development. Remember, you can always take advantage of the one-month free trial to explore the features and benefits of LinkedIn Premium before making a decision. Selecting the best plan for your needs will enhance your LinkedIn experience and help you achieve your professional goals.
FAQ
According to LinkedIn, premium members can receive up to six times more views compared to standard profiles. This increase in views is because premium members have access to special features like unlimited browsing, detailed insights on who viewed their profile, and the option to have an open profile where anyone can send them messages.
Yes, LinkedIn Premium allows users to see who has viewed their profile. Premium Career members can see up to 90 days of viewers, while Premium Business members can see up to 365 days. However, viewers who are in private mode will remain anonymous, even to Premium subscribers.
Yes, LinkedIn offers a free trial for its Premium services. You can try out the Premium features for one month without any charges. However, you will need to provide your credit card details to start the trial. If you don’t cancel before the trial ends, your subscription will automatically convert to a paid one, and your card will be charged. It’s important to note that after using a free trial, you won’t be eligible for another one for at least 12 months.
No, LinkedIn Premium does not guarantee a job. However, it can greatly improve your visibility and provide valuable data to help you make informed decisions when applying for jobs. Using the Premium features effectively can increase your chances of finding a job, but your success also depends on other factors like the strength of your profile, your networking efforts, and the quality of your job applications.
The best LinkedIn Premium plan for you depends on your goals. If you are actively looking for a job, the ‘Premium Career’ plan would be most suitable. If you are a recruiter searching for candidates, ‘Recruiter Lite’ is the ideal choice. ‘Sales Navigator’ is perfect for expanding your professional network, while ‘Premium Business’ is designed for those looking to find prospects, improve sales, and gain new clients.
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