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Who is the Richest YouTuber [2024]

by | Dec 15, 2023

YouTube has changed how we watch videos and given people a platform to share their talents and ideas. It’s a big deal. Many people make a lot of money from their YouTube channels. Some YouTubers have become super rich. Lets find out “Who is the Richest YouTuber” in 2023. 

We looked at sources like Forbes, Business Insider, celebritynetworth.com, and caknowledge.com to make a list. We considered things like how many subscribers they have, how much money they have, and how much they earn each year. Also we only included YouTubers who make and star in their own videos. We didn’t include people who own channels but don’t make videos themselves. For example, Jay Jeon, who owns CocoMelon, a popular kids’ channel, is worth over $460 million but we didn’t include him in our list. Also read How Much Does YouTube Pay for 1 Million Views.

RankYouTuberSubscribers Est. Net Worth (Millions)
1Jeffree Star15.8M$200
2Anastasia Radzinskaya108M$106
3Jimmy Donaldson (MrBeast)200M$100**
4Ryan Kaji35.7M$100
5Vladislav & Nikita Vashketov102M$88
6Logan Paul23.6M$45
7Felix Kjellberg111M$40
8Richard Tyler Blevins23.7M$40
9Mark Edward Fischbach35.6M$35
10Daniel Middleton28.2M$35

Who is the Richest YouTuber? [Top 10]

1. Jeffree Star

Jeffree Star

The richest YouTuber, Jeffree Star with over 15 million subscribers, is at the top of the list. He has a net worth of over $200 million and earns around $15-20 million every year from his YouTube channel. Jeffree Star first became famous on MySpace and tried to have a music career in the 2000s, but it didn’t work out. However, in 2014, he changed the focus of his YouTube channel to promote his own cosmetics brand called Jeffree Star Cosmetics. This brand is incredibly successful and makes approximately $100 million in sales each year.

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2. Like Nastya

Like Nastya

One of the popular channels on the list is Like Nastya, which is aimed at toddlers and young children. It stars Anastasia Radzinskaya and features viral content like unboxing videos, her playing, and children’s songs. Like Nastya has a massive following with 108 million subscribers as of early 2023. Her net worth estimates vary, ranging from $20 million to $260 million. The most reliable estimate is $106 million, based on her yearly YouTube earnings of $18 million.

3. MrBeast


In third place, we have Jimmy Donaldson, also known as MrBeast. He runs the most-subscribed creator channel on YouTube, with over 200 million followers. His content includes pranks, challenges, and giveaways, which have garnered billions of views. MrBeast’s net worth is roughly estimated to be over $100 million. However, his wealth fluctuates because he has multiple sources of income and is known for his significant charitable efforts. Last year, he earned around $54 million, with $32 million coming from ads alone. Forbes even speculated that his earnings could double this year, reaching $110 million, and that he could potentially become the first YouTube billionaire.

4. Ryan Kaji

Ryan Kaji

Another top contender among the richest YouTubers is 11-year-old Ryan Kaji. His channel, Ryan’s World, started in 2015 when his parents uploaded videos of him unboxing new toys. Today, Ryan’s World offers a variety of kid’s content, including educational videos, pretend play, DIY arts and crafts, and science experiments. He has 35.7M subscribers. In addition to his YouTube earnings, Ryan also profits from a successful line of Ryan’s World merchandise, which is sold in mainstream stores like Target. His net worth is currently estimated at $100 million, and he earns approximately $43 million annually.

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5. Vlad and Niki

Vlad and Niki

Another children’s channel on the list is Vlad and Niki, featuring two brothers named Vladislav and Nikita Vashketov, who are 9 and 7 years old. Like Nastya, they were born in Russia and gained popularity on YouTube after their parents created a channel in 2018. They have 102M subscribers and their content includes fun challenges, playing with toys, and exciting adventures, such as exploring kids’ activities in Dubai. Vlad and Niki’s current net worth is around $88 million, and they earned an additional $43 million last year from YouTube ads and brand deals.

6. Logan Paul

Logan Paul

It’s not surprising to see YouTube celebrity Logan Paul on this list. Logan started his career on Vine and became one of the most influential YouTubers. However, he faced serious controversy in 2018 when he uploaded a video from a forest in Japan known for suicides, showing a dead body. Despite YouTube suspending his channels from its preferred ad program, Logan remained popular on the platform. He has also ventured into professional boxing and acting, and owns a successful merchandise company called Maverick Apparel. He has 23.6M subscribers. Logan Paul’s net worth in 2023 is estimated to be around $45 million, although there are varying sources. His yearly income is estimated to be $18 million.

7. PewDiePie


Our next entry among the richest YouTubers in 2023 is Felix Kjellberg, better known as PewDiePie. He is a Swedish YouTube star with one of the most-subscribed channels on the platform. PewDiePie gained fame for his gameplay and reaction videos and has over 111 million subscribers. In 2023, his net worth is estimated to be $40 million, with an annual income ranging between $15 and $20 million. However, as he has reduced his regular uploads, his income is likely to decrease over time.

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8. Ninja


Another highly successful YouTuber known for his gaming videos is Richard Tyler Blevins, also known as Ninja. He not only has a YouTube channel with over 23 million subscribers but is also the most followed streamer on Twitch. Ninja’s net worth is around $40 million, and he earns between $6 million and $12 million annually.

9. Markiplier


Taking the ninth position is Mark Edward Fischbach, better known as Markiplier. His channel has over 35 million subscribers and features a mix of content, including playing horror games and reaction videos. Markiplier’s estimated net worth is $35 million, and he earns about $6 million per year from YouTube.

10. DanTDM


The final YouTuber on the top 10 list of the richest in 2023 is Daniel Middleton, also known as DanTDM. This British YouTuber started his channel, TheDiamondMinecraft, back in 2012. Since then, his content has expanded to include a wide range of gaming videos, including Roblox, Sonic the Hedgehog, and Pokémon. He currently has over 28 million subscribers. DanTDM’s net worth is estimated to be $35 million, and he earns about $3 million annually.


Now, with this list you know “Who is the Richest YouTuber.” Although the exact numbers may differ, one thing is certain: they have found success through their hard work. They have expanded their reach by starting additional channels, securing profitable partnerships with brands, and even starting their own businesses. These successful YouTubers serve as inspiration for those who aspire to make it big on the platform. Their stories offer valuable guidance on how to create engaging content that resonates with audiences.

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