YouTube Introduces Spotlight Moments Feature to Help Advertisers Reach Audiences

by | Oct 16, 2023

Spotlight Moments

YouTube has introduced a new tool called “Spotlight Moments” to assist advertisers in reaching and connecting with their desired audiences more effectively. This tool uses artificial intelligence (AI) to find popular videos related to important cultural events like Halloween or the World Cup. 

Advertisers can choose to support a YouTube channel with their ads, and these ads will appear alongside the event-related videos selected by the AI. YouTube believes that “Spotlight Moments” will give brands a strong presence during these significant cultural moments when many people are paying attention. This advancement demonstrates YouTube’s commitment to using AI technology to innovate and provide more options for brands to engage with its large user base.

Source: www.searchenginejournal.com

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Sarah M

Sarah M

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Sarah is the founder, owner, editor, and writer at Social Media Notes. She also does SEO, SMM, and is the SEO consultant for various companies. We hope that reading the blog posts on Social Media Notes would bring you more knowledge, and insight. Welcome to Social Media Notes!

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